Big Questions about Big Data Luke Lonergan Cofounder

Big Questions about Big Data Luke Lonergan Co-founder & CTO Greenplum, A Division of EMC © Copyright 2012 EMC Corporation. All rights reserved. 1

1. WHAT’S THE BIG DEAL WITH BIG DATA? © Copyright 2012 EMC Corporation. All rights reserved. 2

Big Data opens the door to a new approach to engaging customers and making decisions. © Copyright 2012 EMC Corporation. All rights reserved. 3

2. BIG DATA: CLASSICAL OR JAZZ? © Copyright 2012 EMC Corporation. All rights reserved. 4

Organizations will become more like jazz bands and less like orchestras. © Copyright 2012 EMC Corporation. All rights reserved. 5

3. Jeremy Lin IS THERE 10 X MORE VALUE WITH 10 X MORE DATA? © Copyright 2012 EMC Corporation. All rights reserved. 6

Yes, by using data that businesses typically discard or could not process due to technology limitations. © Copyright 2012 EMC Corporation. All rights reserved. 7

4. WHAT TECHNOLOGIES SUPPORT BIG DATA ANALYTICS? © Copyright 2012 EMC Corporation. All rights reserved. 8

Scale-out everything: Storage Compute Analytics Interaction © Copyright 2012 EMC Corporation. All rights reserved. 9

5. IS BIG DATA THE FUTURE? © Copyright 2012 EMC Corporation. All rights reserved. 10

The new normal requires agile, predictive big data capabilities. © Copyright 2012 EMC Corporation. All rights reserved. 11