Benefits of the PCC Benefits of PCC Membership
Benefits of the PCC
Benefits of PCC Membership Topics: q Goal of the PCC Network q Value of Mail q PCC Programs & Initiatives q Q&A
Benefits of PCC Membership Goal of the PCC Network: A premier network for customer education and training, to facilitate growth for PCC members, their companies, and the Postal Service.
Postal Service commissions research to understand the market. Here is a sample of what we found. . . Promote the value of mail. Why is mail so important? q Customers spend 30 minutes per day sorting, viewing and acting on mail q 98% households bring in their mail daily q 77% sort through their mail daily q Customers use mail to: q q Make choices Shop smarter Keep connections Manage bills and payments
The Mail Moment There is a mail “CEO” q Mail helps people make decisions: q Browsing for new consumption q Managing the home q Overseeing finances Mail is an opportunity for marketers because the Mail Moment is when shopping decisions take shape.
The Mailbox is the Gateway into the Home Collecting the mail is one of the most fundamental habits of home life q First thing done when getting home at the end of the day q In most homes, sorting the mail in the house is the very next thing done Collecting the mail is a moment of pleasure q A time when the consumer is leaving behind the stress of work and enjoying home life q Over half look forward to discover what is in their mail
The Mailbox is the Gateway into the Home q Mail is not being replaced by the internet q Consumers believe mail q is better suited to reading q allows consumers to read it where they like to spend their time q is private, secure and personal
Daily Media Exposure On any given day, the average customer will be exposed to 2, 904 media messages, will pay attention to 52 and will positively remember 4. Think Customers, Not Campaigns, Four Best Practices in Relationship Marketing
Improving the Value of Mail Improving the value of mail is critical if we want to retain younger consumers in the mail Attitude About the Consumers’ Bond with Mail: “I really depend on mail and would be lost without it” Age of Consumer Total Sample Percent Top 2 Boxes 60 years and over 62% 50 - 59 years 52% 40 - 49 years 52% Under 40 years 45% Base 1, 500 Note: % top 2 box scores on 5 point. Agree/Disagree scale
Value of Mail
Multi-Channel Direct Mail Study Direct Mail Boosts Online Commerce q USPS conducted a follow-up study to 2004’s Multi-Channel Retail research q Direct mail continues to influence online consumer behavior
Multi-Channel Direct Mail Study Catalogs drive sales for all household income groups q Nearly 60% of online shoppers enjoy receiving catalogs q 57% of online shoppers said even though they buy online, they would still like to have a catalog on-hand Catalogs are business builders q Catalogs were found to discourage comparison shopping – by more than 10% q Those with a catalog were more likely to shop for holiday gifts at the Web site than non-catalog recipients When shoppers receive catalogs, they buy more! q Revenue is more than two times greater from sending catalogs compared to sending only online communication q Average purchase is $88 with catalog vs. $69 without a catalog
Fulfillment Get your online customers to check out, rather than sign off q Shipping has a bigger impact on buying than imagined q Customers—and small business owners alike—want a choice in shipping
Fulfillment Online shoppers want more shipping choices q 60% of consumers and 72% of business owners want to choose their shipper when making an online purchase q Approximately 50% of consumers will choose USPS as their online shipper when given a choice Limiting shipping options can be very limiting to sales q 43% of online buyers cancelled their order at checkout over the month the study was conducted q The primary reason for cancellation was “shipping was too expensive” Online buyers go for shippers with easy returns q Offering free shipping can boost your favorability among customers by 13% q Three quarters of online buyers would favor companies if prepaid returns were offered
www. usps. com q 24/7 access to the Postal Service q One stop for all your mailing needs q order free shipping supplies q schedule a free pick-up q pay for postage on-line with Click-n-Ship q on-line mailing services q look up a Zip code, put your mail on hold q Save time and money visit www. usps. com
Benefits of PCC Membership PCC Programs: q Education q Communication q Networking q Resources & Support q National PCC Events q Recognition Programs q Mail Service Provider’s (MSP) Program
PCC – Educational Workshops q Timely & Content Rich q Posted on National PCC Web site at www. usps. com/pcc q PCC Postal Speakers Bureau q Postal Service HQ Executives q Postal Service HQ Officers q PCC Industry Speakers Bureau q Industry experts from a variety of backgrounds DVDs q Distributed Quarterly q 15 – 25 Minutes q Key USPS Officers & Executives
PCC Education Professional Certificate Program q Customized programs providing a certificate of completion Certification Training Programs Executive Mail Center Manager Program (EMCM) q Comprehensive training for developing mail center management skills q Five-day residency program at NCED q Arranged in your city through local PCC
PCC Education Certification Training Programs Mail Design Professional (MDP) q Helps mailers design mail to be compatible with automated equipment q Coaches mailers on how to achieve lower postage rates through automation
PCC Education PCC Small Business Resource Guide q Provides valuable information on USPS Products and Services q Tailored for small and medium sized businesses
PCC Communication Register @ www. usps. com/pcc q Monthly Electronic Newsletter q 15 th of each month q PCC, Postal Service, Mailing Industry q Special editions with breaking news
PCC Communication National PCC Web site q Primary communication for all things PCC q Intuitive and easy to navigate q Five main headings q About the PCC q PCC Education q Leadership Programs & Best Practices q Postal News & Communications q Mail Service Provider (MSP) Program
PCC Networking q Connect with other small to medium size businesses q Attend local PCC meetings and events q Participate on the local PCC Executive Board q Attend educational workshops q Network with Postal Executives and Representatives q Get your questions answered q Better understand the mailing industry
PCC Resources & Support q PCC Advisory Committee (PCCAC) q Postal & Industry Representatives q Interpret PCC Policies and Rules q Oversee PCC Program q Revised PCC Publication 286 q Sets forth the critical policies and rules of operation for the PCCs
National PCC Events National Postal Forum – Premier Spring Event q Four day event with more than 140 educational workshops and networking opportunities q Attended by PMG, Executives and Officers q Expansive Vendor Hall q Earn certificates by attending workshops, leadership tracks and symposiums q www. npf. org National PCC Day – Fall Industry Event q q 3 rd Wednesday in September Nation-wide live broadcast with PMG and Executives Nationwide PCC Events Providing up-to-date USPS information, education and networking opportunities q Recognition of top performing PCCs
Recognition Programs Premier PCC Program q Benchmark for PCC excellence q Performance Levels: Bronze, Silver and gold Leadership Awards q Announced during National PCC Day Broadcast q Seven award categories q PCC Industry Member of the Year (1) q PCC USPS Member of the Year (1) q District Manager of the Year (1) q PCC of the Year <500 K population & Level 24 or below (1) q Communication Program Excellence Award (3) q Education Program Excellence Award (3)
Mail Service Provider (MSP) Program Purpose: q q q Listed on usps. com with company contact information Connect customers to mail-related service providers Provides mail preparation and address list support Access to mail equipment and supplier contacts Companies can enroll as a local or national provider Opportunity to grow your business while helping other companies to grow their business q Learn more and find an MSP visit www. usps. com/pcc
Benefits of the PCC Join your local PCC today to benefit from educational, communication and networking opportunities to help you grow your business.
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