Big Data Gambling n Something from Wired Wired
Big Data & Gambling
n Something from Wired… © Wired Magazine, August 2008 6/9/2021 Big Data & Gambling 2
What can you do with Big Data? [1] n 6/9/2021 Become president of USA: “Obama campaign did 66, 000 simulations every single night of the presidential campaign” Big Data & Gambling 3
What can you do with Big Data? [2] n 6/9/2021 Better Energy Management Big Data & Gambling 4
What can you do with Big Data? [3] n Better Health © Zeitgeist Australia 6/9/2021 Big Data & Gambling 5
What can you do with Big Data? [4] n n Better Education Daphne Koller, AI Stanford Prof. , TED talk: “What we're learning from online education” n 6/9/2021 Each keystroke, quiz, peer-to-peer discussion and self-graded assignment builds an unprecedented pool of data on how knowledge is processed. Big Data & Gambling 6
What can you do with Big Data? [5] n Better Sport © “To BHMA” Newspaper 6/9/2021 Big Data & Gambling 7
What can you do with Big Data? [6] n 6/9/2021 Better Traffic Big Data & Gambling 8
What can you do with Big Data? [7] n 6/9/2021 Better Supply Chain, Consumer Behavior Big Data & Gambling 9
What can you do with Big Data? [8] n Safer World © Wired Magazine 6/9/2021 Big Data & Gambling 10
What can you do with Big Data? [9] n Rank Anyone Socially: Klout © Wired Magazine 6/9/2021 Big Data & Gambling 11
BIG data: Size Matters n Facebook n n n 6/9/2021 1 B users 2. 7 B likes, 300 M photos / daily process over 2. 5 B pieces of content (500+ TB) daily 100+ PB in data Google, Linked. In, Twitter Wal-Mart, Citibank, Telcos, etc. Big Data & Gambling 12
big DATA: Variety, Variety n Facebook n n n Twitter n 6/9/2021 personal info (database) messages, posts, status updates (text) pictures (images) videos tweets (text) Big Data & Gambling 13
Big Data is produced Fast! n A jet engine produces 5 TB of data / 30 mins n n Financial data n n ticks, buy/sell, news Sensors, sensors n n n 6/9/2021 29 K aircrafts – at least 2 engines each smartphones cars manufacturing Big Data & Gambling 14
So… What is Big Data? n 6/9/2021 Manage, analyze and mine data, no matter how large it is, what format it has and how fast is produced. Big Data & Gambling 15
Big Data – The 3 Vs n Big data is not just large data. It’s also diverse data types and streaming data. Source: The TDWI Best Practices Report, “Big Data Analytics”, 4 th Quarter 2011 6/9/2021 Big Data & Gambling 16
Big Data – A Revolution in the Making n Information Technology n n n Business Issues n n Hardware, systems, platforms, tools Data management, data analysis, machine-learning Processes, marketing, strategy, decision-making Ethics n Data privacy, data protection, ownership Data-Driven Societies and Economies 6/9/2021 Big Data & Gambling 17
Big Data & Gambling (1) n n Big data sets provide online casinos and bookmakers with consumer insights of unprecedented sophistication Millions internet gamblers provide tracking data that allow online gaming vendors to develop extremely detailed models of consumer behavior 6/9/2021 Big Data & Gambling 18
Big Data & Gambling (2) n A nice article to read: n n 6/9/2021 http: //bigdataweek. com/blog/2014/01/15/gambling-and-big-data-a-safe -bet/ “Such data can tell online gambling companies exactly how online gamblers are spending their time in any given financial transaction (i. e. , which games they are gambling on, for how long, how much money they are spending, etc. ). The companies argue that this information can help in the retention of customers, and can also link up with existing customer databases and operating loyalty schemes. ” Big Data & Gambling 19
Opportunities n n n 6/9/2021 Individual user experience Customer retention and engagement Real-time fraud detection Identifying problem players Clustering players based on spending Classifying players to predefined profiles Big Data & Gambling 20
Challenges n Technical challenges n n Tools n n 6/9/2021 integration of data sources n web logs, activity, facebook/social networks, demographics n physical gambling: security cameras, WAPs interoperability of different systems management of data streams / real-time data mining Playscan, Observer Privacy challenges Big Data & Gambling 21
Conclusions n n 6/9/2021 Big Data is our ability to collect data in all forms and make sense out of it Big Data is here to stay, big data leads the next economic revolution Online Gambling can collect a wealth of information for players that can be exploited to understand their behavior Data privacy and protection is an issue Big Data & Gambling 22
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