Baringa Partners Management Consultants Rebranding the UKs best

Baringa Partners Management Consultants — Rebranding the UK’s best workplace 2012 © VGROUP CASE STUDY

Baringa Partners International Management Consultants _ Specialist consultants in energy, utilities and finance, Baringa STRATEGIC BRAND EVALUATION Partners (formerly The Structure Group) are consistently voted NAMING among the UK’s best workplaces. We helped them capture their strong values and clear personality – quality-focused and professional yet warm and approachable – in an inspiring LOGO & VISUAL IDENTITY BRAND GUIDELINES BRAND LAUNCH PRESENTATION DIGITAL STRATEGY WEBSITE DESIGN & DEVELOPMENT name and brand identity. PRESENTATION TEMPLATES LITERATURE With this bold new showcase (and brand management support PRINT MANAGEMENT PHOTOGRAPHY & ART DIRECTION to make the most of it), Baringa Partners now looks and sounds EXHIBITION GRAPHICS every bit as impressive as its unique culture feels. PROMOTIONAL ITEMS © VGROUP CASE STUDY 2

Baringa Partners Previous name and logo _ Before © VGROUP CASE STUDY 3

Baringa Partners New logotype and symbol _ After © VGROUP CASE STUDY 4

Baringa Partners Brand book _ © VGROUP CASE STUDY 5

Baringa Partners Brand book _ © VGROUP CASE STUDY 6

Baringa Partners Brand book _ © VGROUP CASE STUDY 7

Baringa Partners Corporate brochure _ © VGROUP CASE STUDY 8

Baringa Partners Corporate brochure _ © VGROUP CASE STUDY 9

Baringa Partners Corporate photography _ © VGROUP CASE STUDY 10

Baringa Partners Promotional material _ © VGROUP CASE STUDY 11

Baringa Partners Website design _ © VGROUP CASE STUDY 12

Baringa Partners Website design _ © VGROUP CASE STUDY 13

Baringa Partners Client testimonial _ I just wanted to also drop you a note to thank you for everything VGROUP has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks. Mohamed Mansour Managing Partner Baringa Partners LLP © VGROUP CASE STUDY 14

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