Awareness Consumer Awareness Million Dollar Sailor A personal

Awareness Consumer Awareness Million Dollar Sailor A personal wealth building program for Sailors and family members.

Awareness Agenda th y h W ry? a t i l i e. M , s n o i t a t n e es r s p e m r a s i c S M & s d u a Fr / g n i s i rt e s v e i d g A e t a r t S at b m o C n o i t c e ot r P r e m u s Con lp e H f o s e c r Sou 2

Awareness Why the Military? ▪ ▪ ▪ Young Away From Home Steady Income Impulse Buyers Lack Financial Education 3

Awareness Consumer Issues 4

Awareness Marketing Slogans Army, 1981 Nike, 1988 Mc. Donalds, 2003 Verizon Wireless, 2005 5

Awareness Advertising Techniques 6

Awareness Combat Strategies Know How to Purchase • • Analyze Wants, Needs & Motives Know What You Can Afford Do Your Homework Comparison Shop Check the Warranty / Guarantee Get Agreements in Writing Sleep on It 7

Awareness Combat Strategies Know How to Complain • Salesperson • Company • Manufacturer • Consumer Advocate Resources 8

Awareness Identify Theft 9

Awareness If You Have Been a Victim ▪ Place Fraud Alert on Credit Report ▪ Close Fraudulent Accounts ▪ File Local Police Report ▪ Contact Federal Trade Commission 10

Understanding the Military Lending Act Awareness 11 ▪ Mandates 36% Interest Cap ▪ Protects Military Lender from: » Roll-Over Loans » Waiver of Consumer » Protections » Arbitrary Provisions » Loan Security Misuse » Mandatory Allotments

Awareness 12 Consumer Protection Laws Service Members’ Civil Relief Act Consumer Bill of Rights Fair Credit Billing Act State Consumer Protection

Awareness Consumer Defense ▪ ▪ ▪ ▪ Command Financial Specialist Fleet and Family Support Center Navy-Marine Corps Relief Navy Legal Services Office State Attorney General Office of Consumer Affairs Better Business Bureau Armed Forces Disciplinary Board 13

Awareness Consumer Awareness Lab 14