Bell Ringer Do you have more interest in

Bell Ringer Do you have more interest in the sports or entertainment aspect of sports and entertainment marketing? Why?

1. 01 Acquire information about the sport/event industry to aid in making career choices

Types of Businesses in SEM • Franchises • Security • Advertising • Sporting Goods • Media

Variety of Sports Available • Professional Teams • Professional Individual Sports • Collegiate/Scholastic Teams • Venues: Coliseums, Arenas, Speedways • Health Clubs • Recreation • Camps • Amateur Sports

Professional Teams • Basketball: Charlotte Hornets • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Atlanta Braves

Professional Individual Sports • PGA • World Tennis Association • PBA

Professional Individual Sports • Running • Swimming • Golf • Bowling

Collegiate and Scholastic Teams • Virginia Tech • University of North Carolina • NC State • Duke University • UNCC

Venues: Arenas, Stadiums, Coliseums, Speedways • Lawrence Joel Veteran’s Coliseum • Charlotte Motor Speedway • BB&T Field • Cameron Indoor Stadium • Time Warner Cable Arena

Health Clubs • Gold’s Gym • YMCA • Triangle Sports. Plex • Ladies Fitness and Wellness • Quincy Roberts’ Elite Fitness Center

Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks

Camps • Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob

Amateur Sports AAU-Amateur Athletic Union

Variety of Entertainment/Events Available • Music • Television • Video Games • Movies/Film Festivals • Fine Arts • Casinos • Theme Parks • Radio Industry • Publishing Industry

Music Industry • Maverick Records • PSE Records • JMG Records • Quincy Jones

Movie Industry • Warner Brothers • Disney • Actors

Theme Parks • Six Flags • Family Fun Center • Carowinds Theme Park

Radio Industry • FM • AM • Country • Rap • Hip-hop • Jazz • Sirius/XM satellite radio

Film Industry • Sundance Film Festival • River. Run Film Festival

Television Industry • Scripted shows • Reality shows • News • Sports

Dramatic Arts Industry • The Little Theatre • National Black Theater Festival • Belk Theatre

Video Game Industry • X-Box • Wii • Play. Station 3

Fine Arts and Science Industry • Smithsonian Museum • Sci Works

Literacy Industry • Library • Internet • Books

Casinos Industry • Las Vegas • Atlantic City • Harrah’s

Factors Contributing to the Growth of SEM • Increase of participants in sports/entertainment • Increase of followers of sports/entertainment • Increase in attendance in sports/entertainment • Increase of media coverage • Internationalization

Trends in Sports & Entertainment • Sports: o. Naming Rights o. X-Games o. Sport Specific Channels • Entertainment o Internet Web Casts o Event marketing o Specific Channels

Global Trends • Organizational Control of Athletes • Internationalization • Branding • Brand Extensions • New Media • Better Research • Nostalgia

SEM Contributes to Economic Well. Being of Communities • Increase in local business • Contribute to tax base • Bring business to abandoned areas

Negative Impacts of SEM on Community • Questionable impact on tax revenue • Divert resources from other priorities (education, roads, public safety) • Community can be "held hostage" by a team

How Communities Foster Positive Results From Hosting Events • Escape from day-to-day life • Strong public image

How Communities Can Minimize Negative Impact of Hosting an Event • Sign teams to long-term stadium leases • Diversify-host more than one sport • Host multiple events in stadium/arena • Notify the community in advance • Provide necessary security/traffic resources

In Class Activity Name a business that would benefit from an event being held at Cox Mill High School. Ex: hotel, restaurant, theme park, malls, Name the employees that this business must employe to operate. What kind of impact would this event have on the community? Positive or negative? Why?

SMALL GROUP CHALLENGE Your group is to complete music research on a musician/singer/group of your choice; however, only one group may choose a musician/singer/group! Using the Internet and magazines as resources, create a poster (one side only!) that represents your research. Your research should include the following: Type of music the musician/singer/group plays Recording agent used Recent concert schedule Price of tickets Any merchandise related to the musician/singer/group and prices Fan club information Items available for purchase through a fan club Web-site URL