Big Tobaccos Dirty Secret DANGER POISON AmmoniaUrea Hydrogen

Big Tobacco’s Dirty Secret: DANGER! POISON! Ammonia/Urea Hydrogen Cyanide (floor/toilet cleaner urine) (gas chamber poison) Methanol Naphthalene (rocket fuel) (mothballs, lighter Acetone fluid) (paint stripper) Vinyl Chloride (plastic material) Cadmium, Mercury, Lead (poisonous heavy metals) Carbon Monoxide (car exhaust) Toluene Urethane (wood sealer) (industrial solvent) Arsenic (rat poison) Polonium 210 (radioactive element) Formaldehyde DDT (insecticide) (embalming fluid) Propylene glycol (antifreeze) 60+ cancer causing substances Addiction by Design!

f lie sh ion lat Re Re ss re St ips Tobacco Pyramid Habits+Routines Smoke/Chew

The Dopamine Drip Non-smoker Ex-smoker New Teen Smoker Addicted Smoker Quitting Smoking e n i m a p o D No Dopamine Nicotine stimulates the release of dopamine in the brain, which is the brain’s major pleasure-regulating chemical. The use of tobacco leads to an increase in the number of receptors that become dependent on nicotine to release dopamine. This addiction changes the normal function and structure of the brain.

Brain Chemistry of Tobacco Addiction Dopamine Nicotine=10 10 Nic. level in in the 5 brain 0 0 Cig 5 sec Chew & Am. Spirit 60 sec Nicotine=0 Dopamine=0 Smoke chew Wakeup 6: 00 am 1 2 Hours 3 Dopamine=OK (calm, focused, awake, nice) Dopamine=BAD (tired, cranky, can’t think, anxiety, panic, depression, insomnia, nausea, headache) Nicotine breaks down into Cotinine levels indicate how much nicotine you use and depend on to keep your dopamine level up to feel OK.

The Broken Brain Pump Dopamine Receptor Sites Dopamine Pump OK OK Great Bad Nicotine Receptor Sites Medication options Nicotine from tobacco quickly opens the pump, floods extra dopamine into the receptor sites and you feel great. Continued tobacco use breaks the pump and causes addiction. 1. Wellbutrin-resets the dopamine pump 2. Chantix-blocks nicotine & mild dopamine boost 3. Nicotine Replacement slowly opens the pump, releases dopamine and decreases receptor sites.

NRT Combination Therapy Nicotine level in the brain Cigarette 10 Nicotine Nasal Spray Nicotine Inhaler Gum/Lozenge 4 mg Gum/Lozenge 2 mg Patch 21 mg 5 0 0 30 60 90 Wake-up Time (minutes) 120 The GOAL is to feel OK and minimize withdrawal symptoms to successfully quit tobacco.

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