Bet On You Win if You Lose WHO

Bet On You Win if You Lose

WHO WE ARE AND WHAT WE STAND FOR We are adjarabet. com For decades we are the space for exciting betting experience and lucky clicks for hundreds of thousands registered enthusiastic customers, filled with desires and driven by hopes to success

CHALLENGE Word “Startup” is a trendy word in our country. But not many Georgians try their luck in entrepreneurship. Many of them have in mind having their own businesses, although it’s mostly only words and not actions Hundreds of startup ideas with possible great potentials stay in shelves or minds never get the chance to succeed

INSIGHT Every action needs the right motivation and the trigger to do the first move, especially when it comes in investing your personal or material resources Commonly spread reasons of not starring the business: people keep postponing their first actions also: § Lack of procedural knowledge in starting up your business § Being pessimistic regarding gaining starting capital if needed

FOR WHO? This is a mass offering for all internet users above 18 in Georgia

INTRODUCING Special positions and odds on our webpage offering to place a bet on yourself, stating that you will have the running startup no later than date X. • Date Range - 3 -24 months. • Odds Range - 2. 0 - 5. 0 • Min. Bet – 10 GEL; Max. Bet - 100 GEL The shorter the deadline, the higher is the odd.

IN ADDITION Personal Business Assistant Winvestors Your Personal Guide Towards Any Kind Of procedural knowledge in starting up your business. Adjarabet’s Big Winners (mostly - Jackpot Winners) will get the list of Bet. On. You won startup ideas to invest in

KEY MESSAGE AND TONE OF VOICE KEY MESSAGE Challenge yourself to start it up TONE OF VOICE § § § Easy Inspiring Challenging Informal Engaging

DELIVERABLE MATERIALS AND TIMELINE § § § Series of TVC, adapted into Prerolls and Facebook Videos Outdoor Prints: Billboards, Bus stops, Metro Ads, Outdoor Monitors Display Advertising: Segmented communication Facebook Campaign: Segmented campaign for each sample, with personalized communication Success Stories in TV and Print Media Production 120, 000$ Placement – 320, 000$

WHAT SHOULD HAPPEN STARTUP ECOSYSTEM • • Increased amount of people who don't give up starting up the business before trying. Increased number of Startups (min. 400 new Bet. On. You startups within first year) Increased potential of economic growth in the country. Creation of New types of Investors - Winvestors. adjarabet. com • • • Increased Brand Loyalty and positive recognition by Unprecedented CSR activity in the field. Taking Care of its Big Winners Transferring any potential profits from the Bet. On. You bets to startup funds.