Big Data Impacts Marketing Productivity at Cisco Reena

Big Data Impacts Marketing Productivity at Cisco Reena Tiwari Sr. IT Manager @retiwari / retiwari@cisco. com February, 2015

§ IT Professional with passion in solving business problems with Technology § Masters in Computers and Bachelors in Mathematics § Loves to mentor young adults in Technology and Leadership § Loves Outdoors – Hiking, Backpacking, & Skiing § Perpetual student of Indian Classical Dance – Kathak In the absence of Leadership be a Leader @retiwari / retiwari@cisco. com © 2013 -2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Understanding Customers in a New Marketing World (Led by Data) Marketing Big Data Platform Exploration / Interactive Analytics Functional Apps 3 d Party Apps Opportunities • Prospect / Customer (Individual) Journey • New Incremental Business Machine Learning / Models • Auto Qualified Leads • Engagement Scores • Social Behavior • Digital Analytics • Buying Patterns • Marketing Contributed Revenue Forecasting Data Storage Any type of data Call Center • Marketing Activities to Sales System Management • Revenue Generation Contact Data Integration and Governance • Live in Nov 2013 © 2013 -2014 Cisco and/or its affiliates. All rights reserved. Data Management Batch Processing / SQL • Award @ Big Data Innovation Summit in Apr 2014 • Data Science Program Cisco Confidential 3

Thank you. @retiwari@cisco. com www. linkedin. com/in/reenatiwari