Basic design elements Fashion designers Types ofcan include
Basic design elements
Fashion designers Ø Types of—can include Ø Self employed Ø Design-house designers Ø Designers for manufacturers
color Colour is the perceived character of a surface according to the wavelength of light reflected from it. Colour has three dimensions: HUE (another word for colour, indicated by its name such as red or yellow), Ø VALUE (its lightness or darkness), Ø INTENSITY (its brightness or dullness). Ø
silhouette Ø Overall form or outline.
line Lines within a garment are created by darts, seams and decorative details. Each kind of line produces its own special effect. Ø Straight lines and shapes denote force and strength and have a masculine quality; curved lines are the lines of nature, they are graceful and give feminine effect. Ø Lines are the greatest devices of fashion designers. Since lines create illusion of height and width, they can be used to one’s requirement to tone down or exaggerate a particular figure type. Ø
texture Ø Texture is the way a surface feels (actual texture) or how it may look (implied texture). Texture is the way something feels when we touch it. Textures are described by word such as rough, silky, or pebbly.
Principles of design Ø 5 of them Ø Proportion, balance, Ø rhythm, Ø emphasis, Ø harmony Ø
proportion Ø The first principle is proportion. This creates the feeling of unity that is created when all of the parts (sizes, numbers, or amounts) relate well with each other
balance Ø Symmetrical and asymmetrical balance are the only two types that designers and artists use when it comes to balance of their piece. The outfit is symmetrical if you were to divide it right down the middle and both sides are exactly the same. Therefore, if you divide an outfit right down the middle and both sides aren't the same, the balance is asymmetrical
rhythm Ø Rhythm refers to the repeated use of lines, colors, trims, shapes, or details that create a pattern that the eye can follow throughout the design. Examples could be stripes, polka dots, ruffles, etc.
emphasis Ø What your eye is drawn to on any outfit is considered to be emphasis. It could be anything that you focus on, from a horizontal stripe, a belt, jewel, or contrasting color.
harmony Ø Unity is the feeling of harmony between all parts or objects of the design. The overall design creates a sense of completeness.
Fashion design process Ø 1. Basic decisions Ø Ø 2. Design concept and samples Ø Ø Ø Fabrics, design ideas, number of items to make, type of promotion Concept and appearance of the item Use sketches Make patterns Make samples Use CAD, sketch pads with electronic pens 3. Sales research analysis Check the history of sales and types of items sold, sizes, success of certain items Ø Should more of the same line be produced? Ø
Design process continued Ø 4. Design presentation Ø Ø Designers participate in fashion weeks, showroom previews 5. Purchase orders Retailers buy merchandise for their stores Ø Items may be cancelled if low interest in them Ø Ø 6. Production Final samples and fittings, final patterns, Ø Sewing is done Ø Assembly line type of manufacturing Ø
Garment production process Patternmaking Ø Making samples Ø Establishing costs Ø l Ø Ø Ø Labor, materials, markup Order taking Garment cutting/sewing Inspection Labeling shipping
Sizing Ø Based on common assumptions Ø Women: Ø Ø Ø Based on figure shape from 1941 originally…. . Use numbered sizes Misses, women’s juniors, petites Can be size variations Fashion company may reduce production by making sizes smaller Vanity sizing – gives customer illusion of being able to fit into a smaller size Ø Men: Ø originally based on soldier size in 1860 Civil War Ø Sizing more uniform than women’s sizing Ø Slacks—sized according to waist Ø And inseam
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