Behavior Attitudes Kate Le Texier M Ed Attitude
Behavior & Attitudes Kate Le. Texier, M. Ed.
Attitude l l Favorable or unfavorable evaluative reaction toward something or someone, exhibited in one’s beliefs, feelings, or intended behavior. ABC’s of Attitudes l l l Affect, Behavior, & Cognition How do these 3 dimensions interrelate? What comes first?
Attitudes & Behavior l Moral Hypocrites: appearing moral while avoiding the costs of being so. l l Discrepancy between what people say & what people actually do. What affects our behavior and expressed attitudes?
Attitudes predict behavior if… l . . social influences on what we say are minimal l l . . the attitude is specific to the action l l Fear of criticism or judgment Attitudes towards recycling strongly predicts recycling practice . . the attitude is potent when reminded of it
Behaviors predict attitudes… l When playing a role… l l l Zimbardo (1971) simulated prison study When saying becomes believing… Foot-in-the-door Phenomenon l Agree to a larger request when you have previously agreed to a small request.
Why Do Actions Affect Attitudes l Self-Presentation: the act of expressing oneself & behaving in ways designed to create a favorable impression or an impression that corresponds to one's ideals. l Self-Presentation Theory suggests that we strive to appear consistent, thus attitudes may follow behavior.
Why Do Actions Affect Attitude? l Cognitive Dissonance Theory: tension that arises when one is simultaneously aware of two inconsistent cognitions. l Dissonance after decisions
Why Do Actions Affect Attitudes? l Self-Perception Theory: when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior & the circumstances under which it occurs. l Assumes that our actions are self-revealing
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