Blind Folded Taste Experience Lahore Business School LBS

Blind Folded Taste (Experience) Lahore Business School (LBS) 1

Ali Zulfiqar Zohaib Hassan Shahzaib Akram Ali Adnan Abdul Jabbar Lahore Business School (LBS) 2

3 Product Chose – Powder Juice - Reason Lahore Business School (LBS)

4 Product Name – Orange Flavour Lahore Business School (LBS)

Tang – Orange Flavor Lahore Business School (LBS) 5

Tang is a Fruit-flavored drink. Originally Formulated By General Foods Corporation Food Scientist – William A. Mitchell In 1957, Its Was First Marketed in Powdered From in 1959. Lahore Business School (LBS) 6

Sun Sip – Orange Flavor Lahore Business School (LBS) 7

Hilal has been synonymous with excellent quality confectionery products for the past fifty years. Over the last half century, the company has diversified it’s product range, with a variety of popular new confectioneries for consumers all over Pakistan. Lahore Business School (LBS) 8

Energile – Orange Flavor Lahore Business School (LBS) 9

Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. Lahore Business School (LBS) 10

To Know Why People Buy This Product? Product Quality Actually which thing Customer Want. Lahore Business School (LBS) 11

Product A – Product B – Product C Lahore Business School (LBS) 12

13 Lahore Business School (LBS)

Gender Female 9% Male 91% Lahore Business School (LBS) 14

Occupation Student Employee 10% 90% Lahore Business School (LBS) 15

More Than 6 23% 1 To 3 33% 4 To 6 44% Lahore Business School (LBS) 16

Orange Taste Product A Product B Product C 20% Product A – Tang Product B – Sun Sip Product C – Energile 49% 31% Lahore Business School (LBS) 17

Product C 10% Product A 40% Product A – Tang Product B – Sun Sip Product C – Energile Product B 50% Lahore Business School (LBS) 18

Orange Color Product A Product B Product C 20% Product A – Tang Product B – Sun Sip 50% Product C – Energile 30% Lahore Business School (LBS) 19

Sugar 24% Concentration 50% Antiseptic 26% Lahore Business School (LBS) 20

Rs. 3 Rs. 5 Rs. 10 22% 28% 50% Lahore Business School (LBS) 21

Fresh & Pure Product C 22% Product A 30% Product A –Tang Product B – Sun Sip Product C – Energile Product B 48% Lahore Business School (LBS) 22

Tang Sun Sip Energile 15% Product A _____ Product B _____ 25% 60% Lahore Business School (LBS) Product C _____ 23

Energile 10% Tang Sun Sip 30% Tang 60% Lahore Business School (LBS) Energile 24

In Corporation Favor Lahore Business School (LBS) 25

Conclusion Recommendations § Public Didn’t Have Awareness About § More Advertise Using Television Media. the Product. § Everyone Said That All Product is Tang Expect 2 or 3 Persons. § Tang Have More Advertising Campaign That’s Why People Consume Tang More Than Other. § Effective Adds § Promotions § Attractive Packaging Like (Olpers) § Color § Tang Have Attractive Packaging Edge. Lahore Business School (LBS) 26

Any Question ? ? Lahore Business School (LBS) 27