Awareness Raising Tools Drte Peters seecon international gmbh

Awareness Raising Tools Dörte Peters, seecon international gmbh Awareness Raising Tools 1

Find this presentation and more on: www. sswm. info. Copyright & Disclaimer Copy it, adapt it, use it – but acknowledge the source! Copyright Included in the SSWM Toolbox are materials from various organisations and sources. Those materials are open source. Following the opensource concept for capacity building and non-profit use, copying and adapting is allowed provided proper acknowledgement of the source is made (see below). The publication of these materials in the SSWM Toolbox does not alter any existing copyrights. Material published in the SSWM Toolbox for the first time follows the same open-source concept, with all rights remaining with the original authors or producing organisations. To view an official copy of the Creative Commons Attribution Works 3. 0 Unported License we build upon, visit http: //creativecommons. org/licenses/by/3. 0. This agreement officially states that: You are free to: • Share - to copy, distribute and transmit this document • Remix - to adapt this document. We would appreciate receiving a copy of any changes that you have made to improve this document. Under the following conditions: • Attribution: You must always give the original authors or publishing agencies credit for the document or picture you are using. Disclaimer The contents of the SSWM Toolbox reflect the opinions of the respective authors and not necessarily the official opinion of the funding or supporting partner organisations. Depending on the initial situations and respective local circumstances, there is no guarantee that single measures described in the toolbox will make the local water and sanitation system more sustainable. The main aim of the SSWM Toolbox is to be a reference tool to provide ideas for improving the local water and sanitation situation in a sustainable manner. Results depend largely on the respective situation and the implementation and combination of the measures described. An in-depth analysis of respective advantages and disadvantages and the suitability of the measure is necessary in every single case. We do not assume any responsibility for and make no warranty with respect to the results that may be obtained from the use of the information provided. Awareness Raising Tools

Find this presentation and more on: www. sswm. info. Contents 1. Introduction 2. Awareness Raising 3. Examples of Awareness Raising Tools 4. Applicability 5. References Awareness Raising Tools 3

Find this presentation and more on: www. sswm. info. 1. Introduction Where do Awareness Raising Tools belong to? Awareness raising/ communication tools belong to the software implementation tools of Sustainable Sanitation and Water Management Awareness Raising Tools 4

Find this presentation and more on: www. sswm. info. 1. Introduction With Awareness Raising Tools… Tools: • Media campaigns • Advocacy to influence leaders • Empower young people as promoters • School campaigns Etc. Awareness Raising Tools Source: http: //portal. worldwaterforum 5. org/wwf 5/enus/Lists/Kyoto%20 Prize%20 Application%20 Form/Attachments/68/Tankap oster-%20 poster%20 guj. jpg [Accessed: 23. 03. 2010] . . . you try to influence social norms, attitudes and values of people so they will change their behaviour because they are convinced that they are doing the right thing and their actions are in line with their personal values. 5

Find this presentation and more on: www. sswm. info. 2. Awareness Raising What is Awareness Raising? Awareness raising = alerting general public that - issue exists - approach to the issue is essential (in way awareness raising group proposes) Central aims: inform public about issue & solutions change public opinion & behavior create demand raise money get issue onto political public agenda make issue credible in policy debate (WATERAID and WSSCC 2003) Source: http: //www. wsscc. org/en/resources/advocacymaterial/wash-images-messages/wash-2007/index. htm Awareness Raising Tools 6

Find this presentation and more on: www. sswm. info. 2. Awareness Raising Why Awareness Raising? Because… changing opinion & behaviour of public & creating demand for SSWM is crucial for sustainability of all SSWM tools. no sense to built toilet if no one knows how and why to use it! Awareness raising to change opinion & behavior Source: http: //www. wsp. org/wsp/about/Cartoon%20 Calendars/2010%20 Calendar Awareness Raising Tools 7

Find this presentation and more on: www. sswm. info. 2. Awareness Raising Young People as Promoters Creating Information Material Media Campaigns: School Campaigns SSWM in School Curriculums Awareness Raising Tools Advocacy – Influencing Leaders Radio Video Internet and Email Posters and Flyers Awareness Raising Tools Social Marketing Corporate Social Responsibility 8

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Social Marketing • Similar to conventional marketing but end goal is social benefit (e. g. improvement of health, conservation of resources, etc. ) • Uses marketing techniques to raise awareness & to create demand for social objectives. When/ where to apply: • when you want to create demand for SSWM • essential to all processes of SSWM! • combination with other awareness raising tools & capacity building important + consumer based approach + creates demand for SSWM Awareness Raising Tools - needs financial resources

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools School Campaigns (IRC 2007) … provision of safe water and sanitation facilities AND school education of SSWM issues. When/ where to apply: • local school/ community level • schools without safe W&S facilities + spreads from school to household to community − costs for facilities, soap, O&M, teaching teachers, … A successful school campaign in Nepal, where the family and wider community were involved into the programme. On this day, the school became an award for its leadership in making the viallage open defecation free. Source: KROPAC, M. (2009). Awareness Raising Tools

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools SSWM in School Curriculums When/ where to apply: • schools without SSWM in curriculums • big classes (practical lessons) Goals: increasing knowledge, change attitutes, encourage action + raise next generation with knowledge promoting SSWM + children might influence family members - teachers need to be trained School orientation on correct use of urine separation toilet at elementary school in Baluarte (Cagayan de Oro, Philippines) Source: GENSCH, R. (2009) Awareness Raising Tools

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Young People as Promoters assuring that project/ program has greater effect & more long lasting impact on the communities When/ where to apply: • youth needs to have time • schools, universities + create appealing campaigns + raises self-esteem - lack of work experience - lack of seriosity Source: http: //www. andamandiscoveries. com/blog/uploaded_images/youth-act-715428. jpg Awareness Raising Tools

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Advocacy − Influencing Leaders (DE JONG 2003) Action of delivering an argument to - gain commitment from political & social leaders - prepare a society for a particular issue Media important When/ where to apply: • local community level, national & international level • well functioning media network & communication channels + can boost campaign - time-consuming, expensive Political support: The mayor of Mymensingh Pourashava has supported the Malgudam community to create a demonstration plot for using toilet bags as fertilizer. Source: http: //www. pseau. org/gif/couv_gtz_ecosan_newsletter. gif Awareness Raising Tools

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Creating Information Material way to assure strong & sustained impact & behavioural change through curiosity and interest in the subject When/ where to apply: • any topic & issue • depending on target population + simple, accessible information + breaks language & cultural barriers + helps promote w&s solutions An information sheet placed outside a new Urine Diversion Toilet in Khatgal, with an English Graph on the left and a Mongolian at the right. Mongolia. Source: CONRADIN (2007) Awareness Raising Tools - not necessarily understood by everyone - requires considerable preparation - distribution can be a challenge

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Media Campaigns − Posters and Flyers (SCHAAP & VAN STEENBERGEN 2001) When/ where to apply: • many illiterates (posters without text) • regions with many poor • flyers at universities + can reach wide & specific audiences + emphasise main messages & give educational information − one-way medium − little slogan/ picture needs to have huge impact Source: http: //www. wsscc. org/en/resources/advocacymaterial/wash-images-messages/wash-2007/index. htm Awareness Raising Tools 15

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Media Campaigns − Radio (BURKE 1999, WATERAID and WSSCC 2003) efficient tool to influence public opinion, reaches wide audience involvement of public increases decision-makers attention When/ where to apply: • many illiterates • rural areas • community participation Source: http: //radiofordevelopment. org. uk/? p=417#more-417 + radio can have direct effect on public attitude & behaviour Awareness Raising Tools − one-way medium (WATERAID 2007) 16

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Media Campaigns − Video Visual medium: conveys complex ideas in comprehensible formats (BURKE 1999) When/ where to apply: • show at public places • accessible in internet • use at schools, unis, courses + useful to teach specific skills + engages partizipation − equipement expensive − electricity needed Source: http: //video. cta. int/ Awareness Raising Tools 17

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Media Campaigns − Internet and Email (BURKE 1999) Internet: websites, fora for online discussions and files to get information, do research and download. Email: mostly advertising (e. g. for an activity) and networking in groups. Used in an integrated way When/ where to apply: • where people know SOMEthing about SSWM, for additional information • regions where computers are spread widely + most interactive medium + gives people access to sources − computers expensive − sometimes censored from other countries Awareness Raising Tools 18

Find this presentation and more on: www. sswm. info. 3. Examples of Awareness Raising Tools Corporate Social Responsibility (CSR) commitment by businesses to behave ethically & contribute to economic development & improve quality of life of society at large When/ where to apply: • for financial & non-financial CSR partnerships with development actors • when you want business to behave fair & responsible (e. g. human rights, environment) + go beyond minimum legal + requirements address social & ecological needs − sometimes just for PR reasons Awareness Raising Tools Source: http: //www. sustainabilityblog. org/2007/11/13/what-is-corporatesocial-responsibility/

Find this presentation and more on: www. sswm. info. 4. Applicability At least one of the tools will always be applicable in a region… which tool is best applicable depends on target group important to consider cultural & religious backgrounds combination of tools deepens their impact Source: http: //www. wsp. org/wsp/about/Cartoon%20 Calendars/2007%20 Calendar Awareness Raising Tools 20

Find this presentation and more on: www. sswm. info. 5. References BURKE, A. (1999): Communications & Development. A practical guide. London: Social Development Division. Department for International Development. URL: http: //www. allindiary. org/pool/resources/dfid-communications-and-development-a-practialguide. pdf [Accessed 2010]. JONG, D. de (2003): Advocacy for Water, Environmental Sanitation and Hygiene. Thematic Overview Paper. Delft: IRC International Water and Sanitation Centre. URL: http: //www. irc. nl/redir/content/download/4154/47972/file/advocacy. pdf [Accessed 2010]. IRC (2007): Towards Effective Programming for WASH in Schools: A manual on scaling up programmes for water, sanitation and hygiene in schools (Technical Paper Series No. 48). Delft: IRC International Water and Sanitation Centre. SCHAAP, W. & VAN STEENBERGEN, F. (2001): Ideas for Water Awareness Campaigns. Stockholm: Global Water Partnership. WATERAID (2007): The Advocacy Sourcebook. London: Water. Aid. URL: http: //www. wateraid. org/documents/plugin_documents/advocacy_sourcebook_2. pdf [Accessed 2010]. WATERAID & WSSCC (2003): Advocacy Sourcebook. A Guide to advocacy for WSSCC co-ordinators working on the WASH campaign. London & Geneva: Water. Aid and Water Supply & Sanitation Collaborative Council. URL: http: //www. wsscc. org/fileadmin/files/pdf/publication/Advocacy_Sourcebook_interactive. pdf [Accessed 2010]. Awareness Raising Tools 21

“Linking up Sustainable Sanitation, Water Management & Agriculture” SSWM is an initiative supported by: Compiled by: Awareness Raising Tools 22