Bay of Plenty Regional Council Tauranga Harbour Perceptions

Introduction § Page 2 The Bay of Plenty Regional Council (BOPRC) is responsible for managing the Tauranga Harbour programme involving the integrated and coordinated management of and protection of the natural resources of Tauranga Harbour and its catchment. The vision for Tauranga Harbour is: To fulfill the potential of Tauranga Harbour to tangata whenua, the community and our visitors by actively protecting and enhancing its mauri, restoring its special places and developing its potential to contribute to our well-being today and for future generations. § To achieve this vision, the programme coordinates Council’s various work on the harbour and its catchment across a number of activities in the Ten Year Plan. For example, soil and water programmes based on reducing sediment, erosion control and improving water quality in Tauranga Harbour are delivered through the Sustainable Land Management Activity and water quality monitoring is delivered through the Regional Monitoring Activity. § By coordinating these activities, the programme will communicate the state of Tauranga Harbour. § The ‘Tauranga Harbour Perceptions Study’ will be used as a tool in monitoring and communicating the state of Tauranga Harbour, and will contribute to an annual report card. § Communications about Tauranga Harbour will address four audiences: 1. Stakeholders directly involved such as the Port of Tauranga; 2. Stakeholders directly involved but with less direct influence such as land care groups; 3. Audiences directly affected by the ‘health’ of the harbour – users of the harbour but not members of a formal group such as recreational boaties; 4. Audiences indirectly affected by the health of the harbour – the general rate paying population of the region. § § The ‘Tauranga Harbour Perceptions Study’ captures feedback from audiences 3 and 4 as outlined above. The Specific Research Objectives were: • To identify what is important to residents with regard to Tauranga Harbour; • To understand the perceptions of residents towards Tauranga Harbour; • To determine the most desired actions that residents want for Tauranga Harbour management; • To identify communications preferences for receiving information about Tauranga Harbour. Copyright © 2012 Key Research. Confidential and proprietary.

Methodology Page 3 Benchmarking and Tracking Study § This is the initial study for a three year benchmarking and tracking study of the perceptions of residents towards Tauranga Harbour. § This benchmarking study includes a statistically robust telephone survey of residents in the Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District) and the rest of the Bay of Plenty (BOP) region. § This survey will be repeated in 2013, and 2014. § For comparative purposes the survey methodology and target sample size will remain similar for subsequent studies. Sample § A stratified random sample of residents from the Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District), Waihi, Rotorua, and Whakatane were selected for participation. § Interviewing took place between 17 July and 14 August 2012. § The total sample of residents was 607 and quotas were enforced by area as follows: • 543 from Western Bay of Plenty (including Tauranga City Council and Western Bay of Plenty District); • 10 Waihi; • 5 Rotorua; • 5 Whakatane. § Quotas were also enforced to ensure the sample was broadly representative of the local demographics. § The data was then weighted by age and gender to ensure an accurate demographically representative sample was achieved. § The results for this survey have an overall margin of error of +/- 3. 97% at the 95% confidence level. § Members from the Recreational Forum were also invited to participate in the survey (n=44). § Interviewing for this audience took place between 7 August and 14 August 2012. § The findings from this audience have been illustrated alongside the findings from the sample of residents throughout the report. Copyright © 2012 Key Research. Confidential and proprietary.

Executive Summary Page 4 Perceptions of Tauranga Harbour § The visually appealing look of the harbour and harbour foreshore and the Monitoring and study of the harbour’s water and natural ecosystems were aspects that respondents rated relatively high in terms of both importance and satisfaction. § Management of the Development of commercial use of the harbour for Port and cruise ship activity was the aspect with the largest proportion of respondents who were satisfied (56% of respondents were Very satisfied or Satisfied). § The following aspects are prioritised as requiring a focus for improvement as they were perceived by respondents to be deteriorating and were underperforming relative to the level of importance placed upon them by respondents. ü The water quality in the harbour (24% of respondents perceived as deteriorating); ü Minimising contamination of the harbour from discharges, such as stormwater and sewage (20% of respondents perceived as deteriorating); ü Minimising sedimentation entering the harbour (22% of respondents perceived as deteriorating); ü Minimising the effects of industrial, orcharding and farming activities on the harbour (18% of respondents perceived as deteriorating). § The most frequently stated reasons for those who perceived that The water quality of Tauranga Harbour was deteriorating were Pollution, runoff and effluent (45%) and Sea lettuce and mangroves (25%). The grounding of the MV Rena was perceived by 21% of these respondents to have decreased The water quality of Tauranga Harbour. § Nearly one half of respondents (49%) stated that the most important aspect in the management of the harbour was Keeping it clean/pollution free. § Over four in ten respondents (43%) stated ways in which their experience of the harbour could be enhanced. Residents were most likely to state that Getting rid of the sea lettuce would enhance their experience of the harbour (35%), while Recreational Users were most likely to state If it was cleaner (24%) this would enhance their experience of the harbour. § Almost three in ten respondents (28%) stated that there were activities in or around the Tauranga Harbour which they disapproved of. Respondents were most likely to disapprove of Jet skis, jet boats or water skiers (26%) and Commercial fishing (14%). § In addition to General Pollution (36%), the greatest areas of concern for the harbour were Sea lettuce (34%), Water quality (26%), Sedimentation and silt (22%) and Mangroves (21%). Copyright © 2012 Key Research. Confidential and proprietary.

Executive Summary Page 5 Actions for the management of Tauranga Harbour § The most desired actions for ongoing management of Tauranga Harbour were: ü Sustainability of the natural ecosystem, including management of the water quality, cleanliness, natural habitats, plants, wildlife, fish and shellfish; ü Management of sea lettuce, mangroves, black swans and silt; ü Management of discharge into the harbour, including management of sewage, effluent, farm runoff and pollution. § The Bay of Plenty Regional Council was the agency that the greatest proportion of respondents (32%) expected should take the lead in managing these actions. § Almost three in ten Tauranga City respondents (28%) stated that the Bay of Plenty Regional Council should take the lead in managing these actions. However, one quarter of Tauranga City respondents (25%) stated that the Tauranga City Council should take the lead in managing these actions. Communications preferences § Over one third of respondents (34%) stated that They didn’t have enough information to make decisions and would like access to more information about the state of the harbour. While a similar proportion (35%) stated that They didn’t have enough information to make decisions and would like access to more information about what the Bay of Plenty Regional Council is doing to improve the harbour. § Respondents from Western Bay of Plenty District were more likely than those from Tauranga City to require access to more information about the state of the harbour and actions the Bay of Plenty Regional Council is taking to improve the harbour. § The two most frequently stated specific types of information that respondents would like to access were information on the Health of the harbour, including water quality, cleanliness, pollution, mangrove and sea lettuce management, sewage and farm runoff, and on the Monitoring and management that is in place and results of monitoring. § Respondents would most like to receive information via Local Newspapers (62%), followed by Newsletters, (such as Coast Care and Council Catchup) (46%), the Regional Council’s website (44%), Brochures and publications (42%) and the Regional Council’s Backyard publication (41%). Copyright © 2012 Key Research. Confidential and proprietary.

Recommendations (I) Communications Strategy Residents Messaging Page 6 Medium n=563 Angles Priorities To enhance experience 1. 2. 3. 4. 5. Disapproval 1. Jet skis, jet boats and water skiers 2. Commercial fishing and fish farms Most important Dealing with sea lettuce Improving facilities Keeping the harbour clean and pollution free Access to the harbour for recreational use Improved water quality 1. Keeping the harbour clean and pollution free 2. Access to the harbour for all and recreational use Biggest issues 1. 2. 3. 4. 5. Most desired actions 1. Sustainability of natural ecosystems 2. Better management of sea lettuce, mangroves, black swans and silt 3. Management of discharges into the harbour Types of information 1. The health of the harbour 2. Monitoring and management that is in place and the results of monitoring Pollution to the harbour Sea lettuce Water quality Sedimentation and silt Mangroves 18 – 39 years 40 – 64 years 64 + years A. Local newspapers B. Regional Council website B. Regional Council newsletters, such as Coast Care and Council Catchup C. Regional Council website C. Brochures and other publications C. Regional Council newsletters, such as Coast Care and Council Catchup D. Brochures and other publications E. Backyard publication F. Email G. Field days or working bees H. Social Media Copyright © 2012 Key Research. Confidential and proprietary. D. Backyard publication

Recommendations (II) Recreational Users Forum Page 7 Communications Strategy Messaging Medium n=44 Angles Priorities To enhance experience 1. If it was cleaner 2. Better control of the mangroves 3. Improve facilities Disapproval 1. Jet skis, jet boats and water skiers Most important 1. Access to the harbour for all and recreational use 2. Keeping the harbour clean and pollution free 3. Water quality / kept healthy for the sea life and wildlife Biggest issues 1. Water quality 2. Sedimentation and silt Most desired actions 1. Sustainability of natural ecosystems Types of information 1. Everything Copyright © 2012 Key Research. Confidential and proprietary. Most preferred communication channels A. Regional Council website B. Backyard publication C. Local newspapers D. Field days and working bees E. Brochures and other publications F. Regional Council newsletters, such as Coast Care, Regional Policy Statement (RPS), On-Site Effluent Treatment (OSET) Regional Plan, schools and Council Catchup G. Face-to-face meetings with Council staff H. Public meetings I. Email

Q 13 In order of Importance Mean Rating (-2 to +2) Perceived state of the Harbour Worse Water quality in the harbour. Contamination of the harbour from discharges, such as stormwater and sewage. Dashboard Q 11 & Q 15 Importance vs. Satisfaction Better Negative -0, 06 -3, 3 -0, 03 Native plants, fish and animals in and around the harbour. Page 8 Positive Water quality in the harbour. Minimising contamination of the harbour from discharges, such as stormwater and sewage. -3, 6 0, 14 Sustaining native plants, fish and animals in and around the harbour. -2, 6 Monitoring and study of the harbour’s water and natural ecosystems. Mean Rating (Max 10) 0, 60 Monitoring and study of the harbour’s water and natural ecosystems. -2, 2 Minimising sedimentation entering the harbour. -0, 08 -3, 1 Minimising sedimentation entering the harbour. The effects of industrial, orcharding and farming activities on the harbour. -0, 09 -3, 1 Minimising the effects of industrial, orcharding and farming activities on the harbour. The visually appealing look of the harbour and harbour foreshore. Conflict from other harbour users. Natural ecosystems, landscapes and seascapes of the harbour. 0, 45 0, 07 Using the harbour without conflict from other users. -1, 6 0, 25 Commercial use of the harbour for Port and cruise ship activity. Sustaining traditional cultural practices and knowledge in and around the harbour. The visually appealing look of the harbour and harbour foreshore. -1, 8 0, 60 0, 22 Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. -1, 7 -0, 6 -0, 9 Commercial use of the harbour for Port and cruise ship activity. Sustaining traditional cultural practices and knowledge in and around the harbour. The most significant gap between Importance and Performance was for Minimising contamination of the harbour from discharges, such as stormwater and sewage (-3. 6) and Water quality in the harbour (-3. 3). These were also rated as the two most important aspects of the © 2012 Key Research. was Confidential proprietary. Tauranga Harbour, and the. Copyright overall perception thatand both of these aspects were deteriorating.

Priority Areas for Focus Q 13, Q 11 & Q 15 Page 9 7, 5 Strength Maintenance 7 Satisfaction Mean Rating (Max 10) 10 6 8 6, 5 7 7, 5 8 9 11 4 6, 5 3 8, 5 6 5, 5 Need for improvement 9 9, 5 10 1 7 2 5 Focus for Improvement 5 Importance Mean Rating (Max 10) Perception Better 1. 2. 3. 4. Water quality in the harbour Minimising contamination of the harbour from discharges, such as stormwater and sewage Sustaining native plants, fish and animals in and around the harbour Monitoring and study of the harbour’s water and natural ecosystems 5. 6. 7. 8. Perception Worse Minimising sedimentation entering the harbour The visually appealing look of the harbour and harbour foreshore Minimising the effects of industrial, orcharding and farming activities on the harbour Using the harbour without conflict from other Copyright users © 2012 Key Research. Confidential and proprietary. 9. 10. 11. Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour Commercial use of the harbour for Port and cruise ship activity Sustaining traditional cultural practices and knowledge in and around the harbour

Usage Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Usage Q 4 = small base size Page 11 % of respondents Over the past year how often have you visited, used, or had any interaction with the Tauranga Harbour? Daily Every couple of days Weekly 14% 12% 6% 5% Fortnightly Around once a month 16% Once or twice a year Never 15% 16% Other • More often in summer. (4) • When I fish. • While driving past. 30% 16% 14% 27% 16% 17% 5% 1% Total Sample 6% 1% Residents n=607 n=563 11% 23% 5% 2% Recreational Users n=44 Over one quarter of Residents (27%) use, visit or have some kind of interaction with the harbour Around once a month. Recreational Users were more than twice as likely as Residents to use, visit or have some kind of interaction with the harbour on a Daily basis (30% compared with Copyright © 2012 Key Research. Confidential and proprietary. 12% for Residents).

Usage Q 4 = small base size Page 12 % of respondents Over the past year how often have you visited, used, or had any interaction with the Tauranga Harbour? Residents Daily Every couple of days Weekly Fortnightly Area 12% 13% 5% 6% 15% 16% 19% 11% 3% 12% 27% Don't know 10% 5% 3% 15% 19% 13% 7% 17% 22% 14% 5% 8% 6% 15% 19% 17% 12% 16% 9% 12% 28% 27% 29% 21% 27% 22% Never Other 9% 20% Around once a month Once or twice a year 18% 5% 18% Urban / Rural Age 17% 6% 1% Residents n=563 15% 18% 13% 9% 2% 2% 4% Tauranga City Council WBOP DC Outside WBOP n=309 n=232 n=22 16% 17% 22% 14% 3% 1% 7% 1% 5% 7% 3% 18 -39 40 -64 65+ Urban Rural n=197 n=242 n=124 17% n=376 n=186 Over two out of ten Residents (22%) in the 65+ year old age group have visited, used or had an interaction with the Tauranga Harbour Daily in © 2012 Key Research. Confidential proprietary. the past year. This is significantly more Copyright than Residents in the 18 -39 andyear old (9%) and 40 -64 year old (10%) age groups.

Usage Q 5 = small base size Page 13 % of respondents Multiple responses allowed What is your main use or interaction with Tauranga Harbour? Walking 32% Passive enjoyment / enjoying the view 32% 31% Fishing off a boat Recreational on harbour edges / reserves 16% Swimming 16% 18% 17% Boating (Motorised) Fishing off the land 9% 9% 7% Kayaking / paddle boarding / waka ama / row boating 3% 3% Collecting shellfish / diving 3% 3% 2% 3% 3% Sailing Water skiing / biscuit riding / wakeboarding Work related 2% 1% Jet skiing 2% 1% Driving over / past Other Total Sample n=576 1% 1% 25% 26% 50% 52% 36% 35% 43% 36% 23% 24% 30% 13% 23% 9% 5% 9% Residents n=532 Recreational Users n=44 Over one half of the Residents interviewed (52%) enjoy the harbour while Walking, and over one third (35%) stated that their main interaction Copyright © 2012 Key. Passive Research. Confidential and proprietary. with the harbour was enjoyment/enjoying the view.

Usage Q 5 = small base size Page 14 % of respondents Multiple responses allowed What is your main use or interaction with Tauranga Harbour? Area Residents Tauranga WBOP DC City Council Age Urban / Rural Outside WBOP 18 -39 40 -64 65+ Urban Rural Walking 52% 57% 45% 48% 51% 61% 57% 42% Passive enjoyment / enjoying the view 35% 34% 35% 60% 31% 30% 53% 36% 34% Fishing off a boat 31% 27% 33% 36% 33% 21% 28% 38% Recreational on harbour edges/reserves 26% 31% 18% 27% 21% 27% 24% Swimming 23% 23% 34% 20% 11% 25% 21% Boating (Motorised) 17% 12% 23% 14% 17% 20% 9% 15% 20% Fishing off the land/beach 13% 15% 11% 14% 21% 10% 9% 15% 11% Kayaking/paddle boarding/waka ama/row boating 7% 8% 6% 14% 9% 8% 3% 8% 6% Water skiing/biscuit riding/wakeboarding 3% 4% 2% 14% 6% 3% 0% 4% 2% Sailing 3% 2% 3% 14% 2% 4% 3% 3% 4% Collecting shellfish / diving 3% 3% 3% 4% 5% 2% 2% 2% 4% Jet skiing 1% 1% 1% 10% 2% 1% 0% 1% 2% Work related 1% 1% 2% 0% 0% 2% 2% 1% 1% Driving over / past 1% 1% 0% 0% 0% 1% 1% 1% 0% n=532 n=302 n=211 n=20 n=191 n=226 n=115 n=357 n=174 Almost six out of ten Residents from the Tauranga City Council area (57%) use the harbour for Walking compared to less than half of the Residents in WBOP DC (45%) or Outside WBOP (45%). Residents from Outside WBOP were significantly more likely to use the harbour Copyright than © 2012 Key Research. Confidential and proprietary. for Passive enjoyment/enjoying the view (60%) Tauranga City Council Residents (35%) or WBOP DC Residents (35%).

Usage Q 6 = small base size Page 15 % of respondents Is there anything that would enhance your experience with the Tauranga Harbour? Yes 43% 42% 57% No 54% 55% 41% Don’t know 3% 3% 2% Total Sample Residents Recreational Users n=607 n=563 n=44 Over four out of ten Residents (42%) and almost six out of ten Recreational Users (57%) stated ways in which their experience of the harbour Copyright © 2012 Key Research. and proprietary. could be. Confidential enhanced.

Usage Q 6 = small base size Page 16 % of respondents Is there anything that would enhance your experience with the Tauranga Harbour? Residents Area Age 24% Yes 42% 41% No 55% 56% Don’t know 3% 3% 5% Residents Tauranga City Council WBOP DC n=563 n=309 31% 44% 50% 76% 43% 41% 43% 52% 55% 54% 65% 51% n=232 Urban / Rural 47% Outside WBOP n=22 4% 3% 5% 4% 3% 18 -39 40 -64 65+ Urban Rural n=242 n=124 n=376 n=186 n=197 Residents in the Tauranga City Council (41%) and WBOP DC (44%) areas were more likely to state that there was something that could be done to enhance their experience of the harbour than Outside WBOP Residents in the 18 -39 year old age group were least likely to state that there was something that could be done to enhance their experience (31%) andand Residents Copyrightof © the 2012 harbour Key Research. Confidential proprietary. in the 40 -64 year old age group were most likely (50%) to

Usage Q 7 = small base size Page 17 % of respondents What would enhance your experience with the Tauranga Harbour? 33% 12% . . . 9% 8% . . . 11% 24% 10% 20% 9% 9% 6% 5% 4% . . . 25% 26% 20% 10% 35% 12% 6% 16% 3% 4% 3% 3% . . . 12% 11% Total Sample n=261 20% Residents n=236 Recreational Users n=25 * Including boat ramps, toilets, picnic areas, walkways, cycleways, and playgrounds. ** Including less pollution, more planting, erosion control and black swan eradication Residents were most likely to state that Getting rid of the sea lettuce would enhance their experience of the harbour (35% compared with 12% for © 2012 Key Research. Confidential proprietary. Recreational Users), while Recreational Users Copyright were most likely to state If itandwas cleaner (24% compared with 10% for Residents) would

Usage Q 7 = small base size Page 18 % of respondents What would enhance your experience with the Tauranga Harbour? Area Residents Tauranga WBOP DC City Council Age Urban / Rural Outside WBOP 18 -39 40 -64 65+ Urban Rural Get rid of the sea lettuce 35% 36% 35% 0% 37% 34% 33% 38% Improve facilities* 26% 30% 21% 27% 43% 22% 16% 30% 18% If it was cleaner 10% 9% 14% 10% 9% 11% 9% 10% Environmental management** 9% 6% 12% 18% 0% 12% 7% 13% Better control of the mangroves 9% 6% 13% 0% 0% 11% 14% 8% 10% Improved access 5% 2% 8% 14% 0% 8% 4% 5% 6% Dredging the harbour 4% 3% 5% 13% 3% 5% 5% 4% 5% Better lanes/markings 4% 5% 1% 13% 7% 3% 1% 4% 4% More fish, no commercial fishing in the harbour 3% 1% 5% 0% 0% 4% 3% 1% 6% Other 11% 14% 8% 13% 11% 10% 13% 8% n=236 n=127 n=103 n=5 n=62 n=121 n=53 n=155 n=80 * Including boat ramps, toilets, picnic areas, walkways, cycleways, and playgrounds. ** Including less pollution, more planting, erosion control and black swan eradication Residents in the 18 -39 year old age group were most likely to state that Improved facilities would enhance their experience with the Tauranga Copyright © 2012 Key Research. Confidential and proprietary. Harbour (43%), likewise Urban Residents were also significantly more likely than Rural Residents to state this.

Usage Q 8 = small base size Page 19 % of respondents Are there any activities in or around the Tauranga Harbour which you disapprove of? Yes 28% 27% 48% No 71% 72% 52% Don’t know 1% Total Sample n=607 1% Residents n=563 Recreational Users n=44 Just over one quarter of Residents (27%) and almost one half of Recreational Users (48%) stated that there were activities in or around the Copyright © 2012 Key Research. Confidential proprietary. Tauranga Harbour which theyanddisapproved of.

Usage Q 8 = small base size Page 20 % of respondents Are there any activities in or around the Tauranga Harbour which you disapprove of? Residents Area Yes 27% 25% No 72% 75% Don’t know 1% Residents n=563 Age 20% 19% 30% 68% 80% n=309 WBOP DC n=232 Outside WBOP n=22 31% 68% 67% 1% 40 -64 2% n=242 81% 2% Tauranga City Council Urban / Rural 18 -39 n=197 24% 33% 75% 66% 65+ 1% Urban 1% Rural n=124 n=376 n=186 Residents from WBOP DC were most likely to state that there were activities in or around the Tauranga Harbour which they disapproved of Copyright © 2012 Research. Confidential and proprietary. (30%), while Residents in the 18 -39 year old. Keyage group (19%) Urban Residents were least likely (24%).

Usage Q 9 = small base size Page 21 % of respondents What activities in or around the Tauranga Harbour do you disapprove of? . . . 24% . . . 10% 10% 9% 10% . . . 6% 5% . . . 4% . . . 3% 3% 2% 1% 43% 14% 14% 7% 6% 6% 6% 14% 4% 4% 5% . . . 26% 5% 5% 11% Total Sample n=171 14% Residents n=150 Recreational Users n=21 Copyright(43%) © 2012 Keywere Research. Confidential andto proprietary. Residents (24%) and particularly Recreational Users most likely state that they disapprove of Jet skis/jet boats/skiers.

Usage Q 9 = small base size Page 22 % of respondents What activities in or around the Tauranga Harbour do you disapprove of? Area Residents Tauranga WBOP DC City Council Age Urban / Rural Outside WBOP 18 -39 40 -64 65+ Urban Rural Jet skis / jet boats / skiers 24% 24% 0% 16% 30% 18% 24% 23% Comercial fishing / The fish farm 14% 12% 15% 34% 11% 15% 14% 17% 10% The rubbish / Sewage / Pollution from Rena 10% 11% 0% 17% 9% 7% 10% Effluent / farm runoff / Industrial discharge 10% 9% 11% 16% 11% 9% 11% 5% 17% Dredging of the harbour 7% 9% 4% 17% 11% 6% 5% 9% 4% Inconsiderate / dangerous boaties 6% 6% 6% 0% 11% 4% 4% 6% 6% Lack of management of mangroves / sea lettuce / swans 5% 4% 6% 0% 0% 5% 10% 4% 7% Land development near the harbour 4% 2% 8% 0% 0% 5% 8% 3% 7% Over use / over collection of shellfish 4% 4% 3% 32% 6% 5% 2% 4% 5% Culling of the swans 3% 1% 5% 17% 0% 4% 5% 3% 4% Lack of horse / dog control by owners 3% 4% 2% 0% 5% 1% 5% 2% 4% The port expansion / activity 1% 2% 1% 0% 0% 3% 0% Other 11% 14% 7% 0% 11% 6% 19% 14% 5% n=150 n=77 n=69 n=4 n=37 n=75 n=38 n=89 n=60 The 40 -64 year old age group was most likely to state that they disapprove of Jet skis/jet boats/skiers, while the 18 -39 year old age group was most likely to state that they disapprove of The rubbish/Sewage/Pollution from the Rena. Rural Residents were significantly more likely to Copyrightrunoff/Industrial © 2012 Key Research. Confidential and proprietary. state that they disapprove of Effluent/farm discharge (17% compared with 5% for Urban Residents).

Importance Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Importance Q 10 = small base size Page 24 % of respondents What is the most important thing to you about the harbour? K. . . 49% 50% 34% 27% A. . . 36% 13% 11% B. . . W. . . 10% 12% 30% 5% 5% U. . . 5% 5% G. . . O. . . 2% I. . . 2% 2% 7% 4% 4% Total Sample n=607 Residents n=563 Recreational Users n=44 One half of Residents stated that the most important thing about the harbour was Keeping it clean/pollution free, while over one third of Copyright © 2012 Key Research. Confidential proprietary. Recreational Users (36%) stated that the most important thing about the and harbour was Access to the harbour for all/Recreational use.

Importance Q 10 = small base size Page 25 % of respondents What is the most important thing to you about the harbour? Area Age Residents Tauranga Outside City WBOP DC WBOP Council Urban / Rural 18 -39 40 -64 65+ Urban Rural Keeping it clean / pollution free 50% 49% 67% 55% 49% 42% 49% 52% Access to the harbour for all / Recreational use 27% 26% 28% 18% 31% 26% 22% 27% Being visually pleasing / Keeping the natural state 13% 14% 12% 10% 7% 15% 17% 15% 8% Water quality / Kept healthy for the sea life and wildlife 10% 9% 13% 3% 10% 13% 6% 9% 12% Using it for economic reasons / Keeping the Port going / cruise ships coming 5% 6% 4% 13% 4% 4% 9% 7% 3% Getting rid of the sea lettuce / mangroves 5% 3% 7% 0% 0% 6% 10% 4% 6% Other 4% 4% 6% 0% 3% 4% 7% 4% 6% I don’t know 2% 3% 1% 0% 2% 2% 4% 3% 2% n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186 Just over two thirds of Residents Outside WBOP (67%) stated that the most important thing about the harbour was Keeping it clean/pollution free, while just under one third of Residents in the 18 -39 year old age range (31%) stated that the most important thing about the harbour was Copyrightto © 2012 Research. Confidential and proprietary. Access the. Key harbour for all/Recreational use.

Importance Q 11 n=607 Page 26 % of respondents How important, or unimportant are each of the following aspects to do with the Tauranga Harbour to you? Mean rating (Max 10) 83% Water quality in the harbour. Minimising contamination of the harbour from discharges, such as stormwater and sewage. 14% 79% Sustaining native plants, fish and animals in and around the harbour. 3% 9. 36 3% 2% 9. 28 5% 1% 8. 95 6% 1% 8. 78 16% 69% 24% The harbour’s water and natural ecosystems are frequently monitored and studied. 61% Minimising sedimentation entering the harbour. 61% 25% 9% 1% 3% 8. 69 Minimising the effects of industrial, orcharding and farming activities on the harbour. 62% 23% 12% 1% 8. 63 9% 1% 8. 57 2% 1% 3% 8. 26 18% 5% 2% 4% 7. 77 21% 5% 4% 1% 7. 44 5% 5% 7. 04 The harbour and harbour foreshore looks visually appealing. 55% Using the harbour without conflict from other users. Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. That commercial use of the harbour for Port and cruise ship activity can develop. That traditional cultural practices and knowledge are sustained in and around the harbour Very important (9 -10) Important (7 -8) Neither (5 -6) 31% 34% 48% 33% 39% 32% 35% 30% Not important (3 -4) 13% 34% 26% Not important at all (1 -2) 28% 6% Don't know Almost all respondents (97%) rated Water quality in the harbour as Important or Very important to them. Although still rated as Important or Very important by over half of the respondents (56%), That traditional cultural practices and knowledge are sustained in and around the harbour Copyright 2012 least Key Research. Confidentialaspect and proprietary. was©the important listed.

Q 11 = small base size Importance Page 27 Mean rating (Max 10) How important, or unimportant are each of the following aspects to do with the Tauranga harbour to you? Total Sample Residents Recreational Users Water quality in the harbour. 9. 36 9. 38 9. 07 Minimising contamination of the harbour from discharges, such as stormwater and sewage. 9. 28 9. 27 9. 33 Sustaining native plants, fish and animals in and around the harbour. 8. 95 8. 98 8. 55 The harbour’s water and natural ecosystems are frequently monitored and studied. 8. 78 8. 79 8. 64 Minimising sedimentation entering the harbour. 8. 69 8. 70 Minimising the effects of industrial, orcharding and farming activities on the harbour. 8. 63 8. 64 8. 47 The harbour and harbour foreshore looks visually appealing. 8. 57 8. 59 8. 36 Using the harbour without conflict from other users. 8. 26 8. 29 7. 90 Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. 7. 77 7. 67 That commercial use of the harbour for Port and cruise ship activity can develop. 7. 44 7. 51 6. 55 That traditional cultural practices and knowledge are sustained in and around the harbour 7. 04 7. 02 7. 28 n=607 n=563 n=44 Residents were most likely to rate Water quality in the harbour as Important or Very important to them, while Recreational Users were most likely Copyright © 2012 Key Research. Confidential and proprietary. to rate Minimising contamination of the harbour from discharges, such as stormwater and sewage as Important or Very important.

State of the Harbour Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Q 13 n=607 State of the Harbour Page 29 % of respondents How much better or worse has each of the following aspects become over the last few years? 16% Commercial use of the harbour for Port and cruise ship activity. Monitoring and study of the harbour’s water and natural ecosystems. 11% The visually appealing look of the harbour and harbour foreshore. 12% Natural ecosystems, landscapes and seascapes of the harbour. 7% Sustaining traditional cultural practices and knowledge in and around the harbour 6% Native plants, fish and animals in and around the harbour. 7% Conflict from other harbour users. Contamination of the harbour from discharges, such as stormwater and sewage. Water quality in the harbour. Minimising sedimentation entering the harbour. The effects of industrial, orcharding and farming activities on the harbour. A lot better (5) 32% 24% 31% 33% 14% 20% 12% 42% Better (4) 16% 42% 14% Worse (2) 18% 6% 19% 5% 6% 4% A lot worse (1) 3% 4% 26% 2% 0. 60 3%10% 4% 9% 14% 38% Neither (3) 2% 14% 54% 40% 3% 11% 6% 37% 15% 4% 14% 30% 9% 46% 3% 11% 8% 47% 4% 11% 6% 3%1% 40% 24% 4% 6% Mean rating (-2 to +2) 0. 45 0. 22 0. 14 20% 0. 07 21% -0. 03 16% 22% 26% -0. 06 -0. 08 -0. 09 Don't know Almost one half of the respondents (48%) stated that Commercial use of the harbour for Port and cruise ship activity was Better or A lot Better over the last few years. While only 14% of respondents stated that The effects of industrial, orcharding and farming activities on the harbour Copyright © 2012 Research. Confidential proprietary. was Better or A lot Better over the last. Keyfew years, andand 18% stated it was Worse or A lot worse.

Q 13 = small base size State of the Harbour Page 30 Mean Rating (-2 to +2) How much better or worse has each of the following aspects to do with the Tauranga Harbour become over the last few years? Total Sample Residents Recreational Users Commercial use of the harbour for Port and cruise ship activity. 0. 60 0. 63 0. 27 Monitoring and study of the harbour’s water and natural ecosystems. 0. 60 0. 56 0. 94 The visually appealing look of the harbour and harbour foreshore. 0. 45 0. 47 0. 24 Natural ecosystems, landscapes and seascapes of the harbour. 0. 25 0. 28 -0. 10 Sustaining traditional cultural practices and knowledge in and around the harbour 0. 22 0. 23 0. 06 Native plants, fish and animals in and around the harbour. 0. 14 0. 18 Conflict from other harbour users. 0. 07 0. 08 0. 05 Contamination of the harbour from discharges, such as stormwater and sewage. -0. 03 -0. 05 0. 13 Water quality in the harbour. -0. 06 -0. 07 0. 10 Minimising sedimentation entering the harbour. -0. 08 -0. 09 0. 02 The effects of industrial, orcharding and farming activities on the harbour. -0. 09 -0. 06 n=607 n=563 n=44 Residents were most likely to state that Commercial use of the harbour for Port and cruise ship activity had improved over the last few years, Copyright 2012 Key Research. Confidential while Recreational Users were most likely to state that©Monitoring and studyandofproprietary. the harbour’s water and natural ecosystems had improved.

Q 13 A % of respondents Multiple responses allowed Natural ecosystems, landscapes and seascapes of the harbour Reasons for stating that the Natural ecosystems, landscapes and seascapes of the harbour is getting worse Too much development / Increased population / Industrial impact 28% Sea lettuce / Mangroves / Seaweed 25% The Rena 17% Pollution / Run off / Effluent / Rubbish Erosion Other Total Sample n=71 14% Q 16 A Reasons for dissatisfaction with management of Natural ecosystems, landscapes and seascapes of the harbour Not enough is being done / Better monitoring / planning is needed 32% Too much development / Increased population / Industry impact 17% Sea lettuce / Mangroves Pollution / Run off / The Rena Other 8% Page 31 I don’t know 16% 11% 17% 13% Total Sample n=74 Too much development/Increased population/Industrial impact was the most frequently stated reason for the Natural ecosystems, landscapes and seascapes of the harbour deteriorating (28%), and Not enough is being done/Better monitoring/planning is needed was the most Copyright © 2012 Key Research. Confidential and proprietary. frequently reported reason for dissatisfaction with this aspect (32%).

Q 13 B % of respondents Multiple responses allowed Page 32 Water quality in the harbour Reasons for stating that the Water quality in the harbour is getting worse Pollution / Runoff / Effluent / Rubbish 45% Q 16 B Reasons for dissatisfaction with management of Water quality in the harbour Pollution / Runoff / Effluent 28% Sea lettuce / Mangroves / Seaweed 22% 25% Not enough is being done / Better monitoring / Planning is needed The Rena 17% 21% The Rena / Oil Too much development / Increased population / Industrial impact 16% Not enough is being done / It is getting worse Erosion Other Total Sample n=150 10% The water quality is bad – general comment 9% Too much development / Increased population / Industry impact 3% Other 3% 1% 3% 14% I don’t know 7% Total Sample n=121 Too much development/Increased population/Industrial impact wasstated the most frequently Harbour getting worse (28%), Pollution/Runoff/Effluent/Rubbish was the most frequently reason for thestated Waterreason qualityfor of the. Tauranga harbour deteriorating (45%), and 2012 Key Confidential and proprietary. and Not enough is being done/Better was monitoring/planning is. Research. needed wasreason the most reported reason for dissatisfaction (32%). Pollution/Runoff/Effluent the. Copyright most ©frequently reported forfrequently dissatisfaction with this aspect (28%).

Q 13 C % of respondents Multiple responses allowed Page 33 Conflict from other harbour users Reasons for stating that the Conflict from other harbour users is getting worse More people using it / Overcrowding 36% Q 16 C Reasons for dissatisfaction with management of Conflict from other harbour users People being irresponsible with jet skis / boats 28% Needs more controlling / rules / education People being irresponsible with jet skis / boats Oil / The Rena / Pollution Cultural issues People are being intolerant / disrespectful of others Other Total Sample 18% 26% Cultural issues 11% More people using it / Overcrowding 10% Oil / The Rena / Pollution 5% People are being intolerant / disrespectful of others 5% 9% 9% Other 15% I don’t know n=68 Total Sample 17% 10% n=57 More people using it/Overcrowding was the most frequently stated reason for the Conflict from other harbour users deteriorating (36%), and Copyright 2012 Key Research. Confidential and proprietary. reason for dissatisfaction with this aspect (28%). People being irresponsible with jet skis/boats was© the most frequently reported

Q 13 D % of respondents Multiple responses allowed Native plants, fish and animals in and around the harbour Q 16 D Reasons for dissatisfaction with management of Native plants, fish and animals in and around the harbour Reasons for stating that the Native plants, fish and animals in and around the harbour is getting worse There are less fish / wildlife / plants Page 34 33% Not enough is being done / Habitats are being destroyed 27% There are less fish / wildlife / plants Pollution / sedimentation / runoff 16% 23% Sea lettuce / Mangroves / Seaweed 19% Not enough is being done / Habitats are being destroyed 10% Pollution / sedimentation / runoff Too much development / Increased population / Industrial impact Total Sample n=113 Other 10% 12% Need more planting The Rena / Oil 13% Too much development / Increased population / Industrial impact 6% 9% 7% 6% Other I don’t know 12% 9% 6% Total Sample n=82 There are less fish/wildlife/plants was the most frequently stated reason for the Native plants, fish and animals in and around the harbour deteriorating (33%), and Not enough is being done/Habitats are being destroyed was the most frequently reported reason for dissatisfaction Copyright © 2012 Key Research. Confidential and proprietary. with this aspect (27%).

Q 13 E % of respondents Multiple responses allowed Minimising sedimentation entering the harbour Reasons for stating that Sedimentation entering the harbour is getting worse Not enough is being done / It is a problem 33% 25% Too much development / Increased population / Industrial impact 24% The weather / Heavy rain 11% Not enough is being done / Better monitoring / controls needed 38% 19% Pollution / Runoff / Silt / Oil from the Rena 11% The weather / Heavy rain 10% Too much development / Increased population / Industrial impact 10% Ships / boats disturbing it 2% 3% Other Total Sample n=132 Q 16 E Reasons for dissatisfaction with management of Minimising sedimentation entering the harbour It is a problem – general comment Pollution / Runoff / Silt / Oil from the Rena Page 35 13% I don’t know 9% 4% Total Sample n=129 Not enough is being done/It is a problem was the most frequently stated reason for the Sediment entering the harbour deteriorating (33%), and Not enough is being done/Better monitoring/ controls needed was the most frequently reported reason for dissatisfaction with this Copyright © 2012 Key Research. (38%). Confidential and proprietary. aspect

Q 13 F Contamination of the harbour from discharges, such as stormwater and sewage Page 36 % of respondents Multiple responses allowed Reasons for stating that Contamination of the harbour from discharges is getting worse Too much development / Increased population / Industrial impact 25% Pollution / Run off / Silt / Oil from the Rena 23% Other Total Sample n=126 *The pipes leak, it goes into the harbour Not enough is being done / There is a lack of management 31% The sewerage system / stormwater system is not good enough* 28% 16% 21% Too much development / Increased population / Industrial impact The sewerage system / stormwater system is not good enough* The weather / Heavy rain Reasons for dissatisfaction with management of Contamination of the harbour from discharges Pollution / Runoff / Silt / Oil from the Rena Not enough is being done / It is a problem Q 16 F 9% 15% The weather / Heavy rain 10% 3% Other I don't know 11% 9% 6% Total Sample n=135 Too much development/Increased population/Industrial impact was the most frequently stated reason for the Contamination of the harbour from discharges, such as stormwater and sewage deteriorating (25%), and Not enough is being done/There is a lack of management was the © 2012 Key Research. and proprietary. most frequently Copyright reported reason for Confidential dissatisfaction with this aspect (31%).

The effects of industrial, orcharding and farming activities on the harbour Q 13 G Page 37 % of respondents Multiple responses allowed Reasons for stating that The effects of industrial, orcharding and farming activities on the harbour is getting worse Pollution / Farm / orchard runoff / effluent / sprays / chemicals 53% Reasons for dissatisfaction with management of The effects of industrial, orcharding and farming activities Pollution / Farm / orchard runoff / effluent / sprays / chemicals 33% Not enough is being done / It is a problem More regulations / controls are need 23% 19% More regulations / controls are need Not enough is being done / It is a problem More sea lettuce / mangroves Too much development / Increased population / Industrial impact Total Sample n=118 Other Q 16 G 7% 21% More sea lettuce / mangroves / sedimentation Too much development / Increased population / Industrial impact 6% 4% 1% Other 5% I don't know 12% 15% 7% Total Sample n=108 Pollution/farm/orchard runoff/effluent/sprays/chemicals was the most frequently stated reason for the Effects of industrial orcharding and farming activities on the harbour deteriorating (53%), and Pollution/Farm/orchard runoff/effluent/sprays/chemicals was the most frequently reported Copyright 2012 Key Research. Confidential and proprietary. reason for© dissatisfaction with this aspect (33%).

Q 13 H Commercial use of the harbour for Port and cruise ship Reasons activity for dissatisfaction with management of Page 38 = small base size Q 16 H % of respondents Multiple responses allowed Reasons for stating that the Commercial use of the harbour for Port and cruise ship activity is getting worse More ships coming and going 48% Commercial use of the harbour for Port and cruise ship activity Good for the economy but not for the environment 24% More ships coming and going Good for the economy but not for the environment 23% 15% Lack of planning / consultation Ships are polluting the harbour 14% The Rena incident 12% Other 12% Total Sample n=50 14% 10% Other I don't know 19% 10% Total Sample n=46 More ships coming and going was the most frequently stated reason for the Commercial use of the harbour for Port and cruise ship activity deteriorating (48%), and Good for the economy but not for the environment was the most frequently reported reason for dissatisfaction with Copyright © 2012 Key Research. Confidential and proprietary. this aspect (24%).

Q 13 I = small base size Monitoring and study of the harbour’s water and natural ecosystems Page 39 Q 16 I % of respondents Multiple responses allowed Reasons for stating that Monitoring and study of the harbour’s water and natural ecosystems is getting worse More has to be done / I don’t think anything has been done 38% The sea lettuce / mangroves are still there I don’t know Total Sample n=24 More has to be done / I don’t think anything has been done The sea lettuce / mangroves are still there 17% Other Reasons for dissatisfaction with management of Monitoring and study of the harbour’s water and natural ecosystems Other 39% I don’t know 7% 57% 1% 24% 19% Total Sample n=52 More has to be done/I don’t think anything has been done was the most frequently stated reason for the Monitoring and study of the harbour’s water and natural ecosystems deteriorating (38%), and More has to be done/I don’t think anything has been done was the most frequently © 2012 Research. Confidentialwith and proprietary. reported. Copyright reason for. Keydissatisfaction this aspect (57%).

Q 13 J The visually appealing look of the harbour and harbour foreshore Reasons for dissatisfaction with management of The Page 40 Q 16 J % of respondents Multiple responses allowed Reasons for stating that The visually appealing look of the harbour and harbour foreshore is getting worse visually appealing look of the harbour and harbour foreshore Sea lettuce / mangroves 34% 48% The rubbish / pollution Residential and commercial growth 21% 17% Residential and commercial growth The rubbish / pollution 11% Greater management required / there is no management 5% 10% Some areas need more maintenance Other 1% 15% Other Total Sample n=64 11% It is OK now Some areas need more maintenance I don’t know 16% I don’t know 3% 5% 12% Total Sample n=59 Sea lettuce/mangroves was the most frequently stated reason for The visually appealing look of the harbour and harbour foreshore deteriorating Copyright © 2012 Key Research. Confidential and proprietary. (48%), and Sea lettuce/mangroves was the most frequently reported reason for dissatisfaction with this aspect (34%).

Q 13 K Sustaining traditional cultural practices and knowledge in and around the harbour Reasons for dissatisfaction with management of Page 41 = small base size % of respondents Multiple responses allowed Reasons for stating that Sustaining traditional cultural practises and knowledge in and around the harbour is getting worse Limited ability to gather kaimoana 22% No improvements / it is getting worse Sustaining traditional cultural practises and knowledge in and around the harbour Access for all / equal treatment 20% Council needs to promote more cultural awareness / Education about different cultures is needed 20% 17% I don’t like the consultation process / It holds up development The council doesn’t know enough about Maori practices / the Iwi 11% Council needs to promote more cultural awareness / Education about different cultures is needed I don’t like the consultation process / It holds up development 9% The council doesn’t know enough about Maori practices / local Iwi Limited ability to gather kaimoana 8% No improvements / it is getting worse 8% 6% 5% 24% Other 14% 7% I don’t know Total Sample n=35 11% I haven't heard or seen anything 10% Other I don’t know Q 16 K Total Sample 15% n=64 Limited ability to gather kaimoana was the most frequently stated reason for Sustaining traditional cultural practices and knowledge in and around the harbour deteriorating (22%), and Access for all/equal treatment was the most frequently reported reason for dissatisfaction with this Copyright © 2012 Key Research. aspect. Confidential (20%). and proprietary.

State of the Harbour Q 14 = small base size Page 42 % of respondents Do you think the overall state of the Tauranga Harbour over the last few years has become…? Mean (Max 5) A lot better (5) A little better (4) 3. 02 3. 03 6% 6% 23% 29% 23% 2. 85 2% 29% 23% 25% 34% Neither (3) 39% 27% A little worse (2) 24% 28% 34% 7% A lot worse (1) Don’t know 4% 4% 7% Total Sample Residents Recreational Users n=607 n=563 n=44 Almost three in ten Residents (29%) stated that the overall state of the Tauranga Harbour over the last few years had become A little better or A © 2012 Key Research. lot better, Copyright compared with one. Confidential quarterandofproprietary. Recreational Users.

State of the Harbour Q 14 = small base size Page 43 % of respondents Do you think the overall state of the Tauranga Harbour over the last few years has become…? Residents Mean rating (Max 5) Area 3. 03 3. 06 A lot better 6% 8% A little better 23% 22% 3. 01 Urban / Rural Age 2. 83 4% 13% 3. 11 2. 92 7% 4% 3. 15 3. 09 9% 8% 23% 22% 21% 26% 25% 2. 93 4% 24% 37% Neither 39% 41% 39% 37% 33% 38% 40% 42% 26% A little worse A lot worse Don’t know / Refused 24% 22% 26% 4% 4% 5% 2% 4% 3% Residents Tauranga City Council n=309 WBOP DC n=232 n=563 7% 27% 18% 23% 17% 29% 21% 5% 7% 4% 3% 5% 5% 40 -64 65+ Urban Rural n=242 n=124 n=376 n=186 3% 2% 5% 4% Outside WBOP 18 -39 n=22 n=197 Significantly fewer Residents from Outside WBOP perceived the state of the harbour to be improving (13% compared to 30% in other areas), although care must be taken when interpreting data from such a small sample size as these findings may not be representative of the wider Copyright © 2012 Key Research. Confidential and proprietary. audience.

Biggest Issues Q 24 = small base size Page 44 % of respondents What do you think are the current biggest issues for the harbour? – Top 11 36% 34% 34% Pollution (general) Sea lettuce Water quality 23% Sedimentation / Silt 20% 55% Mangroves The port (pollution, expansion) 21% Balancing economic growth and the environment 15% 14% 16% 13% 14% 7% 12% Dwindling fish stocks 11% 10% Dwindling shellfish stocks Total Sample n=607 41% 19% 20% 9% Sewage Discharges Stormwater pollution 55% 22% 21% 19% 16% 39% 26% 23% 20% Residents n=563 Recreational Users n=44 For Residents, the main areas of concern for the health/management of the harbour were Pollution (36%) and Sea lettuce (34%), however for Copyright © 2012 and Key Research. Confidential and proprietary. Recreational Users, Water Quality (55%) Sedimentation/Silt (55%) were the main areas of concern.

Biggest Issues Q 24 = small base size Page 45 % of respondents What do you think are the current biggest issues for the harbour? – Bottom 10 Total Sample Residents Recreational Users Black swans 7% 7% 11% Lack of facilities* 7% 7% 14% Rena 4% 4% 2% Sea grass decline 4% 4% 0% Recreation use conflicts 4% 3% 11% Dredging 3% 3% 2% Effluent/Farm runoff 2% 2% 2% Access for everyone 1% 1% 0% Overuse/Population growth 1% 1% 2% Erosion 1% 1% 0% Other 7% 6% 16% Don't know 9% 10% 2% n=607 n=563 n=44 *Including toilets, boat ramps, walkways, cycleways and parking. Recreational Users were significantly more likely to state Lack of facilities (14% compared to 7% for Residents) and Recreation use conflicts Copyright 2012 Key Research. Confidential proprietary. for the harbour. (11% compared to© 3% of Residents) asand a concern

Q 24 = small base size Biggest Issues Page 46 % of respondents The What do you think are the current biggest issues for the harbour? Residents Pollution (general) Sea lettuce Water quality The port (pollution, expansion) Sedimentation / Silt Balancing economic growth and the environment Mangroves Sewage Discharges Stormwater pollution Dwindling fish stocks Dwindling shellfish stocks Black swans Lack of facilities* Sea grass decline Rena Dredging Recreation use conflicts Effluent/Farm runoff Access for everyone Overuse/Population growth Erosion Other Don't know 36% 34% 23% 21% 20% 19% 14% 12% 10% 7% 7% 4% 4% 3% 3% 2% 1% 1% 1% 6% 10% n=563 Area Tauranga WBOP DC City Council 38% 35% 31% 40% 21% 27% 21% 20% 15% 27% 15% 26% 12% 29% 13% 16% 14% 15% 7% 17% 6% 14% 2% 12% 2% 13% 2% 6% 5% 4% 4% 3% 3% 4% 2% 3% 1% 2% 1% 1% 0% 1% 7% 7% 12% 5% n=309 n=232 Age Outside WBOP 29% 20% 23% 21% 20% 26% 16% 9% 12% 20% 16% 8% 16% 3% 0% 10% 3% 0% 0% 35% n=22 Urban / Rural 18 -39 40 -64 65+ Urban Rural 35% 21% 23% 27% 11% 18% 12% 14% 15% 11% 10% 3% 5% 3% 7% 2% 2% 1% 1% 1% 0% 3% 16% 39% 41% 24% 18% 25% 22% 23% 16% 15% 14% 11% 6% 9% 5% 4% 4% 5% 3% 2% 1% 2% 7% 6% 31% 42% 23% 16% 23% 18% 23% 11% 7% 6% 14% 4% 6% 1% 5% 2% 2% 1% 1% 0% 9% 8% 37% 33% 22% 20% 16% 19% 15% 12% 13% 8% 6% 5% 3% 3% 4% 3% 3% 2% 1% 1% 1% 7% 13% 35% 37% 22% 27% 22% 28% 19% 15% 19% 17% 11% 14% 7% 5% 4% 5% 2% 2% 2% 0% 5% 4% n=197 n=242 n=124 n=376 n=186 *Including toilets, boat ramps, walkways, cycleways and parking. Residents in Tauranga City Council were least likely to state that Sediment/Silt (15%) and Mangroves (12%) as one of the main areas of concern for the health/management of the harbour, whereas Residents in WBOP DC were most likely to state Sea lettuce (40%). Residents in the 18 © 2012 Key Research. and proprietary. -39 year old age range were the age group most. Copyright likely to state The. Confidential port (pollution, expansion) as one of the main area of concern (27%).

Satisfaction Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Satisfaction Q 15 n=607 Page 48 % of respondents How satisfied are you with the management of the following aspects? Mean rating (Max 10) That commercial use of the harbour for Port and cruise ship activity can develop. 15% 17% The harbour and harbour foreshore looks visually appealing. Using the harbour without conflict from other users. 11% Sustaining native plants, fish and animals in and around the harbour. 11% 8% Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. 7% Minimising contamination of the harbour from discharges, such as stormwater and sewage. 7% Minimising sedimentation entering the harbour. 5% Minimising the effects of industrial, orcharding and farming activities on the harbour. 4% Very satisfied (9 -10) Satisfied (7 -8) Neither (5 -6) 25% 32% 8% 33% 31% 37% Very dissatisfied (1 -2) 2% 16% 24% 13% 8% 14% 11% 4% 6% 7% 11% 6% 6. 88 6. 81 6. 64 6. 58 4% 14% 3% 36% 3%5% 29% 9% 28% Dissatisfied (3 -4) 4% 3% 32% 34% 21% 6% 29% 24% 6% 28% 22% 5% 2% 10% 27% 35% 9% Water quality in the harbour. 27% 42% 13% The harbour’s water and natural ecosystems are frequently monitored and studied. That traditional cultural practices and knowledge are sustained in and around the harbour. 41% 6. 34 6. 14 5% 10% 6. 07 17% 6. 05 18% 5. 70 22% 5. 64 21% 5. 55 Don't know Satisfaction was highest with That commercial use of the harbour for Port and cruise ship activity can develop and The harbour and harbour Copyright © 2012 Key Research. Confidentialof andindustrial, proprietary. foreshore looks visually appealing and lowest with Minimising the effects orcharding and farming activities on the harbour.

Q 15 = small base size Satisfaction Page 49 Mean Rating (Max 10) How satisfied are you with the management of the following aspects to do with the Tauranga Harbour? Total Sample Residents Recreational Users That commercial use of the harbour for Port and cruise ship activity can develop. 6. 88 6. 95 5. 83 The harbour and harbour foreshore looks visually appealing. 6. 81 6. 88 5. 95 Using the harbour without conflict from other users. 6. 64 6. 73 5. 47 The harbour’s water and natural ecosystems are frequently monitored and studied. 6. 58 6. 63 6. 00 Sustaining native plants, fish and animals in and around the harbour. 6. 34 6. 40 5. 44 That traditional cultural practices and knowledge are sustained in and around the harbour. 6. 14 6. 23 4. 84 Water quality in the harbour. 6. 07 6. 12 5. 46 6. 05 6. 11 5. 30 5. 76 4. 92 Minimising sedimentation entering the harbour. 5. 64 5. 68 5. 14 Minimising the effects of industrial, orcharding and farming activities on the harbour. 5. 55 5. 57 5. 19 n=607 n=563 n=44 Minimising modifications to the natural ecosystems, landscapes and seascapes of the harbour. Minimising contamination of the harbour from discharges, such as stormwater and sewage. For Residents, satisfaction was highest with That commercial use of the harbour for Port and cruise ship activity can develop, while for Copyright © 2012 Key Research. water Confidential and natural proprietary. ecosystems are frequently monitored and studied. Recreational Users, satisfaction was highest with The harbour’s and

Satisfaction Q 17 = small base size Page 50 % of respondents How satisfied are you with the management of the Tauranga Harbour overall? Mean (Max 10) Very satisfied (9 -10) 6. 73 6. 78 8% 9% 6. 07 2% 41% Satisfied (7 -8) 60% 52% 43% 61% 36% Neither (5 -6) 28% 9% Dissatisfied (3 -4) Very dissatisfied (1 -2) Don't know 6% 2% 4% Total Sample n=607 8% 6% 2% 3% Residents n=563 8% 5% 14% 7% Recreational Users n=44 Just over six out of ten Residents (61%) were Satisfied or Very satisfied with the management of the Tauranga Harbour overall, compared with 43% of Recreational Users. A larger proportion of Recreational Users were Dissatisfied or Very dissatisfied with the management of the Copyright © 2012 Key Research. Confidential andwith proprietary. Tauranga Harbour overall (14% compared only 8% of Residents).

Satisfaction Q 17 = small base size Page 51 % of respondents How satisfied are you with the management of the Tauranga Harbour overall? Residents Mean rating (Max 10) Very satisfied (9 -10) Area 6. 78 6. 77 6. 75 9% 9% 7% Urban / Rural Age 7. 21 6. 90 6. 61 7% 7% 6. 93 6. 80 6. 75 9% 8% 46% 52% 53% 28% 27% 14% 26% Satisfied (7 -8) 52% 47% 54% 31% Neither (5 -6) 28% 26% 62% 33% 36% 21% Dissatisfied (3 -4) Very dissatisfied (1 -2) Don't know 6% 2% 3% 7% 1% 5% 3% 3% 4% 3% 2% 8% 1% 4% 5% 1% 6% 7% 1% 3% 5% 2% 5% Residents Tauranga City Council WBOP DC Outside WBOP 18 -39 40 -64 65+ Urban Rural n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186 Satisfaction with the Tauranga Harbour overall was highest with the 18 -39 year old age group (69% Satisfied or Very satisfied) and lowest with Copyright © 2012 Keygroup Research. (54% Confidential and proprietary. the 40 -64 year old age Satisfied or Very satisfied).

Management Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Action Q 18 = small base size Page 53 % of respondents What would be your most desired action for the ongoing management of Tauranga Harbour? 23% 22% Sustainability of the natural eco system* Better management of sea lettuce / Mangroves / Black swans / Silt Management of discharge into the harbour** 7% 7% 7% 6% 7% Continue as you are / Monitor the Harbour Educate all users / Encourage use / Communication Improved policing / monitoring of users*** Commercial expansion**** Co management with iwi / others Have a good management plan Improved facilities***** The dredging Improved access for all The balance between commercial and environmental wants and needs No commercial fishing in the harbour Beautification of the Strand / Aesthetically pleasing Other 3% 3% 3% 2% 2% 2% 1% 32% 5% 5% 5% 4% 4% 5% 7% 5% 4% 5% 11% Don't know Total Sample n=607 11% 10% 11% 13% Residents n=563 14% Recreational Users n=44 *Including the water quality, cleanliness, natural habitat, plants, wildlife, fish and shellfish. **Including sewage, effluent, farm runoff and pollution. ***Including boats, jet skis, shipping, rules and regulations and safety. ****Including the Port, Mussel farm, fish farm, tourist boats and land development. *****Including boat ramps, walkways, picnic areas and loading docks. Almost two thirds of Recreational Users (32%) stated Sustainability of the natural eco system as their most desired action for ongoing Copyright 2012 Key Research. Confidentialas anddid proprietary. management of©Tauranga Harbour, 22% of Residents.

Action Q 18 = small base size Page 54 % of respondents What would be your most desired action for the ongoing management of Tauranga Harbour? Area Age Residents Tauranga Outside WBOP DC City WBOP Council Urban / Rural 18 -39 40 -64 65+ Urban Rural Sustainability of the natural eco system * 22% 23% 20% 19% 17% 26% 22% 21% Better management of sea lettuce / Mangroves / Black swans / Silt 13% 11% 16% 20% 14% 12% 16% 13% 14% Management of discharge into the harbour** 10% 8% 12% 10% 8% 10% 13% 10% Continue as you are / Monitor the Harbour 7% 7% 7% 9% 4% 7% 11% 8% 5% Educate all users / Encourage use / Communication 7% 7% 7% 0% 9% 6% 5% 6% 8% Improved policing/monitoring of users *** 5% 6% 4% 17% 8% 3% 5% 5% 7% Commercial expansion**** 5% 7% 2% 3% 5% 4% 5% 7% 0% Co management with iwi / others 4% 5% 4% 7% 2% 6% 4% 5% 3% Have a good management plan 3% 3% 3% 0% 3% 4% 2% 3% 2% Improved access for all 3% 2% 4% 0% 3% 2% 3% The dredging 3% 3% 2% 4% Improved facilities***** 2% 2% 3% 0% 1% 4% 1% 2% 3% The balance between commercial and environmental wants and needs 2% 3% 1% 3% 2% 3% 1% No commercial fishing in the harbour 2% 1% 3% 0% 1% 3% 3% 2% 3% Beautification of the Strand / Aesthetically pleasing 1% 2% 0% 0% 3% 1% 1% 2% 1% Other 5% 4% 6% 10% 8% 3% 2% 4% 7% Don't know 11% 12% 11% 3% 11% 12% 9% 11% n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186 *Including the water quality, cleanliness, natural habitat, plants, wildlife, fish and shellfish. **Including sewage, effluent, farm runoff and pollution. ***Including boats, jet skis, shipping, rules and regulations and safety. ****Including the Port, Mussel farm, fish farm, tourist boats and land development. *****Including boat ramps, walkways, picnic areas and loading docks. Sustainability of the natural eco system was the most desirable action for the ongoing management of Tauranga Harbour for Residents in Tauranga City Council area (23%) and WBOP DC (20%), while the most desirable action for the ongoing management of Tauranga Harbour Copyright © 2012 Key Research. Confidential and proprietary. for Residents Outside WBOP was Better management of sea lettuce/Mangroves/Black swans/Silt (20%).

Management Q 19 = small base size Page 55 % of respondents Which agency should take the lead in managing this action? Bay of Plenty Regional Council Tauranga City Council Port of Tauranga 32% 30% 15% 16% 5% 2% 5% 6% 6% 6% 4% 4% 2% 2% 1% 1% 7% 3% 6% 3% 4% 2% 2% 1% 1% 6% 3% 18% 16% Total Sample Residents Recreational Users 32% Department of Conservation Western Bay of Plenty District Council A combination of them all All of the Councils BOPRC with another organisation An independent body Ministry of Fisheries Other None of the Above 16% 5% 9% 14% Don't Know n=607 n=563 n=44 Almost one third of Residents (32%) stated that the Bay of Plenty Regional Council should take the lead in managing this action. Similarly, three out of ten Recreational Users (30%) stated that the Bay of Plenty Regional Council should take the lead in managing this action. However a significantly larger proportion of Recreational Users stated that the Western Bay of Plenty District Council should lead in managing this Copyright © 2012 Key Research. Confidential and proprietary. action (16% compared to 3% of Residents).

Management Q 19 = small base size Page 56 % of respondents Which agency should take the lead in managing this action? Residents Area Bay of Plenty Regional Council Tauranga City Council Port of Tauranga Age 17% 32% 28% 39% 3% Department of Conservation 13% A combination of them all 3% 3% Western Bay of Plenty District Council BOPRC with another organisation All of the Councils An independent body Ministry of Fisheries Other 16% 6% 5% 5% 5% 6% 4% 3% 2% 2% 1% 1% 6% 3% 8% 7% 6% 1% 1% 1% 6% 2% 7% 18% 21% None of the above Don't Know 25% 4% 3% 1% 1% 7% 21% 9% 3% 45% n=563 Tauranga City Council 25% 4% 7% 2% 3% 6% 4% 27% 16% n=309 WBOP DC n=232 28% 26% 42% 12% 10% 12% 5% 5% 5% 4% 2% 2% 2% 1% 7% 3% 4% 6% 4% 1% 4% 2% 1% 5% 3% 12% 3% Residents Urban / Rural 18% Outside WBOP 18 -39 40 -64 65+ n=22 n=197 n=242 n=124 21% 6% 7% 5% 5% 3% 1% 2% 1% 1% 1% 6% 4% 8% 22% 5% 8% 2% 2% 1% 1% 6% 1% 12% Urban n=376 Rural n=186 While Residents in the Tauranga City Council and WBOP DC areas (28% and 39% respectively) were most likely to state that the Bay of Plenty Regional Council should take the lead in managing this action, Residents from Outside WBOP were most likely to state None of the above Copyright 2012 Key Research. Confidential andthis proprietary. should take© the lead in managing action (45%).

Information Copyright © © 2012 Key Research. Confidential and proprietary. Copyright

Information Q 20 = small base size Page 58 % of respondents Do you have enough information to understand the state of the harbour? Yes - I have enough information to make decisions 34% 36% 59% No - I don't have enough information to make decisions and would like access to more information 34% 62% 60% 32% No - I don't have enough information to make decisions but do not require access to more information Don’t know 26% 28% 4% 4% Total Sample Residents n=607 n=563 41% 9% Recreational Users n=44 Just over one third of Residents (34%) and almost six out of ten Recreational Users (59%) stated that they have enough information to make decisions. Around one third of respondents (34% of Residents and 32% of Recreational Users) stated that they didn’t have enough Copyright © 2012 Key Research. Confidential and access proprietary. to more information to make decisions and would like

Information Q 20 = small base size Page 59 % of respondents Do you have enough information to understand the state of the harbour? Residents Yes - I have enough information to make decisions No - I don't have enough information to make decisions and would like access to more information No - I don't have enough information to make decisions but do not require access to more information Don’t know 34% 28% Area 35% 32% Age 34% 45% n=563 39% 34% 21% Residents 37% 40% 33% 6% 26% 41% 33% 34% 35% 26% 4% Urban / Rural 23% 32% 40% 30% 22% 20% 2% 3% 5% 4% 4% 5% 4% Tauranga City Council WBOP DC Outside WBOP 18 -39 40 -64 65+ Urban Rural n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186 One third of Residents in the Tauranga City Council area (33%) stated that they don’t have enough information to make decisions but do not Copyright ©compared 2012 Key Research. Confidential require access to more information, with 21% and forproprietary. WBOP DC and 23% for Outside WBOP.

Q 21 = small base size Information Page 60 % of respondents What types of information would you like to access? 29% The health of the harbour* What monitoring / management is in place / Results of monitoring 20% 21% 8% 16% 15% Everything / General information 12% 13% In newspapers / mail outs / pamphlets 7% 8% About new projects / developments 7% 7% 8% Online / emails updates 7% 7% Other Total Sample n=207 42% 16% 17% What is actually happening now Don't know 33% 1% 1% Residents n=195 Recreational Users n=12 *Including water quality, cleanliness, pollution, mangrove/sea lettuce management, sewage and farm runoff. One third of Recreational Users (33%) and 29% of Residents would like more information on The health of the harbour, and over four out of ten Copyright © 2012 Keymore Research. information Confidential and proprietary. Recreational Users (42%) would like on Everything/General information.

Information Q 21 = small base size Page 61 % of respondents What types of information would you like to access? Area Age Residents Tauranga Outside City WBOP DC WBOP Council Urban / Rural 18 -39 40 -64 65+ Urban Rural The health of the harbour* 29% 26% 30% 80% 25% 31% 27% 32% What monitoring / management is in place / Results of monitoring 21% 16% 24% 73% 12% 27% 22% 19% What is actually happening now 16% 14% 19% 0% 13% 18% 16% 13% 21% Everything / General information 15% 23% 9% 0% 19% 9% 22% 19% 7% In newspapers / mail outs / pamphlets 13% 13% 0% 15% 12% 11% 14% 11% About new projects / developments 8% 12% 4% 0% 12% 3% 10% 4% Online / emails updates 7% 5% 9% 0% 10% 6% 6% 3% 14% Other 7% 4% 9% 0% 3% 10% 6% 6% 9% Don't know 1% 1% 2% 0% 3% 1% 0% 1% 3% n=195 n=88 n=103 n=4 n=65 n=90 n=39 n=124 n=71 *Including water quality, cleanliness, pollution, mangrove/sea lettuce management, sewage and farm runoff. Copyright © 2012 Research. Confidential and proprietary. The health of the harbour was the most frequently stated type of. Keyinformation Residents would like access to (across all areas and age groups).

Information Q 22 = small base size Page 62 % of respondents Do you have enough information to understand what the Bay of Plenty Regional Council is doing to improve the harbour? Yes - I have enough information to make decisions No - I don't have enough information to make decisions and would like access to more information 37% 35% 34% 59% No - I don't have enough information to make decisions but do not require access to more information Don’t know 45% 59% 45% 24% 25% 4% 4% 7% 3% Total Sample Residents Recreational Users n=607 n=563 52% n=44 A significant proportion of Recreational Users (45%) stated that they don’t have enough information to make decisions and would like access to more information, compared with 34% of Residents. One quarter of Residents (25%) stated that they don’t have enough information to make decisions but do not require access more information, Copyrightto © 2012 Key Research. Confidentialcompared and proprietary. with only 7% of Recreational Users.

Information Q 22 Page 63 % of respondents Do you have enough information to understand what the Bay of Plenty Regional Council is doing to improve the harbour? Residents Yes - I have enough information to make decisions 37% Area 38% 34% Age 37% No - I don't have enough information to make decisions and would like access to more information 34% No - I don't have enough information to make decisions but do not require access to more information 25% Don’t know 4% 5% 2% Residents Tauranga City Council WBOP DC Outside WBOP n=563 n=309 n=232 n=22 28% 42% 29% 22% 36% 33% 43% 10% 37% Urban / Rural 37% 35% 26% 32% 39% 38% 33% 25% 40% 28% 21% 19% 6% 3% 4% 5% 3% 18 -39 40 -64 65+ Urban Rural n=197 n=242 n=124 n=376 n=186 Less than three out of ten Residents (28%) in the Tauranga City Council area stated that they don’t have enough information to make decisions Copyright © 2012 Key Research. Confidential and. Residents proprietary. and would like access to more information, compared with over four out of ten in the WBOP DC (42%) and Outside WBOP (43%).

Q 23 = small base size Information Page 64 % of respondents What types of information would you like to access? 27% 25% Everything / General information 22% 21% The health of the harbour* 13% 14% What monitoring / management is in place / Results of monitoring What is actually happening now 13% 14% About new projects / developments 12% 14% 12% 13% In newspapers / mail outs / pamphlets 8% 8% 7% Online / emails updates Other Don't know 50% 3% 3% 2% 2% 7% Total Sample n=214 Residents n=200 Recreational Users n=14 *Including water quality, cleanliness, pollution, mangrove/sea lettuce management, sewage and farm runoff. Copyright 2012 Key Research. Confidential proprietary. One half of Recreational Users and one quarter of©Residents would likeand more information on Everything/General information.

Information Q 23 = small base size Page 65 % of respondents What types of information would you like to access? Area Age Residents Tauranga Outside City WBOP DC WBOP Council Urban / Rural 18 -39 40 -64 65+ Urban Rural Everything / General information 25% 24% 28% 0% 30% 29% 24% 27% The health of the harbour * 22% 23% 20% 44% 27% 21% 17% 20% 25% What monitoring / management is in place / Results of monitoring 14% 16% 11% 33% 6% 19% 16% 15% 13% In newspapers / mail outs / pamphlets 13% 13% 0% 12% 15% 10% 14% 10% What is actually happening now 13% 12% 0% 12% 14% 10% About new projects / developments 12% 9% 15% 22% 11% 16% 11% 14% Online / emails updates 8% 11% 6% 0% 9% 8% 6% 7% 9% Other 3% 3% 3% 0% 3% 2% 0% 3% 3% Don't know 2% 2% 1% 0% 0% 2% 2% 2% 0% n=200 n=96 n=99 n=4 n=70 n=89 n=41 n=128 n=72 *Including water quality, cleanliness, pollution, mangrove/sea lettuce management, sewage and farm runoff. © 2012 Keywere Research. Confidential and proprietary. Everything/General information and The health of Copyright the harbour the two most frequently stated types of information by all age groups.

Information Q 25 = small base size Page 66 % of respondents The Bay of Plenty Regional Council uses a variety of methods of communication to tell people of the projects and other work being done to improve the harbour. Would you like to receive information via. . . ? 62% Local newspapers 46% 45% Newsletters* 29% 28% Email 28% 26% Field days or working bees 75% 48% 61% 21% 23% 20% 17% Mail Public meetings 17% Social media** Face to face meetings with council staff 13% 5% 5% Telephone *Such as Coast Care, RPS, OSET, schools and Council catch up **Such as Twitter, Facebook or Youtube 61% 41% 39% BOPRC Backyard publication Don't want to receive information 80% 42% 40% Brochures and other publications Other 61% 44% 41% Regional council website 1% 2% 16% 70% 57% 25% 59% 14% 10% 11% Total Sample n=607 Residents n=563 Recreational Users n=44 Residents would most like to receive information via Local Newspapers (62%), followed by Newsletters (45%), and then Regional council website (41%). However, Recreational Users would most like to receive information via Regional council website (80%), BOPRC Backyard Copyright © 2012 Key Research. and proprietary. (70%). publication (75%), and Confidential Local Newspaper

Information Q 25 = small base size Page 67 % of respondents The Bay of Plenty Regional Council uses a variety of methods of communication to tell people of the projects and other work being done to improve the harbour. Would you like to receive information via. . . ? Area Local newspapers Age Residents Tauranga Outside City WBOP DC WBOP Council 62% 61% 63% 55% Urban / Rural 18 -39 40 -64 65+ Urban Rural 62% 63% 59% 62% 61% Newsletters* 45% 37% 54% 52% 44% 48% 40% 43% 48% Regional council website 41% 38% 46% 22% 52% 44% 18% 40% 42% Brochures and other publications 40% 32% 51% 54% 37% 43% 40% 37% 48% BOPRC Backyard publication 39% 37% 40% 47% 37% 43% 33% 40% 36% Email 28% 22% 34% 36% 37% 29% 11% 27% 29% Field days or working bees 26% 21% 31% 40% 30% 27% 16% 26% Mail 21% 18% 23% 41% 21% 20% 21% 19% Public meetings 17% 16% 18% 15% 20% 17% 11% 17% 15% Social media** 17% 18% 15% 31% 12% 2% 19% 12% Face to face meetings with council staff 13% 11% 15% 25% 14% 13% 11% 13% Telephone 5% 3% 6% 16% 5% 5% 4% Don't want to receive information 11% 15% 4% 23% 14% 7% 14% 5% Other 2% 2% 1% 4% 0% 3% 2% 2% 1% Don't know 0% 0% 1% n=563 n=309 n=232 n=22 n=197 n=242 n=124 n=376 n=186 *Such as Coast Care, RPS, OSET, schools and Council catch up **Such as Twitter, Facebook or Youtube Over half of the Residents in WBOP DC (54%) and Outside WBOP (52%) would like to receive information via Newsletters. Over half of the residents in the 18 -39 year old age range (52%) would like to receive information via Regional Council Website and 37% of this age group Copyright like © 2012 to Keyreceive Research. Confidential and proprietary. would information via Email.

Sample Profile n=607 % of respondents Page 69 Gender Less than 2 years 4% 2 -5 years 6% 18 -39 Female 49% 33% Male 51% Tauranga City Council area 55% European Rural/Urban More than 5 years 90% 40 -64 44% Western Bay of Plenty District Council area Rural 34% Urban 66% 65+ How long have you lived in the Bay of Plenty Region? 85% 51% Maori 23% Age Rotorua Whakatane Waihi area Copyright © 2012 Key Research. Confidential and proprietary. 1% 1% 2% Area Pacific Islander Asian / Indian New Zealander Don’t know 9% 1% 1% 3% 1% Ethnicity