BADGES WE DONT NEED NO STINKING BADGES THE

BADGES? WE DON’T NEED NO STINKING BADGES.

THE CONCEPT Welcome to a dynamic new campaign: Proudly Pro Bono will engage and activate a community of pro bono enthusiasts and drive increased interest in and adoption of pro bono service. Proudly Pro Bono is a new online platform where pro bono lovers can connect, learn, and take action. Members of the Proudly Bono community get a “proudly pro bono” badge, which prominently displays their status as pro bono champions, inspires friendly competition within the nonprofit sector, and offers a “seal of approval” for funders and pro bono providers.

THE HIGH-LEVEL PLAN DISCOVER Find out about the Proudly Pro Bono community through Taproot, other pro bono providers, nonprofit colleagues, or Linked. In. WEBSITE Visit a dynamic website that includes awesome info about pro bono and the Proudly Pro Bono campaign and community. JOIN UP GET BADGED Register to become an official member by answering a few short questions (i. e. , location & date of project, hours completed or pledged, nature of pro bono deliverable). Get a personalized Proudly Pro Bono badge! Badges for pledging and for hours completed (bronze, silver, gold & platinum) are offered. Badges are upgradeable and ready to be shared via websites, email signatures, and all social media. COMMUNITY Enjoy the perks of the community -- free pro bono resources, best practices and trainings, invitations to exclusive events, and access to nonprofit peers around the world.

MEASURING SUCCESS We’ll measure success by tracking the following indicators: # of nonprofits that pledge to build their capacity through pro bono # of pro bono hours that are logged by members of the Proudly Pro Bono community The # of members who upgrade badges (pledge bronze silver gold platinum) Overall number of nonprofit organizations that become part of the Proudly Pro Bono community (note: our global goal of 20% nonprofit adoption – globally! – by 2020) pions at m a h c o n o profit pro b n o n r ” levels! fo m u – n s ti e la g p d “ a d b ese cool , “gold”, an Check out th dge”, “bronze”, “silver” the “ple

SCALING THE CONCEPT This idea is great for going to scale. Here’s how it’ll happen: Launch a sexy PR campaign on the importance and impact of being Proudly Pro Bono. Taproot beta tests the platform off-line and front-loads the community by inviting its over 3, 000 nonprofit partners to become pioneer members. The Proudly Pro Bono badge will offer membership in a community of pro bono champions, shared news and social connections, potential benefits for achieving different tiers, and gaming/competitive incentives. Pro bono volunteers and companies will eventually be able to use the badge as well. I’m kind of a big deal.

THE ROOT-STARS Bob Scott Web Developer, BA Max Skolnik Executive Director, DC Cat Ward Senior Consultant, Advisory Services, NY