Best Practices in Advocacy and Lobbying ECDL Foundation
Best Practices in Advocacy and Lobbying ECDL Foundation in Brussels: Lobbying the EU Austeja Trinkunaite
ECDL Foundation Work Areas > Programme development > Partner Network > Advocacy Act Now – Visit icdl. org
Why? > Raise the profile of ECDL > Establish ECDL as a standard of digital literacy > Influence European and national policy development > Increase overall visibility and assist business development Act Now – Visit icdl. org
Advocacy / Lobbying All activities carried out with the objective to directly or indirectly influence the formulation or implementation of policy and the decisionmaking process of the EU / national institutions, irrespective of the channel of communication. Act Now – Visit icdl. org
Types of Advocacy > Direct tactics – direct contact with decision-makers > Indirect tactics – launching public campaigns, organising public events, using the media Act Now – Visit icdl. org
How? 1. Identify the problem 2. Define key messages 3. Find partners 4. Identify key decisionmakers 5. Identify channels to communicate with them 6. Use media channels Act Now – Visit icdl. org
1. Identify the Problem > Use ‘killer facts’ > Choose trusted information sources > Digital Economy and Society Index (DESI) > International Computer and Information Literacy Study (ICILS) > OECD Survey of Adult Skills (PIAAC) Act Now – Visit icdl. org
Act Now – Visit icdl. org
2. Define Key Messages > Tailor your messages to decision maker‘s interests > Establish yourself as the expert on the issue Position papers > Digital Native Fallacy > e-Skills at School: computing and digital literacy > Perception and Reality: Measuring Digital Skills Act Now – Visit icdl. org
ecdl. org/digitalnativefallacy > The term ‘digital native’ falsely suggests that young people intuitively know how to use digital technologies Act Now – Visit icdl. org
ecdl. org/eskillsatschool > Every child should have an opportunity to learn the fundamentals of computing > Digital literacy skills should be developed together with computing Act Now – Visit icdl. org
ecdl. org/perceptionandreality > Studies carried out in 5 European countries > Self-assessment is a poor measure of digital skills > Certification is the solution Act Now – Visit icdl. org
3. Find Partners Act Now – Visit icdl. org
4. Identify Key Decision Makers > > DG CNECT - Communications Networks, Content and Technology DG EMPL - Employment, Social Affairs & Inclusion DG EAC - Education and Culture DG GROW - Internal Market, Industry, Entrepreneurship and SMEs Act Now – Visit icdl. org
5. Identify Channels to Communicate with Decision Makers > Conferences and worshops > Face-to-face meetings > Relevant studies > On-line consultations Act Now – Visit icdl. org
6. Use Media Channels > Website, blog, news articles > Social media > Articles in third-party sites > Press releases Act Now – Visit icdl. org
Use Strong Visuals Act Now – Visit icdl. org
1. Identify the problem 2. Define key messages 3. Find partners 4. Identify key decisionmakers 5. Identify channels to communicate with them 6. Use media channels Act Now – Visit icdl. org
e-Skills at Schools Event Act Now – Visit icdl. org
Even when we have a presence in Brussels, national level advocacy is vital! Act Now – Visit icdl. org
Thank you. Act Now – Visit icdl. org
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