Being ready for the digital era Digital Terrestrial

Being ready for the digital era Digital Terrestrial Television Conference, 24 th October 2003, Cernobbio, Italy Indro Mukerjee Executive Vice President and Chief Marketing Officer Philips Semiconductors

Philips Semiconductors: A leading silicon solutions company • Top-10 supplier with revenues of 4. 6 billion Euro in 2002 • Focus on semiconductor solutions for Connected Consumer applications • 35, 000 employees • A global organization with 19 manufacturing sites and a sales force delivering to 60 countries • Strong sustainability programs – Ranked No. 1 in the current Dow Jones Sustainability Index 2

Our vision A world where everyone can always connect to information, entertainment and services 3

The world of the Connected Consumers WANT to • Create, access and share content • Transfer content from device to device, person to person Connected Consumers NEED • Ease of use, future proof, personalisation • Living Room prices From Power User to User Power

DTT – a powerful enabler for the Connected Consumer • DTT enables lifestyle changes through access to new services • Italian T-Government services accessible via DTT include: – On-line public administration – Telemedicine – Remote learning • DTT bridges the ‘Digital Divide’

Prerequisites for the semiconductor industry • Industry challenge is to empower / enable our customers to win the Connected Consumer • This can only happen through • Excellent applications domain / systems know-how • Software programmability • Platform approach & fast time to market • Ability to exploit Connectivity opportunities (WLAN, Bluetooth, NFC) • Adherence to open technology standards • Transmission • Encryption The Connected Consumer World creates a new challenge

Nexperia – our differentiation factor Nexperia is the Philips brand for a portfolio of programmable systems solutions that bring the next experience in multimedia to connected consumers • Nexperia HOME for Connected Consumer devices in the home • Nexperia MOBILE For Connected Consumer devices on the move Recognizing Connected Consumer varying wants and needs, our solutions can be optimized for: • The visually impaired (Audio Description) • High interference environments (Pulse Killer) 7

Connected Consumers already recognize the benefits of transitioning to Nexperia • A comprehensive range of Home and Mobile designs available for our customers – Nexperia cellular system solutions in 1 out of every 10 GSM/GPRS mobile phones – Digital ready solutions at living room prices – up to 30% reduction in time-to-market • Millions of Nexperia solutions in DVD and TV applications – 7 out of 10 DVD+RW video recorders sold in 2003 will be based on Nexperia Home – Feature rich DVDs are evolving into home entertainment centers 8

Summary Our approach to being ready for the digital era: – Recognizing the importance of DTT and its application in meeting a diversity of Connected Consumer wants and needs across the Digital Divide – Enabling digital television ( i. DTV) solutions at living room prices – Bringing future-proof upgradeable technologies and solutions – Il pieno supporto di Philips alla rapida crescita della Televisione Digitale Terrestre in Italia