BASKIN ROBBINs digital campaign Present state Social media

BASKIN ROBBINs digital campaign

Present state • Social media is a tool which best works when engaging enough and when it involves the audience. • The present social media presence of the brand certainly is not that engaging. Its post on Facebook has very less likes and twitter has very less retweets. • Similar is the case with Instagram

Have a look !!! The number of retweets and Facebook shares and likes is the evidence that the engagement is not powerful enough ……

Present state contd. • • The audience love Importance. Going through the Facebook page one can see most of the question of the audience unanswered. Social media has the power of two way communication. Thus the need is to talk to the fans and engage them. Social media pages are being used mainly just as an information portal and not a two way communication thing. Another important point is the fact that the page is being used to market other products. This creates an impression that the brands is not serious about the page.

Lets Engage !! • Indian audience is known for the emotional factor. • One of the important way to harness it is Newsjacking. With Mangalyaan , Asian Games , Jammu floods. The brand can focus its online campaign around the events which will attract a lot of engagement.

IDEAS !! • THE IDEA IS TO CONNECT WITH THE EMOTION AND INCREASE THE TRAFFIC. • AS PER THE WESBITE http: //www. scoopwhoop. com/news/mars-mission-facts/ , EVERY INDIAN HAS SPENT Rs 5 on the Mangalyaan. • Celebrate the week as “Celebration week “… The post on the social media platforms would be the scoop of tangy orange representing the mars and a fondant flag on the top of it. Lets celebrate the success with Baskin robbins. The basic attraction would be the fact that every ice cresm would be Rs 5 less. • This offer would be advertised on every social media platform.

Cotnd… Create a hashtag #proudbask. India … Call for the users to submit facts about the planet mars in form of text and images for one month. The hashtag should be done from the smartphones which would be placed in all the stores. The entry should be with name and contact no. The winning entry would get a free trip to ISRO and a book which would be collection of all the facts. The winner would be on every BR social platform.

Cause Marketing : Jammu Flood • hashtag #baskinrelief. • The call for every user to share how they helped in the cause of jammu. with a video. • The scoop and cone of the users favourite flavour has to be used as the Microphone. • The winning entry would get to be the face of baskin robbins titled “The baskin hero “. The cover pic of fb and twitter and instagram.

Asian games • The spirit of the games kept alive by the baskin robbins. With every medal won there would be a discount for the next 2 hrs from the time the medal was won. Discount depending on the medal. For e. g. gold -50% off , silver- 30% , bronze : 15 % • The information would be published on all the social media platforms

Celebrity factor !! • Bollywood or Glamour world is one factor which has always mesmerized the Indian Audience. • Connect with a celebrity. Ask users to post on the social media platforms “Show us how big a fan of Baskin Robbins are u? ”in form of photographs and videos and get the chance to have a BR cake/shake with a celebrity.

Connecting • hashtag #my. BRmoment. Every customer click a photo or a video and hash tag it with #my. BRmoment and post it on any of the platform. The picture would be put to vote and the winner gets to be the face of that platform. • Let every customer who come to BR fill a form with birthday details. Any customer who has come more than 5 times BR on his birthday , publish a post on his every Social Media account and a scoop of his favorite flavor delivered in the morning and a photograph posted on the Baskin Robbins page and Social Media Platform.

Diwali …. • DIWALI IS JUST ROUND THE CORNER !!! • Connect every flavor with a specific fire cracker. • Let the users guess the flavor/firecracker of the day with a particular experience attached to the cracker. A hashtag like #baskracker would be used. The first 3 right guesses on any every platform get a discount coupon with 20% discount , The next 15 with 5% discount. • The result would be an increase in engagement which is the most necessary affordance which connect to people.

CORPORATE ENGAGAMENT !! The need is to engage the corporate in a way that gives them an enjoyable experience out of their busy schedule. INTER CORPORATE WAY : EVERY COPORATE HAS A SPECIAL BOND WITH THE FIRM AND A LITTLE COMPETITIVENESS TOWARDS OTHERS. IT CAN WELL BE HARNESSED THROUGH INTER CORPORATE WAY. Paid ads of the Facebook can well be harnessed. The ads would be posted on the social media pages. A cone hunt competition. The need is to select two firms of the same league and with office close to each other. Create a hashtag #baskinchallenge. The first 5 selfies with the hashtag #baskinchallnge get to represent the firm. On the day of the event , during the lunch break there would be 2 dummy cones hidden in the vicinity with different discount offers. Let the search begin !!! Whichever team finds cone , the firm employees get to avail that discount during between a certain hours on SATURDAY !!!

Celebrate the success !! The need is to just follow the corporates on their social media pages. Facebook , Instagram , Twitter … Congratulate the firm on its success and engage the audience. Baskin robbins posts congratulations message on the social media page and creates a Hashtag. #flavourof success. And employees to submit the flavour or any cake which they think is suitable to celebrate this success with. #flavourof success tangyorange. The list of flavour should be posted with the message. The chosen flavour would be available at a discount rate of 25% and rest other falvour 5% off and Baksin robbins truck would go to the coporate working areas. The photographs of the event should be posted with a particular hashtag on all the platforms and the main site of baskin robbins should congratulate the firm. Become the partner of the coporate I time of celebration.

Lets Celebrate Diwali Together!! • #mybaskindiwali Post on the pages of all selected coporates the above hashtag. Ask them to submit a memorable diwali celebration in the office and tag the colleagues with whom the diwali was celebrated. Also ask them to tag a particular firecracker associated with the flavours. For every 3 hashtag entry , the price of the flavour goes down by Rs 2. ON the eve of diwali reach out to all the offices and flavours would be sold on the resulting prices.

EMAIL MARKETING • EMAIL MARKETING IS A EASY WAY TO REACH THE CORPORATE. • Each Saturday can be dedicated to a particular firm like Infy. Saturday. And discount coupons can be forwarded to the employees of the particular firms.

SOCIAL MEDIA IS ALL ABOUT MAKING THE CUSTOMERS YOUR PARTNER …. . Th. ANK YOU ……