Baskin Robbins Americas favorite neighborhood ice cream shop

Baskin Robbins America’s favorite neighborhood ice cream shop…. .

Baskin Robbins Founders � Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere

‘Irv’ Irvin Robbins and ‘Burt’ Burton Baskins Founders of Baskin Robbins…

What was the BIG idea? � There are many forms of enjoyment in life: there’s spontaneous pleasure, anticipated pleasure, there is longterm happiness and there are spur-of-the-moment joys. � For people everywhere, ice cream has probably generated each of those types of pleasure. � Baskin-Robbins has long been dedicated to making the experiences of eating ice cream an enjoyable one.

How did they start… to make what it is today? � They both started in separate ventures. � In 1945, Irv opened a ice-cream shop named snowbird in California. His shop consisted of 21 flavors and emphasized on high-quality ice-cram. � One year later in 1946, Burt Baskins opened a shop named on him. � In the same year they had six shops between them and this concept grew out into Baskin Robbins.

First Shops Snowbird and Burton Ice cream shops

cont. � As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. � Even though they didn't realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.

cont. � It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins. � A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream.

The special "31®" logo � Their recommendations included the "31®" logo to represent a flavor for every day of the month, and lastly, the use of cartoons to bring their flavors alive with personality to graphically highlight the name and delicious ingredients.

Los Angeles Country fair � In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin. Robbins Ice Cream every year since that first contest.

The Empire of Baskin Robbins � Baskin-Robbins continued to expand, and by the mid-1960 s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970 s the chain went international, opening stores in Japan, Saudi Arabia, Korea and Australia and this then spread worldwide. Today more than 6000 stores spread over 35 countries excluding US. Japan is a country which is very fond of Baskin Robbins. In Japan only there over 850 stores.

Few most famous ice cream flavors � � � � Made with Snickers® (1994) Chocolate Chip (1945) Mint Chocolate chip (1985) Oreo® Cookies ’n Cream (1985) Pralines and Cream (1970) Very Berry Strawberry (1984) Chocolate (1945) Chocolate chip Cookie Dough (1992)

Bibliography � The one and only site I have referred to is : http: //www. baskinrobbins. com/about/ourhistory. aspx � This site also has additional information of its history which is given year wise on this site.

Thank You For watching this presentation….