Biological and Environmental Research Communication Efforts David Thomassen
Biological and Environmental Research Communication Efforts David Thomassen, Ph. D. Chief Scientist Biological and Environmental Research Office of Science Office of Biological and Environmental Research
BER Communication Team o Dean Cole o Wanda Ferrell o Sharlene Weatherwax o Anna Palmisano o David Thomassen Also - o Betty Mansfield team at ORNL o BER user facility teams – ARM, JGI, EMSL 2 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Why communicate? • Increases awareness of BER programs and changing programmatic research needs • Provides a consistent and common message • Builds the fundamental research community around BER science • Provides transparency and accountability • Provides information to inspire the next generation of scientists; increases science literacy 3 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Multiple Audiences 4 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Comprehensive communication package Crossing discipline, audience, platform, & product boundaries • Cross-disciplinary inputs and distribution – Broad inputs ensure product credibility – Broad dissemination increases awareness • Multiple products based on audience needs – Content is often “repurposed” after initial distribution to increase economies of scale – In its lifetime, the information output from a single workshop may result in the generation of report(s), FOAs, websites, image galleries, brochures, Power. Point slides, and educational tools • Multiple distribution platforms – Print – Internet – Face-to-face (workshops; exhibits; presentations) – Direct mail 5 BER Overview Workshops Programma tic Information Reports Websites Meeting Exhibits & Presentation s Distribution Department of Energy • Office of Science • Biological and Environmental Research
BER programmatic communication Facilities Brochures 6 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Recent BER Workshop Reports 2010 2009 7 BER Overview 2010 2009 2006 Department of Energy • Office of Science • Biological and Environmental Research
Recent BER Programmatic Brochures 8 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
BER Exhibit 9 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Programmatic Exhibits 10 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Exhibits in 2010 Genomic Science Program except where noted ▪ Plant and Animal Genome ▪ American Society for Microbiology ▪ Association for Plant Biotechnology ▪ Ecological Society of America (BER) ▪ American Geophysical Union (BER) ▪ SIM Symposium on Biotechnology for Fuels and Chemicals ▪ International Society for Microbial Ecology ▪ American Society of Agronomy (ASA), Crop Science Society of America (CSSA), & Soil Science Society of America (SSSA) Tri-Conference ▪ EERE Biomass Meeting ▪ Society for Environmental Journalists ▪ International Association of Plant Molecular Biology ▪ Supercomputing 11 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Websites 12 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Sample web statistics 13 Total Text Page Views (per year) Average User Sessions (per month) Total User Sessions (per year) Average Length of User Session (min. ) Number of Pages Linking to Site Average Hits (per month) ARM 31, 000 388, 719 DOE Genomics 1, 092, 388 12, 016, 267 82, 941 912, 346 253, 799 2, 791, 789 12 2, 377 Genomics: GTL 406, 613 4, 879, 352 118, 467 1, 421, 600 51, 583 618, 997 23 2, 772 Human Genome Project Information 10, 711, 911 117, 831, 023 1, 079, 913 11, 879, 043 360, 427 3, 964, 702 11 All Three Sites 12, 210, 912 134, 726, 642 1, 281, 321 14, 212, 989 665, 809 7, 375, 488 15 BER Overview Total Hits (per year) Average Text Page Views (per month) 20, 666 25, 815 Department of Energy • Office of Science • Biological and Environmental Research
Other distribution and outreach • Direct mail examples • Mailing BER brochure to select division directors at national laboratories • Via web requests for documents • Research, business, and finance (VC) communities • Science attentive public including educators and students • Distribution of materials via and on behalf of: JGI, EMSL, BRCs • Providing handouts and signage at exhibit booth • Guest booth staffing at appropriate meetings • Information provided to seminar speakers and workshop leaders (target speakers and meetings and/or respond to requests) • Media (information supplied as requested) 14 BER Overview Department of Energy • Office of Science • Biological and Environmental Research
Thank you! David Thomassen David. Thomassen@science. doe. gov http: //science. doe. gov/ober Office of Science Office of Biological and Environmental Research
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