B 2 C ECOMMERCE CUSTOMER IDENTIFIES A NEEDS

B 2 C E-COMMERCE CUSTOMER IDENTIFIES A NEEDS SEARCH FOR SERVICES OR PRODUCT TO SATISFY THE NEED SELECT A VENDOR & NEGOTIATE THE PRICE RECEIVES THE PRODUCT OR SERVICE MAKE PAYMENT GET SERVICE AND WARRANTY CLAIMS

B 2 B E-COMMERCE AGGREGATOR BUYERS HUBS AUCTION COMMUNITY CONTENT SELLERS

ADVANTAGES OF B 2 B MODEL 1. DIRECT INTERACTION WITH CUSTOMERS 2. FOCUSED SALES PROMOTION 3. BUILDING CUSTOMERS RELATION 4. SCALABILITY 5. SAVING DISTRIBUTION COST.

E-BUSINESS MODEL BASED ON TRANSACTION TYPES VALUE CHAIN AGGREGATOR INFO-MEDIARY BROKERAGE COMMUNITY

BROKERAGE MODEL’S CHARACTARISTIC 1. PRICE DISCOVERY MECHANISM IS IT’S KEY PRINCIPLE 2. IT IS THE MEETING POINT FOR SELLERS & BUYERS. 3. AUCTIONS & EXCHANGES ARE THE MODES OF TRANSACTION. 4. IT IS A FREE MARKET. 5. IT CONSIST OF GLOBAL NETWORK OF BUYERS & SELLERS. 6. IT IS VIRTUAL MARKETPLACE ENABLE BY INTERNET. 7. IT ENCOMPASSES ALL TYPES OF THE ORGANIZATION.

ADVANTAGES OF BROKERAGE MLODEL 1. ALLOWS BUYERS & SELLERS TO TRADE DIRECTLY BYPASSING INTERMEDIATES 2. REDUCE COST FOR BOTH THE PARTIES. 3. GLOBAL REACH 4. SENCE OF COMMUNITY THROUGH DIRECT BUYER SELLER COMMUNICATION. 5. EFFICIENT ACCESS OF INFORMATION. 6. REDUCE THE RISK OF ANONYMOUS TRADING.

BROKERAGE PRICE DISCOVERY MECHANISM 1. AUCTION 2. REVERSE AUCTION 3. MARKET EXCHANGE. Eg. Of price discovery mechanisms are: B 2 B SELL SIDE Fast. Parts. com B 2 C : Priceline. com C 2 C : ebay. com

TYPES OF AUCTION 1. English Auction. 2. Dutch Auction. 3. First-price sealed bid Auction. 4. Vickrey Auction. ( Uniformed Second price auction).

AGGREGATOR MODEL BUYERS SELLERS AGGREGATORS Aggregator models basically bypass distributors so that the buyers and sellers come together. The aggregators are connector between buyers and sellers. They are involved in the overall process of selection, organization, matching the buyers requirement with the particulars of available goods, fulfillment of orders and enabling the customers to create a value about the sellers.

SOME AGGREGATOR MODELS 1. VIRTUAL MARCHENT : This is the business that operates only from the web and offers either traditional or web-specific goods and services. The methods of selling may be by list or auction. Eg. Amazon 2. CATALOGUE MERCHANT : Catalog merchant is the migration of mail order to a Web-based order business. 3. SURF-AND-TURF : This is traditional brick and mortal establishment with web storefront. This model has a potential for channel conflict. 4. BIT VENDOR : This is merchant that deals strictly in digital products and services and in its purest form, conducts both sales and distribution over the net. 5. SUBSCRIPTION MODEL : In this model users pay for access to the site. High value-added content is essential. Like generic business model on the web. Eg. Walt. St journal.

TYPES OF AGGREGATORS 1. Content aggregators: They are among the first large-scale sites on the web and mostly represent large publishing company. Eg. Pathfinder. com. 2. Mainstream aggregators: These include sites like Yahoo providing a web directory and a search engine, along the bunch of attractive tools like e-mail addresses , home pages, reminders and many others. 3. Event aggregators : These are sites that provide in-depth content and tools tailored to the needs of a particular group, which doubles as a clearly defined customers base. 4. Shopping aggregators : Shopping aggregators let consumers roam through hundreds of sites and catalogues and find the best price in seconds. They help customers sift through the dozens of e-commerce sites. Eg. Compare. com

INFO-MEDIARY MODEL: Information flow Sellers Info - mediary Buyers Flow of products / services An organizer of virtual community is called an information intermediary or infomediary, who helps customers to collect , manage and maximize the value of information about consumers. Data about consumers and their buying habits are very important to analyzed and to target market campaign.

TYPES OF INFO-MEIARIES 1. SPECIALIZED AGENTS : The related proprietary networks are sectioned off the broader Internet by having closed relationship with both buyers and sellers. Entering the info-mediary’s domain incurs cost on the part of the buyers and sellers alike, usually in the form of a fee or a certificate that they satisfy a certain membership profile. 2. GENERIC AGENTS : Theses info-madiaries maintain open relationship with both buyers and suppliers and involve no relationship-specific investment. Eg. Search engine like google. com 3. SUPPLIERS AGENTS: Many info-mediaries start off in this quadrant, sponsored either by specific cos. with a vested interest in selling their products or by close affiliation to core group of sellers. Thus they do not provide unbiased options for buyers. Major auto manufacturer have their own website. 4. BUYERS AGENTS : These info-mediaries established relationship with a core set of buyers, working on their behalf and any number of suppliers. To succeed they must build a large base of clients at the same time winning their trust. The value of each client increases as more & more clients join the service. Eg. Infoseek. com

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