Banners Vs Panels Comparison and Recommendations Panel Banner

Banners Vs Panels Comparison and Recommendations Panel Banner Note: Data Obscured for Privacy Purposes

Goals and Decision Factors Situation 1. The team must finalize product requirements. 2. We need a decision on which direction to take. Goals Decision Factors/Considerations 1. Optimize ad revenue 1. Customer appeal 2. Minimize development effort 2. Advertiser ad utilization (value) 3. Create common international platform 3. Navigation ease (click through) 4. Create common regional ad inventory E. g. US CE/Cable 5. Development cost 4. UI Design flexibility 6. Value of legacy ad inventory

Options • Option 1: Status quo • Describe option • Option 2: Switch to all Banner • Describe option • Option 3: Switch to all Panel • Describe option

Consideration: Consumer Appeal Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other Considerations: Winner: 3

Consideration: Advertiser Utilization Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other Considerations: Winner: ? 4

Consideration: Ad Navigation (click through) Panel Banner Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ? 5

Consideration: Manufacturer Flexibility Designer Region Panel Banner Designer Region Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ?

Consideration: Development Effort Panel 1. Describe development effort Banner 1. Describe development effort Discussion: Provide summary of which option has consumer appeal and why – support with any available data. Other considerations: Winner: ? 7

Summary and Recommendation Goals Decision Factors Panels 1. Optimize ad revenue 1. Customer appeal X 2. Minimize development effort 2. Advertiser ad utilization X 3. Create common international platform 3. Navigation ease X 4. Create common regional ad inventory E. g. US CE/Cable 4. Value of legacy ads = 5. Development cost (TBD) 6. UI Design flexibility Banners = X X Conclusion: Provide clear conclusion backed by your analysis