Berlin Initiative Projekt Zukunft and its actual programme
Berlin Initiative „Projekt Zukunft“ and its actual programme „Creative Coaching Center“ KCC Berlin 2009 Eva Emenlauer-Blömers 2 nd Brussels Workshop on the Future of the European Cohesion Policy, 12 November 2009
PROJEKT ZUKUNFT • Since 1997 – cofinanced by EFRD • Main objective: enabling and supporting the structural change from industrial society to information society in Berlin • Best example for the tremendous success of EFRD for the ICT, media and creative industries 1997: 65, 000 7, 500 2006: employees 190, 000 enterprises 24, 500 turnover 21 Billion € • 2006: ICT and CI = 16 % of Berlin`s GDP • About 3 million € EFRD effected at least 300 million € investments of other subsidy programmes (Pro. FIT etc) and private investments www. projektzukunft. berlin. de
Industries of Cluster Communication, Media, Creative Industries Media Design, Fashion, Performing Arts Market, Architecture, Cultural Heritige Music, Film & TV, Publishing Advertising/PR Market Research www. projektzukunft. berlin. de IT Software/ Multimedia/ Internet/TK IT-Technology, Hardwareservices, ICT-Services
KCC Berlin Creative Coaching Center (KCC) From Ideas to Success! Subsidized coaching for start-ups and established enterprises of the creative industries in Berlin
TCC Ltd Investment Bank Berlin (IBB) Technology Coaching Center Ltd Project TCC KCC Cofinanced by the European Union (EFRD)
Services 2 coaching days free of charge KCC Coaching subsidized Coaching
Prerequisites for subsidized coaching Enterprises of the creative industries Head office in Berlin Economic capacity and high potential for growth Compliance of criteria for small and Fördervoraussetzungen medium enterprises („de-minimis“) Basic understanding of trade and commerce Coach: Knowledge of market and competition Concrete USP No legal claim to subsidy
Individual Coaching in all phases of business Possible issues of coaching: Financing Founding Period of growth
Quick and unbureaucratic way to subsidized coaching @ Open inquiry/ application 2 days of free charged coaching Check: creterias of subsidy Joint choice of a First meeting coach about 3 days of processing Presentation of first results by the coach
Laying high claims to coaches KCC creteria KCC Coachpool Free consultants Commercial-creative Know-how University studies in economics and creative industries or comparable qualification Vocational experience and industries Know-how At least 3 years leading position in a medium or big sized enterprise Experiences as a coach 3 years of self employed coaching esp. for start ups and creative industries
Investments Payment Start ups* Further conditions * up to 3 years after founding 1. /2. day 3. -8. day 9. -14. day free of charge 170 € 295 € 420 € free of charge 315 € 440 € 565 € per day Per day after 15. day Per day Controlling and evaluation Per day
Subsidized Further Qualification Services of TCC Ltd Seminars & Workshops Issues: Participants: • • Founding / organisation form of enterprise Sales / Market Funds / Financing Leading / Team / Soft Skills Seminars for Women Start ups Business People Leading persons Employees of all industries charges: Subsidized costs appointment: 90 € Per day www. tcc-berlin. de
Percentage of industries since march 2008
Statistics of KCC 2008/2009 Industries Design /Industriedesign 13 Fashion 30 Music / Entertainment 13 Film / Radio and TV 17 Arts / Culture Multimedia /Software/ Games 9 10 PR / Advertising 9 Publishing 15 Architecture 2 Total 118 Number of inquiries / applications Number of coaching projects Appointed coaching days 2008 2009* (until 31. 10. 09) Total 128 44 198, 00 127 74 346, 00 255 118 544, 00 118 Enterprises with about 700 employees and a turnover of about 28 Mio € 346 coaching days correspond to subsidies of 296 T€ (50 % EFRD = 148 T€ ) Funding: 525, 000 € EFRD (for 3 years 2008 -2010) 525, 000 € IBB (375, 000 €) + Land Berlin + counselees (150, 000 €)
International Delphi Study 2030 Actual international Study about the future of ICT and Media (by Münchner Kreis, Telekom, u. a. , BMWi) 1, 000 national and international experts answered 144 theses about the future and future ability of ICT and media One important result: The challenge of the future is: open innovation and This is possible only by parallel supporting the cohesion and regional development www. projektzukunft. berlin. de
Contact Eva Emenlauer-Blömers Senate Department of Economics, Technology and Women`s Issues Division Communication, Media, Creative Industries Landesinitiative Projekt Zukunft Martin-Luther-Straße 105 10825 Berlin fon: +49 30 9013 -7404 fax: +49 30 9013 -7478 mailto: projektzukunft@senwtf. berlin. de www. projektzukunft. berlin. de
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