Best Practices for Accessible Social Media Mindy Johnson

Best Practices for Accessible Social Media Mindy Johnson | AEM Center & CAST Director of Digital Communications & Outreach

My disability exists not because I use a wheelchair, but because the broader environment isn't accessible. Stella Young, Disability Rights Activist @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 2

Social Media Accessibility I Don't Know 11% Very Inaccessible 5% Very Accessible 15% Somewhat Inaccessible 15% Somewhat Accessible 54% Web. AIM’s Screen Reader User Survey #7 (2019) @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 3

What’s Your Flavor? @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 4

@AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 5

Plain Language Avoid acronyms, abbreviations, and jargon. @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 6

Plain Language: Example Not plain language: “It is imperative that our MTSS includes UDL at all levels of instructional support. ” Plain language: “Universal Design for Learning isn’t just for students who struggle. It’s for everyone. ” @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 7

Camel. Case Hashtags Camel. Case makes hashtags easier to read. @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 8

What is Camel. Case? Camel. Case @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 9

Camel. Case: Examples #notcamelcase #Camel. Case #themoreyouknow #The. More. You. Know #followfriday #Follow. Friday #udlchat #UDLchat #notsoeasytoread #Super. Easy. To. Read #a 11 y or #A 11 y #aem 4 all #AEM 4 all or #AEM 4 All @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 10

Camel. Case: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 11

Image Descriptions Images without descriptions are like an unfinished story. @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 12

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 13

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 14

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 15

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 16

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 17

Image Descriptions: Twitter @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 18

Image Descriptions: Instagram @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 19

Image Descriptions: Facebook @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 20

Image Descriptions: GIFs @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 21

Captioning & Audio Transcribing and captioning videos is easier than ever. Audio descriptions are the next frontier. @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 22

Captioned Video: Fail What this should say: ”Hello again, everybody. Harry Caray in Cleveland. ” @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 23

Captioned Video: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 24

Captioned Video: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 25

Captioned Video: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 26

Audio Description: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 27

Link Shorteners Save characters. Save lives. @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 28

Link Shorteners: Resources • Bit. ly • Tiny. URL • Ow. ly @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 29

Link Shorteners: Example @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 30

Putting It All Together @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 31

Questions ? @AEM_Center | @min_d_j #AEM 4 all | bit. ly/aem-socialmedia 32

Thank you! AEM Center aem. cast. org Digital Handout bit. ly/aem-socialmedia Mindy Johnson mjohnson@cast. org @AEM_Center | @min_d_j #UDLchat 1 st & 3 rd Wednesdays 9 -9: 30 pm ET / 6 -6: 30 pm PT #AEM 4 all | bit. ly/aem-socialmedia 33