Bellringer Whats your favorite commercial and why In

Bellringer. What’s your favorite commercial, and why?

In order to move towards mastery of 7. 2. 10 - Identify & explain propaganda & faulty reasoning, SWBAT identify and explain the IDENTIFY persuasive techniques used in advertising (based on 33% average on pretest). LEARN Powerpoint presentation on persuasion. Model how to analyze 3 ads and 1 commercial, using the guiding questions to identify techniques used. Partners classify 3 commercials & 1 magazine ad, using chart. DEVELOP Share out. APPLY Exit Slip- Classify 3 ads and 1 commercial. Reflection on the back (reflect on objective & group responsibilities) EVALUATE Collect everything.

ADVERTISING • What is the purpose of advertising? • What kinds of advertisements do we see or hear regularly? • What features of an advertisement catch our attention?

PERSUASIVE TECHNIQUES • Advertising is used to convince us to believe something, do something, or buy something. • They do this by using persuasive techniques, otherwise known as propaganda techniques. • Propaganda is the systematic approach to influencing many people at once. Propaganda can be used for good or bad.

PROPAGANDA EXAMPLES

Common Persuasive Techniques Bandwagon Emotional appeal Expert opinion Name calling Partial truth Snob appeal Testimonial Plain folks Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel?

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel?

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel? https: //www. youtube. com/watch? v=z. PBs 5_ ZYTrg&feature=player_embedded

(May 5) Partners: Classify these 3 commercials. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel? http: //youtu. be/Sf. Ax. Upe. V h. Cg https: //www. youtube. com/ watch? v=K 9 b-PFZRbk. E https: //www. youtube. co m/watch? v=UBs. CMi. LBq r. Q Roles 1 writes for first 2 columns & 1 writes explanation (3 rd column). Both discuss the answers.

PARTNERS- Classify one magazine ad See overhead magazine ad.

INDIVIDUAL: Write your answers on your exit slip. (May 5) 3. 1. https: //www. youtube. com/watch? v=2 s. WN_s. QC Gm. M 2. 4.

BELLRINGER- Explain the following persuasive techniques: Bandwagon Expert Opinion Emotional Appeal

In order to move towards mastery of 7. 2. 10 - Identify & explain propaganda & faulty reasoning, SWBAT identify and explain the IDENTIFY persuasive techniques used in advertising (based on 33% average on pretest). LEARN Powerpoint presentation on persuasion. Notes Model how to analyze ads and commercials, using the guiding questions to identify techniques used. Partners classify commercials & ads, using chart. DEVELOP Share out. APPLY EVALUATE Exit Slip- Classify ads and commercials. Reflection on the back (reflect on objective & group responsibilities) Collect everything.

Why is learning about the persuasive techniques important?

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel?

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: http: //www. youtube. com/watch? v=Po. Auhpt. VF-g • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel? http: //www. youtube. com/watch? v=YQ 29 Ifto. POk http: //www. youtube. com/watch? v=3 t 6 b. Lugt. Jk. Q

(May 6) Partners: Classify these 3 commercials. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel? http: //www. youtube. co m/watch? v=v. GLHlvb 8 sk. Q http: //www. youtube. c om/watch? v=9 EKLR 894 o. Ms Roles 1 writes for first 2 columns & 1 writes explanation (3 rd column). Both discuss the answers. http: //www. youtube. com/watch? v=xi. WT c. VHd. SFo

PARTNERS- Classify one magazine ad See overhead magazine ad.

(May 6) INDIVIDUAL: Write your answers on your exit slip. 1. http: //www. youtube. com/watch? v=EMo 6 o 0 Bt. FG 8 4. 2. 3.

BELLRINGER- Explain the following persuasive techniques: Bandwagon Expert Opinion Emotional Appeal Name Calling Partial Truth

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel?

PERSUASIVE TECHNIQUES First, see notes on persuasive techniques. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? • What persuasive words, colors, pictures, people, and images are used? • How does the ad make you feel? http: //www. youtube. com/watch? v=Nmann. AYiwh 0 http: //www. youtube. com/watch? v=u. DO 9 h. P-x. KL 8 http: //www. youtube. com/watch? v= _5 Krmhx. Hxuw&list=PL 2 Rf 1 R 6 Ec GZTa. Xt 9 o 6 q. T 2 yu_c. Seik. H 24 b

(May 7) Partners: Classify these 3 commercials. Questions for yourself: • What is the ad trying to persuade me to do, think, or feel? http: //www. youtu be. com/watch? v =M 28 l-6 LUp 3 w • What persuasive words, colors, pictures, people, and images are used? http: //www. youtube. co m/watch? v=haw. Q 5 wo bi 1 Y • How does the ad make you feel? http: //www. youtube. c om/watch? v=gq_EZj h. Ha. DY Roles 1 writes for first 2 columns & 1 writes explanation (3 rd column). Both discuss the answers.

PARTNERS- Classify one magazine ad See overhead magazine ad.

(May 7) INDIVIDUAL: Write your answers on your exit slip. 1. http: //www. youtube. com/watch? v=VQ 3 d 3 Kig. PQM 2. 3. 4.

Bellringer. Explain the difference between these 2 persuasive techniques: Snob appeal Name calling

(May 8 worksheet) View the commercials and identify the technique(s) used. 1. Coca-cola 2. ASPCA 3. Bayer Aspirin 7. Oscar Mayer 8. Petsmart 9. Rogaine 4. Bowflex 5. Coke 6. Lexus 13. Doritos 10. Seatbelt 11. Trident 12. xfinity 14. Burger King

Bellringer- BR- Who do you think this ad is “targeting? ” Explain how you know.

TARGET MARKET • In any ad, the advertiser focuses on a specific group of people called the target market. • A target market is made up of the people who might use or buy a certain product or service. • For example, the target market for dog food would be people who own a dog. • An advertiser’s job is to convince people who MIGHT need the product that they DO need it.

TARGET MARKET To determine target market, ask yourself some questions: 1. Who might use the product? 2. Who might actually buy the product? The two groups (user & buyer) aren’t always the same. Can you think of an example?

TARGET MARKET More questions to ask when determining target market: 1. Who will use the product, and who will buy it? 2. What people are shown using the product? Age? Gender? 3. What other pictures are in the ad? Who would be interested in these types of pics? 4. Does the ad address certain people? Does it use language that would appeal to a particular group?

TARGET MARKET 1. Who will use the product, and who will buy it? 2. What people are shown using the product? Age? Gender? 3. What other pictures are in the ad? Who would be interested in these types of pics? 4. Does the ad address certain people? Does it use language that would appeal to a particular group?

TARGET MARKET 1. Who will use the product, and who will buy it? 2. What people are shown using the product? Age? Gender? 3. What other pictures are in the ad? Who would be interested in these types of pics? 4. Does the ad address certain people? Does it use language that would appeal to a particular group? Lifecall commercial Human torch/ Hulk commercial

Partners: Identify the target market for these 3 commercials. 1. 2. 3. 4. Who will use the product, and who will buy it? What people are shown using the product? Age? Gender? What other pictures are in the ad? Who would be interested in these types of pics? Does the ad address certain people? Does it use language that would appeal to a particular group? Cereal Commercial #1 Cereal Commercial #2 Cereal Commercial #3

PARTNERS- Identify target market for a magazine ad. See overhead magazine ad.

(May 9) INDIVIDUAL- Identify target market. 1. Gaterade 2. Old Spice 3. iphone 4.

BRIdentify the target market of this ad.

GENERALIZATIONS • A generalization is a statement that applies to many different individuals or situations. • To form a generalization, combine what you know with specific information that you read to make a judgment about the world in general. • What strategy could we use to make a generalization?

GENERALIZATIONS • Generalizations are oftentimes faulty, meaning not always true. • They are similar to stereotypes. What’s a stereotype? • • Example of a generalization: “Old people can’t drive. ” Is this ALWAYS true of ALL old people? If it’s not always true, it’s a faulty generalization.

GENERALIZATIONS • Advertisers can lead you to make generalizations about the people who use the product, or about the product itself. • Usually, the generalizations are not obvious, so you have to study the ad to catch the “hidden message. ” • We are going to use the “It Says, I Say, and So” strategy to make inferences about the generalizations in ads.

Example of a generalization IT SAYS I SAY AND SO A newspaper says that the Mississippi River flooded several houses near its banks during recent heavy rains. I have a friend whose 1. My generalization is house was flooded when that rivers often flood it rained, and she lives houses near their by the Calumet River. banks during heavy rain. ----OR--2. My generalization is that rivers always flood houses near their banks. Which generalization is faulty?

Questions to ask yourself 1. What would really happen if you did or did not use this product or service? 2. Do the people in the ad represent everyone who uses this product? Or just some people? 3. Do the claims in the ad make sense?

Generalizations 1. What would really happen if you did or did not use this product or service? 2. Do the people in the ad represent everyone who uses this product? Or just some people? 3. Do the claims in the ad make sense?

Generalizations IT SAYS I SAY AND SO It gives you the nutrients you need to be a winner. The football Generalization: People who drink sports drinks will team drinks have more energy and be better athletes. sports drinks during the FAULTY? OR NOT FAULTY? game.

Generalizations IT SAYS I SAY AND SO Blankets trap your hands and make you slip and slide. I have had trouble keeping a blanket in place. Blankets aren’t good enough. FAULTY? OR NOT FAULTY? Snuggie Commercial Dr. Pepper Commercial

Generalizations IT SAYS I SAY Leukemia I know made him that kids a patient. with leukemia It shows are sick. I a picture know that of a patients happy kid in the playing hospital with his aren’t dog. happy and playful. AND SO All kids with illnesses are sickly and unable to play. FAULTY?

Generalizations IT SAYS I SAY Get the Lil Reminder, I have an organizer, and your teachers will be it helps me to remember all smiles. to turn in work, which helps with my grades. A+ great job! AND SO Generalization: Having an organizer causes good grades and happy teachers. FAULTY?

Generalizations IT SAYS I SAY What does the ad say about folding chairs? What does the ad suggest about cooking eggs on the stove? What does the ad suggest about regular mops? What does the ad suggest about regular knives? 3 infomercials AND SO

Bellringer- What is the generalization about most people? ESCAPE from your everyday life with this car!

Generalizations What is this Axe commercial suggesting about women? What is this Taco Bell commercial suggesting about men?

Bellringer. If you could invent something to either make your life easier or more fun, what would it be?

Bellringer. Name the persuasive techniques used for the following ads: 1. Mr. Joe Schmo voted to raise taxes. Don’t vote for him. 2. Eleven teenagers die every week from texting and driving. 3. Hi, I’m Justin Timberlake, and I recommend Proactive.

No bellringer today. • Get ready to turn in your bellringer sheet for the week. You should have 4. Don’t forget your name, period, and date. • Be prepared for the test with a writing utensil. • You may use your notes on the persuasive techniques if you have them. No sharing notes!