Avila University AU SWOT Analysis Martell Harris Bellevue

Avila University (AU) SWOT Analysis Martell Harris Bellevue University

SWOT Definition Internal External • Strengths § Opportunities (Capitalize) (Invest) • Weakness § Threats (Shore up) (Identify)

AU SWOT ANALYSIS Strengths: § A range of programs including academic programs § Employee commitment & engagement § Physical infrastructure of campus § Positive community perception § Affordability § International presence

AU SWOT ANALYSIS Weaknesse s: • A range of programs including academic programs • • • Scarcity of financial resources Imbalanced quality of graduate programs Academic counseling Upkeep & condition of campus Inefficient information systems

AU SWOT ANALYSIS Weaknesses Cont: § Contending on the basis of ”COST" rather than diversity § Viewed that we are not receptive to the community § Unsatisfactory relationships with external communities & alumni § Not reaching fundraising potential § Absence of pace and flexibility when responding to new trends and issues

AU SWOT ANALYSIS Opportunitie s: • Diversity of new entering students • Developed Avila’s brand name through additional marketing and communications • Capitalize on Avila’s relatively small size to create an intimate and personal learning experience • Improve new sources of income through program development, research funding, and interest of partnering/relationship tactics • Built on strengths at developing programs internationally • Realize Avila’s long term funding potential

AU SWOT ANALYSIS Threats: • • State Funding Government Funding & Policy Uncertainty Public & Private Government Pressures University Student Enrollment Level University Perception Increased Higher Education Options (Household Named Colleges) Resource advantage held by Universities we want to exceed

AU Strategies 1. 2. 3. 4. 5. Emphasize on Learning Strategic Enrollment Managing Academic and Student Encouragement Effective Use of Resources Culture of Planning and Assessment

AU Strategies 1. Emphasis on Learning Goals: • Provide high quality academic programs in a supportive environment • Enhance program quality with continuous systematic academic assessment • Recruit and retain quality faculty • Increase diverse learning opportunities for entire campus community • Graduate career minded students with well developed critical thinking and communication skills

AU Strategies 2. Strategic Enrollment Managing Goals: • Decide best enrollment to serve preferred residents • Manage growth for quality student experience and educational environment • Reinforce widespread recruitment plan • Spread and synchronize retention efforts

AU Strategies 3. Academic and Student Support Goals: • Continue to improve quality of student academic and residential experience • Continue to increase student engagement in educational activities • Continue to improve campus facilities • Continue to improve student satisfaction of services

AU Strategies 4. Effective Use of Resources: • Manage and maximize physical and human resources • Provide accessible, affordable, high quality academic programs and services • Expand campus technological infrastructure to keep up with academic and social needs • Continue long term financial planning strategy to support University priorities • Increase Charitable support

AU Strategies 5. Culture of Planning and Assessment: • Improve system for continuous strategic planning • Increase communication and use of assessment information • Reinforce planning and assessment efforts at all levels

Conclusion ü Strategic planning process increases the way a firm manages the internal resources, scanning the external environment, position themselves in an industry. Strategic planning process include efforts made by strategist and a number of essential dimensions for rational decision making including goals, environmental positioning and matching firm’s capabilities with opportunities. ü The strategic planning process addresses a long term goal and requires the involvement of top management (Leadership) in policy making, reviewing the objectives, goals, allocation of resources, identifying alternative strategies, scanning for environment and evaluation to the whole process (Hassan, 2010).

References 1. Hassan, H. (2010). The relationship between firms strategic orientations and strategic planning process. International Journal of Business and Management, 5(11), 35 -49. 2. Kaplan, R. S. , & Norton, D. P. (2001). The strategy-focused organization. Strategy & Leadership, 29(3), 41 -42. 3. Olsen, E. (2008, July 28). SWOT analysis how to perform one for your organization. Retrieved October 5, 2016, from http: //On. Strategy. HQ. com website: https: //www. youtube. com/watch? v=GNXYI 10 Po 6 A