Bengkel Pengendalian Stor dan Stok Objektif v Menghargai

Bengkel Pengendalian Stor dan Stok

Objektif v Menghargai kesan fizikal dan psikologi kemudahan stor terhadap pelanggan, pekerja dan operasi v Untuk membezakan fizikal stor dan operasi stok mengenalpasti kepentingan rekod-rekod dan akibat tidak mengikut peraturan

Objektif v Untuk merancang tempat stor yang berkesan v Untuk mengenalpasti dan membincang penggunaan perisian v Untuk pengenalpasti cara-cara megatasi masaalah kecurian dan teknik-teknik mengelakkannya

Objectives

Keadaan Stor v Termasuk infrastruktur yang bersesuaian dengan keadaan klinik. - bilik - rak - layout - label - rupa - bin-card - rupa - kategori barangan - kebersihan - peralatan - jadual

Merchandising Adalah kedudukan barangan untuk dijual

External Impression v The placement of the store, the architecture, storefront, signage, entrances, and display windows contribute to the first impression.

Internal Impression v The use of shape, size and color, the layout, lighting, signage, and fixtures create an image.

Store Atmosphere v The aesthetic and emotional effect created by physical features – the total sensory experience. Sight appeal v Sound appeal v Scent appeal v Touch appeal v Taste appeal v Store theatrics v Décor themes v Store events v

Exterior Store Design v Positioning v Architecture v Marquees v Frontage

Interior Store Design v Aesthetics v Size perceptions v Shapes v Color perceptions

Space Planning v Space utilization v Space productivity v Store productivity measures v Planograms

Store Productivity Areas v Space organization v Space allocation v model stock method v sales productivity method v Store layout v merchandise v Sales location floor arrangement

Visual Merchandising v Retail displays are nonpersonal, in-store presentations and exhibitions plus information. v Display types: v Selection or open displays v Special displays v Point-of-purchase displays (POP) v Audiovisual displays

Displays Display concepts v Display elements v Display components v Display principles v unity v variety v dominance v rhythm v balance v

Display Content v Unit groupings v Related groupings v Theme groupings v Display arrangement v pyramid v zigzag v step arrangement v fan arrangement

Store Security Protective measures against theft and fraud. v Shoplifting techniques used by thieves: v booster v diverter v blockers v sweeper v walker v wearer v carrier v self-wrappers v price changer v

Detection & Prevention Devices v Mirrors v Observation towers v Closed-circuit television v Electronic bugs

Customer Fraud v Bad checks v Bad credit cards

Employee Theft v Eater v Smuggler v Discounter v Dipper v Embezzler v Partner v Stasher

Supplier Theft v Short counts v Delivering fewer items v Merchandise removal

Chapter Outline v Store Environment v Exterior Store Design v Interior Store Design v Visual Merchandising v Store Security