Black Berry Charles Wijaya Kusuma Sebastian Feiler Minh
Black. Berry Charles Wijaya Kusuma Sebastian Feiler Minh Hoang Nguyen 10 th June 2010
Contents • • Introduction Technology Business Discussion session 2
Introduction • Background • RIM • Slogan : “Always On, Always Connected” • Pagers (Inter@ctive Pager) • Wireless data network (Mobitex) • Smartphone • • • Operating system (OS) Email, instant messaging (IM) Camera, multi-media Social networking capabilities Built-in full keyboard Games 3
Technology • Applications & device features 4
Technology • Components: • • Devices Black. Berry Enterprise Server (BES) Providers Other servers • Email servers • File servers • Instant messaging servers • Etc. 5
Technology 6
TIMES • Telecommunication • Wireless device – smartphones • Network • Information • Software-Application • Server (BES) • Security • Digital signature • Encryption • Privacy 7
Business – Worldwide smartphone market 8
Business – How the smartphone market grew http: //tech. fortune. cnn. com/tag/rim/ 9
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Business – Smartphones market in Germany 11
Business – Smartphones market in Europe 14. 5% 14. 1% 15. 3% 8. 3% 6. 8% 60. 9% 55% 43% Q 4 2009 19% 15. 7% 7. 1% 25. 1% http: //www. comscore. com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adopti 12 on_with_70_Growth_in_Past_12_Months
Business – Smartphones market in US http: //www. electronista. com/articles/08/12/02/needham. on. iphone. share/ 13
Business – Smartphones market in US http: //www. businessinsider. com/chart-of-the-day-us-share-of-smartphone-platforms-2010 -3 14
Business – Smartphones market in Indonesia 15
Business – Smartphones market in Asia • Big hits in Indonesia • • • No locked units Internet access – Internet infrastructure: not always reliable, expensive Social networking (chat, messaging) – Marketing – after-sales service Prices: ($500 for new, $300 in gray market), IPhone ($900) Apple as the marker of the Macintosh, whose reputation as an expensive computer for the selected few is strongly embedded on the local culture • Interaction using the touch screen interface has not really caught on in Indonesia http: //www. google. de/trends 16
SWOT • Strength • Push mail, Devices, OS, Security • Businessman • Prices • Weakness • Private user • Incompatible (past) • Marketing campaign in Europe • Opportunity • Wide spread • SMC – small medium companies • Threads • Deficit (image, market share, customers) • Open source (Funambol, Android, etc. ) 17
Business – Financial report 18
Compensation against risk factors • • Enhancement of products and services Innovation, Creativity, New products (patents) and services Cover new branches Corporate with local telephone operator in each country (e. g. china mobile, Indosat, etc. ) • Corporate with local universities in each country (e. g. The University of Indonesia) • Open Research and development institutes in universities (Australia , UK) • Interfaces to other components / software applications 19
Conclusion • Blackberry’s background • Blackberry’s technology • Blackberry’s impact 20
Question and answer time ? 21
- Slides: 21