Best Integrated Campaign Entry Form Category for Entry

Best Integrated Campaign Entry Form Category for Entry : Agency Name : Media Planner/Team: Creative Team : Client Name: Product: Campaign Name: Date Campaign Ran: Format/Formats Used :

Best Integrated Campaign This is a new category for 2013 and is designed to highlight how Outdoor works effectively with other media in delivering clients messages in an engaging and effective manner. To reflect the changing media scape we will award two prizes in this category: 1. Outdoor and Online 2. Outdoor and other media (TV, Press, Radio) Campaign will be judged on effective use of the media through creativity and planning with marks allocated as below.

1. Strategic planning (35%) Maximum 500 words Covering market background, competitive position, campaign goals, target market and elaborating on your choice of media to integrate with Outdoor. … 2. Poster Design (35%) Maximum 500 words Core idea, execution, understanding of how the poster creative needs to work with the medium showing the integration if applicable. …

3. Results (30%) Maximum 500 words How well the campaign met objectives as demonstrated by sales / market share / research results. Highlight the net effect of using an integrated campaign. …

Images must be inserted into this Powerpoint document in jpeg format RGB at a maximum size of 1200 pixels wide or 1200 pixels high at 300 dpi. The maximum size of Powerpoint document must be less than 8 mb.

Images must be inserted into this Powerpoint document in jpeg format RGB at a maximum size of 1200 pixels wide or 1200 pixels high at 300 dpi. The maximum size of Powerpoint document must be less than 8 mb.

Images must be inserted into this Powerpoint document in jpeg format RGB at a maximum size of 1200 pixels wide or 1200 pixels high at 300 dpi. The maximum size of Powerpoint document must be less than 8 mb.