BAJAJ QUTE A Smart Move Cost Effectiveness Safety

BAJAJ QUTE – A Smart Move! Cost Effectiveness Safety Environment Friendliness Maneuverability Stylish Urvashi Saboo Comfort Team- Auto Masters IIM Indore Ishan Pimplapure

Primary Target Groups Working Professionals Reason: Working professionals prefer decent and economic mode of transport Why Qute: Safe, economic option of travel Serves decent status symbol compared to three wheeler Preferred alternative for on the go cab services Delivery and Logistics Business Reason: Delivery of special products which require refrigerating units such as cold food and beverages or medical drugs are not feasible on a 2 -wheeler Why Qute: Occupies lesser space and cost than a car and more feasible than bike Cost Effective mode of transit Energy efficient School Going Children Reason: Huge demand as a mode of transport to schools and educational institutions in tier 2 cities Why Qute: Safest mode of transport- addresses security concerns of children Environment friendly Other target segments: Airport shuttles | Golf cart in townships | 16 -18 age group Caution – 17 accidents take place per hour in India

Target Cities Agra - Why? • • Major tourist spot of India Taj Mahal attracts approx. 40000 visitors daily Qute has a potential to address the degradation issue of iconic Taj Mahal due to pollution Best place to market Qute as a Made in India, Made for India product Varanasi - Why? • • • Iconic cultural centre of India marked with narrow roads Qute has low turning radius which gives it better maneuverability on such roads. Best Place to market Qute for ease of maneuvering Delhi - Why? • • Heavily Polluted city bearing the brunt of Odd Even Rule Qute emits 37% lesser carbon thus, a perfect fit for the roads of Delhi Smaller size also addresses the traffic concerns of Delhi Best place to market Qute as Environment Friendly Vehicle Indore - Why? • • Commercial Hub of Madhya Pradesh Industrial centre- Pithampur, situated on outskirt of Indore was once known as Detroit of India Qute can serve as a mode of rapid transit between city nerve and the SEZ. Best place to market Qute as common man’s transport Hyderabad - Why? • • High Density of working population (IT sector) Harsh weather which is conducive for Qute can serve as a decent transport option for working class satisfying there prestige symbols. Best place to market Qute as smart and modern transport solution