Bajaj OffRoad Full Throttle Challenge Team Jokars Pavan

Bajaj Off-Road Full Throttle Challenge Team Jokars Pavan Palepu 0345/55 G Rajdeep 0024/55 IIM Calcutta

Target Groups Auto Drivers: • The most obvious choice • They will get an extra seat • More power(216 cc engine) with same mileage as an autorickshaw Cab Drivers: • Less cost than cabs • More mileage than cars • Increase in demand of Uber, Ola – Employment generation to cab drivers Delivery guys • Solid top, means it can support luggage on top • More trunk space than auto rickshaws might appeal • Increase in E-commerce - Swiggy, Zomato, Amazon, Flipkart, Myntra etc. ,

Target cities • Bengaluru • High commuters (Silicon valley of India), poor metro connectivity • High traffics, commuters might prefer small vehicle like Qute • Bengaluru once had less pollution, this green vehicle will be received well • Hyderabad • More shared auto rickshaws than most cities • Appeal to auto rickshaw drivers as it gives an extra seat • 2 nd Big IT hub - More commuters, High traffic – Advantage to small vehicle(Qute) • Kolkata • Narrow streets, high population density • Less Auto rickshaws, cabs are costlier • Comes in handy in traffic. So drivers and commuters might prefer Qute

Target cities • Mumbai • 3. 4 Lakhs Autos in the city- Creates a huge market • Over polluted and High Traffic(31 Lakh vehicles)- Small & Green Vehicle Qute • High Daily commuters, Big rush in local trains • Chennai • ~7500 accidents last year- Qute as Safe Option • High number of auto rickshaws- Market for Qute • Increasing demand for Uber & Ola - Market for Qute