BASIC CONCEPTS IN RHETORIC RHETORIC DISCOURSE Forms of

BASIC CONCEPTS IN RHETORIC

RHETORIC DISCOURSE • • Forms of communication Includes writing, speaking, signs, symbols, nonverbals PERSUASION ACTIVE or PASSIVE SPECIFIC or GENERAL

FORMS OF DISCOURSE

DEFINITIONS OF RHETORIC Plato: Rhetoric is "the art of winning the soul by discourse. “ Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion. “ Douglas Ehninger: Rhetoric is “that discipline which studies all of the ways in which men may influence each other's thinking and behavior through the strategic use of symbols. “ C. H. Knoblauch: ". . . rhetoric is the process of using language [and other forms of discourse] to organize experience and communicate it to others. Charles Bazerman: “The study of how people use language and other symbols to realize human goals and carry out human activities. . . ultimately a practical study offering people great control over their symbolic activity.

THE RHETORICAL RELATIONSHIP Rhetoric al Situation Rhetoric al Devices / Strategie s Rhetoric al Discours e

RHETORICAL SITUATION Purpose PURPOSE Exigence/Intention AUTHOR – Rhetor/Speaker TEXT - Message AUDIENCE CONTEXT

RHETORICAL STRATEGIES / DEVICES TEXT / MESSAGE How the rhetor manipulates the text/discourse to address the purpose, audience, and context. Textual Strategies and Appeals