BEEKEEPER Fia Consulting Alex Nicholas Rodrigo Vanessa Agenda

BEEKEEPER Fia Consulting Alex Nicholas Rodrigo Vanessa

Agenda Executive Summary Key Issues Recommendation Alternatives Implementation Financial aspects Conclusion

Executive Summary BIGGE R Enterpris e $$$$ Start up on May 2018 Beekeepe r starts in 2012 Let’s BEE Bigger

Key Issues Losing Agility • Business with different segments drives the company a to high delivery time ‘White Collar’ Competition Business • Compete with Yammer & Workplace People Management • Engineering Team X Sales Team, Cross Cultural Discussions

Company Values Brave Simple Proactive Open Best in each other

Future prosperous way to growth the beehive Driven the growth on the 3 verticals where we can deliver excellence NICHE STRATEGY ■ Hospitality ■ Manufacturing (aviation) ■ Airports Revenue Others Hotels, Manufacturing, Retail 80% 20% 80%

Our current strong points Our values Technolog y Investors Focus on our differential Partners Scale Agility ■ Strong customers references – Heathrow, Marriot ■ Right and compliant technology – GDPR ready – Secure and enterprise ■ Merge strategy with Red e App – Manufacturing (aviation)

Why it is your best option?

How it will happen on the ground Merging - 2018 • Win – Win Strategy – Strong Negotiation • Show Red e App the size of the prize for both sides • Execute the agreement in Jan, 2019 Sales Expansion - 2019 • Asia Office Sales • South America Office Sales • Africa Office Sales

How it will happen on the ground Information technology • Refine and Improve a common architecture for Bee. Keeper • Taylor and connect the specialized towers of our apps • Building blocks and agile strategy People Management • • New Global Structure Proposal USA as Head Quarter of Industry Switzerland as Head Quarter of Hospitality and Airports Implementation of a CSC in Switzerland

Timeframes & Budget

Risks Merging Refused by Red e App Probability: Medium Impact: Medium Mitigation: Strong Negotiation Desk Counter Measure: Focus on Sales Expansion Plan Growth Below Expected Probability: Low Impact: High Counter Measure: Consider to Sell the company to a bigger player

We need to invest $65 Mio in the next five years in S&M and Technology Investment ($ Mio) 25 22 20 17 13 15 5 5 0 1. 5 3. 5 2019 7 5 8 10 10 3 10 8 5 2020 2021 S&M Tech 2022 12 2023

To achieve a bold revenue increase Net Revenue ($ Mio) 140 125 120 100 75 80 50 15 60 40 20 0 11 2 9 20 6 14 35 2018 2019 2020 Assumptio n* Hospitality 45 30 25 50 2021 Others 70 2022 80 2023

To achieve a bold revenue increase 11 X Net Revenue ($ Mio) 140 125 120 100 75 80 50 15 60 40 20 0 11 2 9 20 6 14 35 2018 2019 2020 Hospitality 45 30 25 50 2021 Others 70 2022 80 2023

To achieve a bold revenue increase 11 X Net Revenue ($ Mio) 140 125 120 100 75 80 50 15 60 40 20 0 11 2 9 20 6 14 35 2018 2019 2020 Hospitality 45 30 25 50 2021 Others 70 2022 80 2023 64% weight

And delivering a solid EBITDA after initial years of losses EBITDA ($ Mio) 60. 0 50. 0 40. 0 30. 0 55. 5 43. 4 20. 0 30. 3 10. 0 -10. 0 -1. 8 -4. 8 2019 14. 3 2020 2021 2022 2023

And delivering a solid EBITDA after initial years of losses EBITDA ($ Mio) 60. 0 Margin: 44% 50. 0 40. 0 30. 0 55. 5 43. 4 20. 0 30. 3 10. 0 -10. 0 -1. 8 -4. 8 2019 14. 3 2020 2021 2022 2023

Funding all that by new rounds of capital with seed investors or private equity funds Total Capital ($ Mio) +10 40 35 +12 30 25 20 15 10 5 35 35 2020 2021 2022 2023 25 13 0 2018 2019

The scenario without Red e App is also very positive Net Revenue ($ Mio) EBITDA ($ Mio) 100 50 90 40 80 70 30 60 50 94 40 75 30 20 10 20 56 8 15 23 10 11 38 0 2018 2019 2020 33 42 2021 2022 2023 -10 -2 2019 -5 2020 2021 2022 2023

Reaching a strong financial position in 2023 Huge Topline Growth – 11 X Positive EBITDA: $55 Mio Solid Cash Position: $20 Mio funding

Conclusion 11 X Bigge r Merge with Red & App Focus on Hospitality, Airports & Manufacturing Structure the People Management 2023