B 063 OCER 03 INTEGRATED BOX OFFICE SOFTWARE

B 063 – OCER 03 – INTEGRATED BOX OFFICE SOFTWARE Theatre

Customer Data Obtained: 1) 2) 3) 4) Customer registration for online sales Customer Registration for sales at the multimedia kiosk When the customer subscribes to a newsletter When the customer purchases tickets by telephoning the box office.

Customer Sales Data Obtained: 1) Log in to purchase tickets online 2) Log in to purchase tickets at multimedia kiosk 3) Give details of their account when they purchase tickets by going to or telephoning the box office.

Theatre Show Data Obtained: 1) 2) 3) 4) Would track the different ways customers would buy tickets Data obtained from POS, Online, Kiosk. Depending on figures - can change their ticket sale strategy. Data capture forms used.

Ticket Management System Different considerations that is part of the management of ticket sales • Discounts for members • Loyalty card systems • Discount voucher codes • Group discounts • Early ticket availability for members • Start and stop dates for shows affecting ticket sales • Ticket limits for individuals Seating plans on websites tied into the TMS • Changed seating plans for different events • Block groups of seats together • Modified pricing for different shows

Administration

Reporting All the data from various areas described above are put into a database. As with all databases you can perform Queries • Simple – one table (Customers) • Complex – multiple tables (Customers, bookings) Reports • Viewed from on-screen reference • Exported to another application (spreadsheets) • Printed out and filed • Types of reports • Sales by performance • Sales for particular days • Sales though different Sales outlets • Sales by Ticket types • Daily sales • Financial reports

Integrated Box Office Marketing Used for targeted marketing to produce customer loyalty and satisfaction

Security • Data needs to be backed up continuously in a secure location • All connections need to be encrypted so hacked data cannot be understood • QR/Barcode and customer details displayed on tickets to reduce fraud.

Ticket Scanning • Scanning device used that is linked to the central Box office software • Used for • Scan barcode or QR codes from smart phones or tablets • Scan and inspect tickets quickly • Used over wifi, multiple devices to speed process • Can detect fake tickets • Keep count on number of people coming into a show.

Many day-to-day tasks can be automated by having an IBOS