Beyond eBusiness Chapter 9 Analyzing Designing Table of

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Beyond e-Business Chapter 9: Analyzing & Designing

Beyond e-Business Chapter 9: Analyzing & Designing

Table of contents • Introduction • Analyzing e-business scenarios – and designing them •

Table of contents • Introduction • Analyzing e-business scenarios – and designing them • BOAT element dependency diagram • Case studies: POSH, TTU & Tra. XP • Conclusions Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 2

Analyzing & Designing Introduction Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and

Analyzing & Designing Introduction Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing -

Elements versus approach • BOAT aspects with elements discussed • These form the ingredients

Elements versus approach • BOAT aspects with elements discussed • These form the ingredients for analysis or design of e-business scenarios • But the approach of how to use them in practice has not yet been explictly discussed – We have the ingredients to cook, but not yet the recipe • Therefore, an anlysis/design approach – Or ‘informal method’ Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 4

Analyzing & Designing Analyzing/designing e-business scenarios Beyond e-Business © 2015 Paul Grefen Chapter 9:

Analyzing & Designing Analyzing/designing e-business scenarios Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing -

Classify a scenario: classification dimensions Time Scopes Scenario A s ct e j b

Classify a scenario: classification dimensions Time Scopes Scenario A s ct e j b O Parties Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 6

Beyond e-Business © 2015 Paul Grefen 3. manipulated objects classify 2. involved party types

Beyond e-Business © 2015 Paul Grefen 3. manipulated objects classify 2. involved party types classify 1. scenario scope classify determine Approach for classifying a scenario 4. applicable time scope(s) Chapter 9: Analyzing and Designing - 7

Analyzing a scenario: BOAT model Tech Bus Arch Org Beyond e-Business © 2015 Paul

Analyzing a scenario: BOAT model Tech Bus Arch Org Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 8

Beyond e-Business © 2015 Paul Grefen 7. leading BOAT aspect(s) analyze 6. mappings between

Beyond e-Business © 2015 Paul Grefen 7. leading BOAT aspect(s) analyze 6. mappings between aspects determine 5. BOAT aspects globally analyze describe Approach for analyzing a scenario 8. repeat 5&6 in detail Chapter 9: Analyzing and Designing - 9

Complete approach as process start determine scope describe BOAT globally analyze mappings determine leading

Complete approach as process start determine scope describe BOAT globally analyze mappings determine leading aspect Beyond e-Business © 2015 Paul Grefen A classify parties classify objects describe analyze O aspect describe mappings analyze in detail B aspect mappings in detail classify time scopes A end Chapter 9: Analyzing and Designing - 10

Extreme thinking in e-business scenario design 1 far ever 2 soon now 3 3

Extreme thinking in e-business scenario design 1 far ever 2 soon now 3 3 Beyond e-Business © 2015 Paul Grefen how far is far? Chapter 9: Analyzing and Designing - 11

Analyzing & Designing BOAT Element Dependency Diagram Beyond e-Business © 2015 Paul Grefen Chapter

Analyzing & Designing BOAT Element Dependency Diagram Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing -

Abstract BEDD T Elem. 1 B Elem. 2 T Elem. 4 A Elem. 1

Abstract BEDD T Elem. 1 B Elem. 2 T Elem. 4 A Elem. 1 A Elem. 2 Beyond e-Business © 2015 Paul Grefen T B A O B Elem. 3 O Elem. 1 O Elem. 2 Chapter 9: Analyzing and Designing - 13

Analyzing & Designing Case studies Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing

Analyzing & Designing Case studies Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing -

POSH BEDD reach e-catalog disintermediation e-contract order mngmnt system T B A O front

POSH BEDD reach e-catalog disintermediation e-contract order mngmnt system T B A O front end architecture Beyond e-Business © 2015 Paul Grefen richness CRM e-sales process service process logistics process Chapter 9: Analyzing and Designing - 15

TTU future analysis • In extreme thinking, TTU projects the far future at 10

TTU future analysis • In extreme thinking, TTU projects the far future at 10 years from now. • The T aspect of BOAT will be leading for TTU. • TTU analyzes the extreme future for their services: – Interpretation: all international business meetings will be held electronically using multi-party telepresence systems – Translation: all business documents will be digital - all preexisting documents will have been adequately dealt with • Using the extreme future vision, TTU interpolates for medium-term vision Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 16

Tra. XP business modeling approach (BASE/X) co-produced value-in-use actor value proposition actor co-production activity

Tra. XP business modeling approach (BASE/X) co-produced value-in-use actor value proposition actor co-production activity actor cost/benefit Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 17

Tra. XP Executive business model Do r e n fe o i t a

Tra. XP Executive business model Do r e n fe o i t a +d plan ning ver rno ee + tu ack f ckb - ki nsp ort con ne tion c sa mes sag ing risk m ess ass fety e g fe ess agin +m r ove e n r u + t ack fe ckb - ki com fort g nin pla n r Tr a. X +m P + k onth ly ick - m back fee /i/ fe d f ees e orc he p stra r o filin tion g u Ins y exe c tion u ca relo n tio Tele com r seamless travel experience /X vele Tra do me cunta t. tor e anc fee his + - ki turno ckb ver a c k fe e A c com m od. Beyond e-Business © 2015 Paul Grefen do pro cume vis ion nt ing ler el trav fic. ci spe el trav l. w kno me nt use -of- ee f ase + e nthly o -m n atio g m r info isionin v pro and ocu rm fo + in . H Tra r P Info cum de ovi Chapter 9: Analyzing and Designing - 18

Analyzing & Designing Conclusions Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and

Analyzing & Designing Conclusions Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing -

Conclusions • Clear approach for analyzing & designing is required to deal with complex

Conclusions • Clear approach for analyzing & designing is required to deal with complex field – determine scope, classify scenario, global analysis/design, dependency analysis, leading aspect selection, detailed analysis/design • In analyzing past/future developments, points in time should be chosen wisely – Future: start with far future, analyse extreme scenario, interpolate with now Beyond e-Business © 2015 Paul Grefen Chapter 9: Analyzing and Designing - 20