Background design is of Cal Poly Pomona logo
Background design is of Cal Poly Pomona logo 2018 Brand Guide, version 1. 0 PR Roundtable Tim Lynch, Esther Tanaka, Ani Markarian 1
Brand Guide website updating on Nov. 5 and 6 www. cpp. edu/brand 2
What’s in the brand guide v 1. 0? • • Logo and variations Wordmark An overview of the seal Typography Color Photography Templates Downloads 3
What’s coming in future versions • The Language of Cal Poly Pomona • Sub-brands • Colleges • Divisions • Departments • Seal usage guidelines • Additional templates 4
Logo • The octagon represents the 8 polytechnic elements and also the 8 academic colleges • It also features a “C” and an Arrow 5
Primary Logo • • This should be your first choice when possible Full color Light-colored, not complicated backgrounds It should appear at least once on every piece of communication 6
Primary Logo Horizontal Stacked • Use this when space necessitates • Full color • Light-colored, not complicated backgrounds 7
Primary Logo Vertical Stacked • Use this when space necessitates • Full color • Light-colored, not complicated backgrounds 8
Black and white versions Guidelines… • These are not the preferred versions of the logo • Primarily used when background is dark • Use these versions when there are restrictions in size, placement, layout, color and/or media 9
Black and white versions • Only black or white. (Not blue, green or gold) • Use when only one color is available • Can be used on more complex backgrounds • Can be smaller than minimum sizes of primary logos 10
Logo variations Special use only. Seek permission before using. 11
Wordmark • When possible, always combine the icon (octagon) and the wordmark • Use the wordmark on media if legibility or space is a concern • Must be in two color OR black/white. • Cannot be in all blue, all green or all gold 12
University Seal • • • Full color or black and white No spot color Or, metal foil (gold and silver) Only for Presidential Use Seek permission in advance from President’s Office 13
University Seal 14
Typography • Helvetica • Justus • Alternatives: Arial and Rockwell 15
Color Palette 16
Guidelines for Implementation 17
Communicate! • We’re all learning to use the new logo • Ask questions • Share with us 18
This is a transition year 1. Make every effort to transition by July 1, 2019 2. It’s OK to use up the “old” stuff. But don’t order more of it unless absolutely necessary. 3. Do not mix old and new logos 19
Do not mix old and new 20
Use the new brand going forward • • • Use the new colors in your designs We are blue, green and gold Don’t break up the logo Green on yellow isn’t the best If you want to use the wireframe logo, please ask 21
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Do not break up the logo* *different guidelines for merchandise 26
Use the wireframe in a design, not as a logo replacement 27
Other resources are available to you! 28
Download and use… • • This Power. Point, and another coming soon Email signature Fact sheet template Digital memo template 29
Integrated communications and marketing is a group effort 30
Your role… • What’s happening? Participate in weekly conference calls or touch base with your Strat. Comm liaison. • If you take photos, send them to Tom so that he can add them to Cumulus. This benefits all of us. • If you have implementation or design questions, please ask. • Share your best practices with us, as well as challenges. 31
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