AXOR Citterio hansgrohe Metris Talis 2 Spray Select

AXOR Citterio, hansgrohe Metris & Talis 2 -Spray Select Launch Manual © Hansgrohe SE. All rights reserved.

Agenda § Product Overview § Offering § Positioning § Competitive Overview § Features & Benefits § Marketing Tools § Communication © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 2

Product Overview Category AXOR Best Better Product Image Family/ Type Launch Date AX Citterio Select HG Metris Select (w s. Box) HG Talis S Select (w s. Box) Aug 2019 (w s. Box) Aug 2019 Finishes Chrome/ Steel Optic GPM 1. 75 Available in 1. 5 GPM? No © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 3

Product Overview Category Product Family/ Name AXOR AX Citterio Select Best AX Citterio Select (w s. Box) Better HG Metris Select High. Arc and Prep (w s. Box) Spout Swivel 110°/150° Special Finishes? No Spray Type Toggle Spray Diverter # of Sprays Laminar and Shower ADA Compliant Yes Approvals Completed Warranty Limited Lifetime © Hansgrohe SE. All rights reserved. HG Talis S Select High. Arc and Prep (w s. Box) 08. 2019 | 2 -Spray Select Kitchen Launch Manual 4

Product Overview Material Number Brand Line Product Title Finish 2019 Pricing 39863001 AXOR Citterio Select 2 -Spray Kitchen Faucet, Pull-Out, 1. 75 GPM chrome $886 39863801 AXOR Citterio Select 2 -Spray Kitchen Faucet, Pull-Out, 1. 75 GPM steel optic $1, 110 39862001 AXOR Citterio Select 2 -Spray Kitchen Faucet, Pull-Out with s. Box, 1. 75 GPM chrome $940 39862801 AXOR Citterio Select 2 -Spray Kitchen Faucet, Pull-Out with s. Box, 1. 75 GPM steel optic $1, 175 73820001 hansgrohe Metris Select High. Arc Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM chrome $725 73820801 hansgrohe Metris Select High. Arc Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM steel optic $870 73822001 hansgrohe Metris Select Prep Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM chrome $675 73822801 hansgrohe Metris Select Prep Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM steel optic $810 73817001 hansgrohe Metris Select Prep Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM chrome $730 73817801 hansgrohe Metris Select Prep Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM steel optic $876 73816001 hansgrohe Metris Select High. Arc Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM chrome $768 73816801 hansgrohe Metris Select High. Arc Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM steel optic $922 72823001 hansgrohe Talis Select S High. Arc Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM chrome $661 72823801 hansgrohe Talis Select S High. Arc Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM steel optic $793 72824001 hansgrohe Talis Select S Prep Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM chrome $593 72824801 hansgrohe Talis Select S Prep Kitchen Faucet, 2 -Spray Pull-Out, 1. 75 GPM steel optic $712 73867001 hansgrohe Talis Select S High. Arc Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM chrome $700 73867801 hansgrohe Talis Select S High. Arc Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM steel optic $840 73868001 hansgrohe Talis Select S Prep Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM chrome $646 73868801 hansgrohe Talis Select S Prep Kitchen Faucet, 2 -Spray Pull-Out with s. Box, 1. 75 GPM steel optic $775 © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 5

Product Placement Talis is positioned in Better Segment and Metris is positioned in Best Segment; AXOR Citterio positioned under AXOR brand. Price point according to existing Select Talis, Metris, and AXOR Citterio mixers with pull-out spout. New AXOR New Best New Better Metris 1 Spray #14884, -000; -800 $697. 00/ $896. 00 Talis S Select 1 Spray #72821 -001; -801 $636. 00/ $797 Talis S Select 2 Spray #72823, -001; -801 $661. 00/ $793. 00 Metris 2 Spray # 73820, -001; -801 $725. 00/ $870. 00 Citterio 1 Spray #39861, -001; -801 $830. 00/ $1, 039 Citterio 2 Spray #39863, -001; -801 $886. 00/ $1, 110 AXOR Citterio Best Metris Good Better Focus #04505, -000; -800 $520. 00/ $631. 00 © Hansgrohe SE. All rights reserved. Talis Good 08. 2019 | 2 -Spray Select Kitchen Launch Manual 6

Competitors NEW Essa KF HG Talis and Metris 2 Spray Select Finishes/List $ $534. 65 Chrome $561. 35 Artic Stainless $614. 85 Venetian Bronze $615. 00 Matte Black AXOR Citterio 2 Spray Select © Hansgrohe SE. All rights reserved. Collection: Touch Pull Down Touch Bar Touch Prep Pull Down Bar Prep Align KF Finishes/MSRP $ $717. 05 Chrome $765. 20 Stainless Collection: Touch Semi-Pro Touch Pull Down High. Arc KF (w S/H) High. Arc KF (no S/H) Bath Collection Shower Collection *Non HF faucets come in MB Beale KF Finishes/List $ $575. 00 Chrome $700. 00 Stainless Collection: Touch Semi-Pro Touch Pull Down Semi-Pro Pull Down Bar Sensate KF Venuto KF Finishes/List $ $712. 00 Polished Chrome $854. 80 Vibrant Stainless $900. 05 Matte Black Finishes/List $ $836. 00 Chrome $1, 028. 00 Stainless $N/A Matte Black Collection: Touch Pull Down (w black accents) Collection Touch Pull Down Touch Prep Pull Down Prep Beverage Pot Fillers 08. 2019 | 2 -Spray Select Kitchen Launch Manual 7

AXOR Citterio Features § § § Available in main faucet only Select On/Off button 2 -spray functionality (laminar and shower) Toggle spray diverter Mag. Fit magnetic sprayhead docking Swivel range: 110°/150° Select on/off button 1. 75 GPM Single hole installation Ceramic cartridge Available with s-box © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 8

AXOR Citterio - Benefits by Target Group Architect/Designer § Design – Timeless, linear, minimalist design by renowned architect and designer Antonio Citterio § On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space § Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner Plumber/Installer § Easy Installation – Faucet installation is simple and straightforward § Mounting nut requires only 2 screws to mount faucet reducing work load § Hose weight does not require any screws, simple clip on § No Time Loss – Plumber does not have to spend time hiring/requesting the hire of an electrician to do work on faucet due to lack of battery and electricity needs End-Consumer § Design – Timeless, linear, minimalist design by renowned architect and designer Antonio Citterio § On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space § Multiple Spray Options– Laminar and shower spray available depending on user needs § s. Box – s. Box option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner § Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner § ADA – ADA compliant § s. Box – s. Box option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 9

hansgrohe Metris & Talis - Features § § § Available in main and prep On/Off Select button 2 -spray functionality (laminar and shower) Toggle spray diverter Mag. Fit sprayhead docking Swivel range: 110°/150° Select on/off button 1. 75 GPM Single hole installation Ceramic cartridge Available with s. Box © Hansgrohe SE. All rights reserved. Pictured: Hansgrohe Metris KF Pictured: Hansgrohe Talis KF 08. 2019 | 2 -Spray Select Kitchen Launch Manual 10

hansgrohe Metris & Talis - Benefits by Target Group Architect/Designer § Design – Timeless, linear, minimalist design adapts to most kitchen styles § On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space § Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner Plumber/Installer § Easy Installation – Faucet installation is simple and straightforward § Mounting nut requires only 2 screws to mount faucet reducing work load § Hose weight does not require any screws, simple clip on § No Time Loss – Plumber does not have to spend time hiring/requesting the hire of an electrician to do work on faucet due to lack of battery and electricity needs End-Consumer § Design – Timeless, linear, minimalist design adapts to most kitchen styles § On/Off Select Button – Mechanical Select button offers safety in usage. No worries about electricity mixing with water under your faucet. No batteries needed. Faucet will not turn on/off by itself wasting water through the day – efficiency. Maintain clean work space § Multiple Spray Options– Laminar and shower spray available depending on user needs § s. Box – s. Box option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner § Robust Faucet – Select button robustly tested at our labs ensuring reliable durability and perfect for everyday use. Reduces liability for Architect and building owner § ADA – ADA compliance § s. Box – s. Box option saves space under cabinet by pulling water hose to the back of the wall. Hoses do not get intertwined under the cabinet, reducing liability for Architect and building owner © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 11

s. Box - Features § § § 20 ½” high x 6 ¼” wide s. Box specific hose required Currently available with 2 spray Talis, Metris, and Citterio only – expected to expand to additional faucets in the future © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 12

s. Box - Benefits by Target Group Architect/Designer § Freedom of Movement – s. Box option allows for easy flow of pull out hose during use increasing product longevity § Space Saver – Kitchen faucet hoses do not get intertwined under the cabinet, reducing potential damage and liability for Architect and building owner § Cabinet Compatibility – s. Box is designed to fit most cabinet sizes/spaces Plumber/Installer § No true benefits for Plumber/Installer. s. Box is designed for the consumer experience End-Consumer § Freedom of Movement – s. Box option allows for easy flow of pull out hose during use increasing flexibility in spray head usage § Extended Life of Material – The s. Box protects pull out hose from damage in base cabinet § Space Saver – Kitchen faucet hoses do not get intertwined under the cabinet freeing up space and adding product longevity § Cabinet Compatibility – s. Box is designed to fit most cabinet sizes/spaces § Flexible Installation – s. Box can be installed vertically, at an angle, or turned up to 90° © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 13

2 -Spray Select Kitchen Marketing Tools Creative Assets (Photography) Website/ Social/ Digital Merchandising/ Displays Samples Training Programs /Promotions Tradeshows /Events PR/Media Campaigns Literature/ Collateral Marketing Swag Communication dat Up © Hansgrohe SE. All rights reserved. e 08. 2019 | 2 -Spray Select Kitchen Launch Manual 14

Current Assets – 2 -Spray Select Images Hightail link to download 2 -Spray Select images (including product images). © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 15

Current Assets – s. Box Images Hightail link to download s. Box images. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 16

Current Assets – s. Box Video Currently working on edits with HQ on editing the EU version. US version will be communicated once finalized. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 17

Website/Digital - Product Listings: Products have be released for website – Aug 2019. - Content Page: hansgrohe 2 -Spray Select content page going live - Aug 2019. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 18

Web Content General Kitchen Copy for Enhanced Web Content Design With a range of models and styles, paired with the quality and design you expect from hansgrohe, dream kitchens become a reality. Kitchen faucets by hansgrohe exude beautiful design, superior durability, and unique features that are intuitive to use. Pick your desired faucet, then browse the entire product suite for complementary fixtures. German engineering ensures a lifetime of consistent and dependable operation. Maintenance Products that function perfectly are essential. To ensure that they do, every hansgrohe kitchen faucet is 100% air-tested in production. The silicone aerator and spray nozzles help optimize water flow performance, resist mineral deposit build-up, and are designed to be easily wiped clean. Installation Can be installed over existing multi-hole counter configurations. Standard 3/8 -inch pipe connection hoses included. Baseplate sold separately. Please comply with all local, state, and federal plumbing codes and regulations. Installation instruction link below. Customer Support customerservice@hansgrohe. com | 1 (800) 334 -0455 | Limited Lifetime Warranty | Installation | User Guide | Warranty PDF links below More detailed website content per product available within the Hightail link. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 19

Social Media Support the launch with Linked. In & Facebook posts this month on the launch of the new kitchen faucets Please make sure to share with your followers as well © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 20

Displays/Samples Available for Showroom Displays/Samples Art. No. Product name Product Description Finish Display Stock 73816801 Metris HG Metris 2 Spray Select Pull Out (with s. Box) Steel Optic 15 39863001 Citterio AX Citterio 2 Spray Select Pull Out Chrome 15 73820001 Metris HG Metris 2 Spray Select Pull Out Chrome 80 72823801 Talis HG Talis 2 Spray Select Pull Out Steel Optic 100 With a limited number of display units available (working kitchen faucets), the focus should be on displaying product in top showrooms using the Metris 2 Spray Select, Metris with s. Box and Citterio. Jason Mc. Neely will contact you for your needs in each region. Talis 2 -Spray Select, the new Allegro and two Joleena kitchen faucets coming in October will be added to a freestanding kitchen display and allocated to top accounts in each region. 100 will be available. 500 2 -Spray Select spray heads will be forthcoming for you to change out the current 1 spray Selects that are in the field. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 21

Training Customer Launch Presentation ü Available on Rep Login and will be provided via email to sales team Aquademie/Training ü Included into the Aquademie training e. Learning Website (Rewards Program) ü Available by Aug 2019 © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 22

Tradeshows/Events § KBIS 2019 § ICFF 2019 § KBIS 2020 © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 23

Rewards Programs Kitchen Select products will be added to HG Rewards and FEI Rewards by Aug 2019 © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 24

Promotions Stock Promotion ü Included in Q 4 kitchen promo (TBD) ü Flyer, email communications to POC at showrooms Rewards Program ü Sell through for Q 4 kitchen promotion ü Flyer, email communications to Rewards members, Rewards website homepage © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 25

PR/Media § Kitchen press release (Aug) § No additional media spend © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 26

Literature O P F Supplement Pricebook 2019 – January © Hansgrohe SE. All rights reserved. Kitchen Brochure (Update to Kitchen Flyer) 2019 – August (digital only/print in 2020) O P F AX Citterio 2 -Spray Select 1 -Page Price Sheet 2019 – August (digital only) 08. 2019 | 2 -Spray Select Kitchen Launch Manual 27

Marketing Swag hansgrohe Select kitchen aprons and kitchen towels available for customer events: § Kitchen Demonstrations § Giveaways/drawings Please contact marketingusa@hansgrohe. com to request these for events. © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 28

Communication Internal Communication § Call with Internal Sales – Aug 8 th § Internal Sales to share with Rep Agencies following call § Launch manual will be added to the Rep Login and shared in the Marketing Minute (Aug) External Communication § Customer Launch presentation available on Rep Login for download § “New Products” newsletter to all direct customers – Summer § “New Products” blast to all Hansgrohe Rewards participants – Aug 2019 © Hansgrohe SE. All rights reserved. 08. 2019 | 2 -Spray Select Kitchen Launch Manual 29