BLOCKCHAIN AND THE FUTURE OF DAM BLOCKCHAIN AND

BLOCKCHAIN AND THE FUTURE OF DAM

BLOCKCHAIN AND THE FUTURE OF DAM Jean Lozano CTO, Media. Valet Ralph Windsor Project Director, Day. Dream Editor, DAM News

WHAT IS BLOCKCHAIN? q Continuously growing list of records, called blocks, linked and secured using cryptography, that is inherently resistant to modification of data q A secure, shared, distributed ledger that contains an immutable record of every transaction that occurred q Managed by a peer-to-peer network q Achieves decentralized consensus

BLOCKCHAIN P 2 P NETWORK From: Buyer To: Seller Amount: $100 Block created by Buyer John #001 From: #004 To: #005 Amount: $100 Block seen by Network Users Seller #005 Buyer #004 Maria #002 Dave #003

LEDGER FROM TO PROPERTY VALUE John Jane Payment $100 Maria Dave Maria Asset Car Jane John Payment $200 Maria Jane Message I love you Payment Example Ledger $800 Entire network has ledgers

TRANSACTION WALKTHROUGH Someone requests a transaction through a DApp. Transaction broadcasted to P 2 P computer (nodes) Validation - miners verify the transaction The transaction is complete. The new block is then added to the existing blockchain, in a way that is permanent and unalterable. Once verified, the transaction is combined with other transactions to create a new block of data for the ledger.

BLOCKCHAIN PROTOCOLS

DECENTRALIZED APPS

BLOCKCHAIN NETWORK TYPES q Public Blockchain Network q Private Blockchain Network q Consortium or Federated Blockchain Network

SO WHAT’S ALL THE HYPE ABOUT? ? ?

- MASSIVELY TRANSFORMATIVE PURPOSE -

BLOCKCHAIN 2. 0: SMART CONTRACTS On-chain assets 1 2 3 Pre-defined contract Events • Terms are established • Event triggers contract by all counterparties, such as: o Variable interest rate (e. g. LIBOR) o Currency rate o Conditions for execution • Event can refer to: o Transaction initiated o Information received 4 Execute & Value Transfer • Terms of contract Settlement • For digital assets on dictate movement of the chain, such as a value based on cryptocurrency, conditions met. accounts are atomically settled • For assets represented off chain, such as execution (e. g. time stocks and fiat, and date, LIBOR rate changes to accounts at given value) on the ledger will match off-chain settlement instructions Off-chain assets

BLOCKCHAIN 2. 0: SAMPLE USE-CASES Manufacturing Retail Insurance Banking and Capital Markets Government Health Asset tracking Loyalty tracking Claims management Bond Issuance Licensing and ID Personalized medicine Real time auction for supplier contracts Product provenance MBS/Property Payments Trade Finance Benefit distribution Supply chain transparency Logistics management Records sharing Loan Syndication Aid tracking Fraud detection Automated underwriting Compliance Post Trade Settlement Cross Border Payments Military security

THE MEDIAVALET BLOCKCHAIN INITIATIVE

The journey of a thousand miles begins with a single step. – Chinese Proverb

DIGITAL ASSET SUPPLY CHAIN FOR MARKETERS

TENANT-TO-TENANT SUPPLY CHAIN WORKFLOW Photography Company 002 Marketing Team 006 Marketing Team 002 Marketing Team 001 Video Production Company 002 Photography Company 001 Digital Agency 001 Marketing Team 009 Marketing Team 004 Marketing Team 003 Marketing Team 008 Marketing Team 007

THE BLOCKCHAIN MVP q Tenant-to-Tenant Blockchain Smart Contracts (In-Platform) q Consortium - Ethereum Blockchain Network q Microsoft Azure Blockchain App Builder Private Preview Program q DApp for DAM

THE NEXT PHASE Photography Company 002 Marketing Team 001 Marketing Team 006 Marketing Team 002 Video Production Company 002 Photography Company 001 Digital Agency 001 Marketing Team 007 Marketing Team 004 Marketing Team 003 Marketing Team 008 Marketing Team 007 Media. Valet Platform

Blockchains & The DAM Industry Supply Chain Consortium Ralph Windsor

Blockchains: The Answer To The DAM Interoperability Crisis? Potential of blockchain for DAM interoperability and more efficient digital asset supply chains • A blockchain is no more than a distributed transactional database. • Blockchain offers advantages for cloud interoperability: they are trustless and distributed. • No one entity has absolute control. • De-centralised: has similar advantages to the internet. • Blockchain offers an independent and redundant method to exchange data. • This makes them potentially suitable for DAM interoperability.

What Is The DAM Supply Chain Consortium? • Industry initiative formed by Daydream, Media. Valet, Assetbank, Brandworkz, GSPANN, Merlin. One and Picturepark. • Research the development of DAM industry supply chains. • Investigate using trustless blockchains and Distributed Ledger Technology. • Carry out research into both trusted and trustless methods. • Develop interoperability metadata protocols and formalised service descriptions. • Create a DAM industry content services exchange. • Vendors, consultants and users are all welcome. • Register at https: //damconsortium. org/