B Joseph Pine II Internationally acclaimed author speaker

B. Joseph Pine II § Internationally acclaimed author, speaker, & management advisor. § Cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. § Master of Science degree in the Management of Technology from the MIT Sloan School of Management, where he is has been a Visiting Scholar at the MIT Design Lab. § Spoken at the original TED in California, the World Economic Forum in Davos, the Consumer Electronics Show in Las Vegas, and South by Southwest in Austin. § A former Visiting Professor at the University of Amsterdam, today a Lecturer in Technology Management at Columbia University. § Not an academic, however; worked for IBM for over a decade, helping it win the Malcolm Baldrige National Quality Award in 1990. © 2020 Strategic Horizons LLP

B. Joseph Pine II § Joe specializes in helping people see the world of business differently. § He did that first in 1993 with the award-winning book Mass Customization: The New Frontier in Business Competition, which detailed how organizations didn’t have to provide the same thing to everybody, but could give customers exactly what they want, at a price they’re willing to pay. © 2020 Strategic Horizons LLP

B. Joseph Pine II § Joe did it again with the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, co-written with his partner Jim Gilmore, which showed how organizations must go beyond goods and services to staging engaging experiences. § 800 -CEO-Read (now Porchlight) named it one of the 100 best business books of all time. § In 2011 they published an Updated Edition with new ideas, new frameworks, and many new exemplars. © 2020 Strategic Horizons LLP

B. Joseph Pine II § And now The Experience Economy has been re-released in hardcover with a new Preview based on the subtitle Competing for Customer Time, Attention, and Money! “A brilliant, absolutely original book. ” – Tom Peters “One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. ” – Tom Kelley, IDEO “A provocative argument. ” – Fast Company “A wise, deep, and enlightening book. ” – The Globe and Mail “Joseph Pine and James Gilmore captured. . . the most compelling expression of consumer culture in the twenty-first century. ” – Psychology Today “A good look at how every business is morphing into show business. . Just creating a product and waiting for the world to come to your door is not going to cut it. ” – Wired © 2020 Strategic Horizons LLP

B. Joseph Pine II § With Jim Gilmore, Joe helped executives see the world differently a third time with Authenticity: What Consumers Really Want, which showed how people no longer want the fake from some phony; they want the real from the genuine. Businesses must therefore render their offerings to be perceived as authentic by their customers. § Amazon. com named it one of the top ten business books of 2007 while TIME magazine cited it as one of 10 ideas that are changing the world. © 2020 Strategic Horizons LLP

B. Joseph Pine II § Joe continues to develop new ideas. In 2011 he published his book, Infinite Possibility: Creating Customer Value on the Digital Frontier, with co-author Kim Korn, which describes how to use digital technology to create experiences that fuse the real and the virtual. § Here he introduces a new model, the Multiverse, that enables companies to discover exactly the right opportunities amidst infinite possibility. For thanks to digital technology, we are now limited only by our imagination. And of that there is no end. © 2020 Strategic Horizons LLP

B. Joseph Pine II § Currently Joe is working on a set of new ideas for future articles and books, all integrated into his worldview of business: • Customering: for there are no markets, only customers. • Stupid | Dumb || Smart | Genius: As smart products grow, dumb products increasingly become stupid. But companies need to go beyond smart to genius, understanding customer context, anticipating needs, and serving the multiple markets within customers. • Regenerative Managing: How do enterprises avoid falling into mediocrity and eventually failing? By embracing what Kim Korn and Joe call “regenerative managing” to thrive forever. • The Roles of the CXO: Companies should appoint Chief Experience Officers (CXOs) to oversee their shift into the Experience Economy via five key roles. © 2020 Strategic Horizons LLP

How Joe Pine Works with Companies § Speeches: showing audiences what is going on in the world of business, and exciting them about the possibilities. § Executive Education: leading executives in understanding and then internalizing how they can create greater economic value. § Workshops: helping teams understand his frameworks and then facilitating their application to clients’ businesses, generating ideas that can then be applied. § Experience Expeditions: taking businesspeople to an Experience Hub city to personally experience some of the best (and a few of the worst) experience stagers in the world to draw out principles that can be applied to their business. § Consulting: providing ongoing, episodic work with a client, often encompassing the above, to spark value creation, generate ideas, and review plans and strategies. © 2020 Strategic Horizons LLP

How Joe Pine Works with Companies § Experience Economy Expert Certification: facilitating a 4. 5 -day course spread across instruction, exercises, and discussion, certifying that participants (numbering over 280) know the principles of the Experience Economy and can apply it to their own or to clients’ businesses. Private company-specific courses also available. § On. Stage: Video training offering for frontline personnel, geared to helping workers of all stripes turn mundane interactions into engaging encounters § XCoach: Unparalleled advisory support for Chief Experience Officers (CXOs) to help them succeed in leading their companies in the Experience Economy through five key roles. § Experience Innovations: As a partner in Stone Mantel, gaining customer insights through ethnographic and other direct research techniques and then developing resulting experience innovations. © 2020 Strategic Horizons LLP

Selected Clients § Retail/Development: LEGO, IKEA, Emaar, adidas, Hallmark, Ferragamo, Benetton, ICSC, ULI, CBIZ, Experience Entertainment Evolution § Technology: IBM, HP, Aruba, SAP/Qualtrics, Microsoft, Elisa, Dassault Systèmes, Swisscom, ZS Associates, Tieto, Info. Comm, Cisco, TDC/You. See § Healthcare: Holy Redeemer, Sharp, Roche, Delta Dental, Orlando Health § Financial Services: Deluxe, Sun. Trust, Discover Financial, Scudder, several Credit Union Associations, BAI, Allianz, Rock Island § Hospitality: Carnival Corp. , MGM, Carlson Cos. , Starwood, Euro. CHRIE § Tourism: Tourisme des Hauts de France, Singapore Tourism Board, UNWTO, Promote Iceland, numerous state and country tourism boards § Lottery: Veikkaus, Atlantic Lottery, Danske Spil, World & European Lottery Associations § Other: Haier, Walt Disney, Warner Bros. , ARAMARK, Sodexo, Ford, Audi, Lutron, Life. Way, Uponor, Beckman-Coulter, USC, UCLA, Keurig, KVH, BRP © 2020 Strategic Horizons LLP