Automotive Kit Product Launch Book Launch Date July
Automotive Kit Product Launch Book Launch Date: July 01, 2013 Strictly confidential | PT-RT/MKP-DR | 07/25/2011 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.
Market & Product Information Automotive Kit-7700 AT è Market Objectives: Introduce new users to the Dremel products è Use product promotionally and opportunistically è Gain placement at new retailers or new spots within existing retailers è è Kit Contents: è è è Example Projects: è è è 2 Kit included the Dremel Cordless 7700 (7. 2 V) series tool Kit offers 10 essential accessories to cut, buff, and clean in a variety of auto-related applications Buffing Scratches Cleaning Battery Corrosion Removing Rusted Bolts & Brackets Polishing Hub Caps Polishing Cylinder Head Strictly confidential | PT-RT/MKP-DR | 02/07/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Packaging Information: Inner Pack: 1 Weight 1. 52 lbs H” x W” x D” 8 7/8” x 2 7/8”x 4. 5" 3 of 9 1434 D I 2 of 5 10080596036741 Master Pack: 4 Weight 6. 08 lbs H” x W” x D” 8 7/8”" x 11. 5" x 4. 5" MP 7434 P I 2 of 5 20080596036748 SKU Information: Kit Description 7700 -AT 7. 2 V Automotive Kit Contents 10 Accessories Catalog Number 7700 -AT Material Number F 0137700 AT Availability 7/1/13 50% off Price $41. 16 Best Net $39. 20 Suggested Retail $49. 00 UPC 080596036744 Country of Origin Mexico
Communication Launch Tools – Communications E-Newsletter (August 2013) • Will be sent to 120, 000+ DREMEL e. Newsletter subscribers! Mobile-optimized Landing Page • Step-by-step project guides for auto projects • Project how-to videos • Users will be driven to the page through social media as well as a QR code on the kit PR Efforts • Proactive outreach to target trade and consumer media to share product news and tool samples at launch. • Samples and product information will also be shared with media throughout the year as part of seasonal hooks (Christmas) editorial calendar outreach. • Outreach to bloggers and influencers to share product samples and press materials. • Dremel followers are growing quickly! • Proactive messaging around Auto Kit • Creates a buzz around new products on emerging social networking sites Strictly confidential | PT-RT/MKP-DR | 02/07/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties. Removing a Rusted Bracket
Communication Online Assets for Accounts Share web-ready content with your accounts to get best-in-class online placement Descriptions Hi-Rez Jpg Images Ready to go on a minute's notice, this two-speed cordless tool is perfect for a variety of do-it-yourself jobs inside or out. Complete with accessories to tackle projects like buffing scratches or cleaning battery corrosion, this kit is a musthave for any auto owner or enthusiast! Features - Tool Features: - Two speeds for control and accuracy - 7. 2 colts of power you can take anywhere - Light and compact so it is easy to handle and use Hero Image - Accessory Content: - (3) 426 Cut-Off Wheels - (2) 429 Felt Polishing Wheels - (1) 421 Polishing Compound - (1) 530 Brass Brush - (1) 531 Stainless Steel Brush - (1) 401 Mandrel - (1) 402 Mandrel Application Images Add to the item listings on your account website Visit Dremelnewsroom. com/gallery. html for even more images to provide to accounts Strictly confidential | PT-RT/MKP-DR | 02/07/2013 | © Robert Bosch Gmb. H reserves all rights even in the event of industrial property rights. We reserve all rights of disposal such as copying and passing on to third parties.
- Slides: 4