BBC Spark Lean at the BBC Gemma Tomkinson
BBC Spark : Lean at the BBC Gemma Tomkinson Manager, BBC Spark Dolly Gulliford, Business Manager, BBC South Bournemouth University 7 April 2016 0
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The BBC’s Lean journey Case Study The Future Q&A 2
We create a spark… Spark is an in-house team that brings resources, skills, ideas and methodologies to help other parts of the BBC think differently about the way they work and change for the better A Spark project is the start of something much bigger; a change of attitude and way of working 3
Vision Mission To make the BBC the most efficient and effective public service broadcaster in the world, maximising value for audiences and creating capacity to meet new challenges. To be a catalyst for cost-efficient creativity. 4
BBC Objectives 2015/16 Songs of Praise English Regions Newsround Radio 1 BBC Digital Platform 5
Tough 26% savings challenge Preparing for a digital future and for the next Charter period ? We knew what we had to do…but not how we were going to do it 6
External Internal FY 12 -13 Pilot: “Efficiency Services Team” FY 13 -14 Building the Team FY 14 -15 FY 15 -16 Self-sufficient Consolidating BBC team of 20 7
Prepare Diagnose Design Plan Implement Sustain Our processes How we think and feel The way we manage and measure 8
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Key lessons: What makes Spark unique? • With you, not to you • • Telling the story Combination of top-down and bottom-up • • Spark staff are a mixture from lean and broadcasting backgrounds. Centrally-funded Spark staff work alongside local staff. Adapt our language to our context. • Create films to capture the changes. Hear directly from past “clients” on their experiences. Emphasise the ‘Change Story’ in all our projects. • • • Executive sponsorship. Blend of pull and push projects. Flexible approach. 10
Each project is different and has its own objectives. We’ve worked with many parts of the BBC: 11
How have Lean tools made a difference? 1. Using standards to ensure quality and minimise waste
2. Using data to solve difficult problems & improve performance Average minutes stories spent in the basket during day shifts. Opportunity: Basket prioritisation English Regions New Media Number of instances approved by subs with minor or no changes Opportunity: Send story back rather than major rework % of stories with an average word count of more than 300 words Opportunity: Enforce story word counts
3. Using visual management to track performance Spotlight, BBC South West
3. Using visual management to track performance e! C Before ng e l l a h After
4. Use of templates and processes to nurture creativity Ideas Walls Programme Briefs
The BBC’s Lean journey Case Study The Future Q&A 17
• Deliver original journalism. • Drive the digital transformation of News. • Make the BBC a better place to work. The project began in the South of England is part of a programme being rolled out across every region over an 18 month period. 18
What we did? • 197 people have contributed • 10 drop-ins, 10 workshops • 896 suggestions and ideas • 381 general comments • 16, 000 calories consumed in biscuits SOUTH 19
Projects Governance Project Governance For 6 Local Project weeks Head of Region Controller, English Regions Team Stories Editor Berkshire Bureau Digital Project Manager Full time for six weeks. Responsibilities: Manager • Methodology and coaching • ‘Lean’ training • Facilitation • Sharing learnings from other regions SOUTH Head. Tools of & Region Tech Spark staff Analyst Local staff BJ - Collaborative approach Requires dedicated local staff working full-time on the project Skills & Training Culture & People Ass Editor SBJ/BJ Full time for twelve weeks. Responsibilities: • Own the project • Help management team implement changes • Ensure local engagement 20
Stories on more than one platform before and after Spark 100% 90% 85% 80% 70% 65% 60% 52% Before Spark 42% After Spark 40% 29% 30% 18% 17% 20% 10% 0% South West North West Stories from all platforms SOUTH West Midlands Yorkshire South East TV only stories. Awaiting full data. ? 21
SOUTH 22
The BBC’s Lean journey Case Study The Future Q&A 23
New Priority Areas for BBC Spark Alumni Coaching Training 24
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