Bajaj Offroad Full Throttle Part1 Institution Name IIM
Bajaj Offroad Full Throttle Part-1 Institution Name: IIM Indore Team Name: E-W Connect Participant 1 Name: Sanchit Ameria Participant 2 Name: Meghna Zohar
3 INTRA CITY TARGET GROUPS 1. Micro cabs for shared mobility providers - - Affordably Luxurious: lower the operating costs of the fleet Possibility of a new segment: catering to riders who otherwise opt for 3 wheelers 2. Goods carrier for logistics services - - - As a substitute for delivery bikes: Offers larger goods storage space than motorbike delivery Closed environment: Provides protection for goods from external elements of Indian weather Safer alternative: easier maneuverability and stability of a four wheel vehicle 3. Tourist vehicle for fleet operators - - - Caters to intra city tourism: in locations which receive small groups or solo visitors Possible offering for the budget tourist: A cheaper rental option than regular cars Decreases risk for the operator: Speed limit of the quadricycle coupled with sturdy suspension 2
POTENTIAL LOCATIONS FOR THE LAUNCH: Cities with Following characteristics can be targeted: 1. Locations where multiple cab operators are already existing 2. Cities with sizeable tourist influx that requires private cab rental services 3. Tier-2 cities with considerably large area and population that requires cheap transport/logistical services City Population Area (km 2) Guwahati 963, 429 8, 99, 094 Ahmedabad 5, 577, 940 37, 19, 710 Varanasi 1, 201, 815 11, 644, 04 Patna 1, 683, 200 15, 99, 920 Udaipur 451, 735 37 3
- Slides: 3