Big Brothers Big Sisters of Canada BBBSC Big

Big Brothers Big Sisters of Canada (BBBSC)

Big Brothers Big Sisters of Canada • • Started in Canada in 1913 (Toronto) Serve Canadian Youth with the highest quality volunteer based mentoring programs Canada’s leading youth mentoring Organization 23, 400 mentored children or “Littles” (17% growth versus last year) 22, 000 volunteers or “Bigs” 150 agencies serving more than 1000 communities across Canada Federation Model (similar to private sector Franchisee Model) Providing support for: Agency Services; Fund Development and Marketing

Big Brothers Big Sisters of Canada Strategic Plan 100, 000 Children Served 23, 415 Children Served

The Children Served (“Littles”) • At Risk: Identified to BBBS – need positive adult role model • 23, 000 children served across Canada • 10, 000 waiting to be matched • Boys wait longer than girls and can wait up to 2 years • Programs exists for children as young as 6 and up to 18 “As a former teacher and vice-principal of a Winnipeg elementary and middle school, I worked with hundreds of children every day…. Many of the kids had a history of challenging behaviour and found it difficult to fit in at school. The mentors had to work very hard to get inside the fortresses the kids had built around themselves…. Programs like Big Brothers Big Sisters really do help young people to develop to their fullest potential, and give them the chance to grow into healthy, happy, contributing adults. ” Honourable Theresa Oswald, Minister Responsible for Manitoba Healthy Living

Big Brothers Big Sisters Volunteer Profile • Adults 18 -34 • Corporate Employees • High School, College and University Students • Retirees • 22, 000 volunteers across Canada • As Mentors (“Bigs”), Committees and Board Members

BIG BROTHERS and BIG SISTERS ARE. . . • Great listeners • Truly caring about people • Believing in others’ capabilities • Patient and kind • Sensitive to the needs and circumstances of others • Humorous and outgoing • Committed to relationships

Volunteers Do Make A Difference! Making a Difference: An impact study of Big Brothers Big Sisters. (Philadelphia: 2000) • Little Brothers and Little Sisters were 46 percent less likely than controls to initiate drug use during the study period. • For every 100 youth in this age group who start to use drugs, only 54 similar youth who have a Big Brother or Big Sister will start using drugs. • Little Brothers and Little Sisters were 27 percent less likely than controls to initiate alcohol use during the study period. • Little Brothers and Little Sisters were almost one-third less likely than controls to hit someone. • Little Brothers and Little Sisters skipped half as many days of school as did control youth, felt more competent about doing schoolwork, skipped fewer classes and showed modest gains in their grade point averages.

Big Brothers Big Sisters Programs Big Brothers Being a Big Brother can be as much fun as it sounds. You get to build model airplanes, toss around the football, play computer games, hang out…whatever! It’s about sharing a little time together – a few hours a week or every couple of weeks will make a big difference. You’ll see.

Big Brothers Big Sisters Programs Big Sisters Every girl needs a Big Sister to share with, talk to or confide in. Whether it’s playing sports, learning a new craft or just goofing around, you’ll make a big difference in each other’s life. You’ll both be forever changed by the experience.

Big Brothers Big Sisters Programs In-School Mentoring It’s a small commitment that makes a big difference. Become a mentor to a child in a school environment. You’ll help build a child’s self-esteem and school performance while having a lot of fun. And it only takes one hour a week during the school year. One child. One hour a week. One big reason to go back to school.

Big Brothers Big Sisters Programs Other Programs Group Mentoring: Imagine a group of kids and adults baking, playing sports, going on picnics or doing crafts together. That’s Group Mentoring. We’ll plan the activities, all you have to do is show up once a week and enjoy spending time with a bunch of amazing kids. Go Girls! Healthy Minds Healthy Bodies: Go Girls! Healthy Bodies, Healthy Minds is a program designed to address the physical activity, balanced eating and positive self-image needs of young women ages 12 -14 based on a group mentoring model. The program consists of 7 mentoring sessions conducted over a 7 -10 week period. Each session is 1. 5 -2 hours in length and is held after school, within school facilities.

Community Impacts • 85% of volunteers feel they are having a more positive influence on the community • 77% like working for their company more because they actively support charities External Impacts • 62% have a better image of their company • 61% speak better of their company • 61% are more likely to recommend working for their company Internal Impacts • 66% are more proud of the company they work for • 65% feel their company is an even better company to work for • 62% feel they are having a more positive influence on morale at work • 58% consider themselves more of a leader among their peers at work

Benefits to Employers ü Improves corporate public image ü Improves retention of employees ü Improves customer relations and consumer loyalty ü Increases brand recognition ü Improves ability to attract and retain investors ü Increases employee job performance ü Reduces absenteeism

BBBSC Marketing Calendar Event or Campaign Description Partner January through March May September December Bowl For Kids Sake (BFKS) In-School Mentoring (ISM) Big Brothers Big Sisters Month Alumni Program Signature fundraising event for Big Brothers Big Sisters Fastest growing mentoring program with BBBS = 32% of children served Month long focus intended to generate visibility and drive volunteer recruitment Campaign to reconnect with former members of Big Brothers Big Sisters. Show tie in