Beddit Nouf Almeshari Muneera Albahar Fatemah Alawadhi Gana

Beddit Nouf Almeshari, Muneera Albahar, Fatemah Alawadhi, Gana Jargalsaikhan ITEC 200

The Problem… § 60 million Americans suffer from sleep disorders, including insomnia, regularly. § Common treatments for sleep disorders include drug treatments and lengthy sleep studies. § Treatments are inherently costly and are aimed at short-term prevention rather than treatment. § Physician office visits for sleep apnea rose from 2 million in 2000 to 3. 7 million in 2009, an increase of 85%. § Sleep disorders have been linked to hypertension, diabetes, depression, and obesity.

The Opportunity for Medicare… § Spending on sleep related technologies has increased by approximately 8. 8% between 2007 to 2012. § In 2012, spending on the sleep monitoring industry had reached approximately $32 billion. § Sleep disorders account for an estimated $16 billion in medical costs each year, plus indirect costs due to lost productivity and other factors. § People are willing to invest in sleep.

The Solution…Beddit § Beddit informs you how you slept, and teaches you how to do it better. § Beddit measures sleeping patterns, respiration, heart rate, movements, snoring, and the surrounding environment.

What does it do? § Beddit works by providing you accurate and rich information with no wearable sensors. § Film sensor is placed under the bed sheet. § The product was developed in cooperation with Vital. Med Sleep Clinic and Dr. Marrku Partinen, both leading experts in sleep research and medicine.

What does it measure? Primary Features Other Features § Sleep time § Sleep coaching tips § Heart rate § Programmed Alarm Clock § Respiration § Personal sleep statistics § Awakenings § Time to fall asleep § Movements

How does it work? § Based on ballistocardiography (BCG) § Method for measuring cardiorespiratory features. § Detects movements caused by respiration and heartbeats, then turns them into sleep wellness information.

Medical Research… § Beddit can be used for sleep research, senior care, and bed occupancy monitoring in hospitals. § Research projects and pilots currently in progress.

How to access the information? § Sensor sends sleep stats over Bluetooth to the smartphone. § Beddit app analyzes the information and provides customized tips to improve sleep. § Sleep is analyzed through comprehensive and sophisticated algorithms. § Individuals own and host the data.

Cost? Sleep Studies (using polysomnography) Drug treatments (per year) Zeo™ (wearable sensor) Sleep Cycle (sleep tracking app) Beddit $0 $500 $1, 000 $1, 500 $2, 000 $2, 500

Why Medicare needs Beddit? § The treatment and diagnosis or sleep disorders accounts for 9% of internal medicine physicians, and 2% of the in-lab sleep studies billed to Medicare. § Medicare payments for sleep testing increased from $62 million in 2001 to $235 million in 2004. § $17 million in Medicare claims for polysomnography services did not meet the one or more of the three requirements for Medicare reimbursement.

What Beddit can do for you? § The investment will cut costs of sleep studies dramatically while preserving the richness of information (cost-friendly alternative). § Low selling cost: $149. § Minimal service cost. § Information is easily accessible.