Autodesks ISV Partner Program 2007 Autodesk 1 ISV
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Autodesk’s ISV Partner Program © 2007 Autodesk 1
ISV Partner Program Jim Quanci Director, Autodesk Developer Network Reminder: Live meeting *6 to mute your phone © 2007 Autodesk 2
ISV Partner Recruiting Team North America Olimpio De. Marco, Partner Recruitment Executive, Manufacturing & Plant David Pothier, Partner Recruitment Executive, Architecture/Engineering/Construction Scott Pember, Partner Recruitment Executive, Geospatial James Thomas, Partner Recruitment Executive, Canada © 2007 Autodesk 3
Today’s Agenda Autodesk Corporate Update ISV Partner Program Overview ISV Partner Testimonial – Ameri-CAD ISV Partner Testimonial – Striker Systems ISV Program Benefit Summary Questions & Answers © 2007 Autodesk 4
© 2007 Autodesk 5
The World’s Leading 2 D and 3 D Software Company © 2006 Autodesk § We are a Fortune 1000 company § 100% of the Fortune 100 use our products § 8 million registered users around the world § An unsurpassed partner network § 3, 000 third-party developers 6
Strength and Stability A 24 -year history of financial success: § Net Revenue for fiscal 2007 was $1. 8 billion § $10 billion market cap § No debt § Cash and equivalents of $960 million An unwavering commitment to technology innovation and development: © 2006 Autodesk § Product line unification § Open/interoperable solutions § Visualization, simulation, and analysis § Industry collaboration and convergence 7
Manufacturing Building Infrastructure Media & Entertainment © 2006 Autodesk Industry Leadership We are a global software leader that offers a diversified portfolio of software tools and industry solutions to help customers experience their ideas before they are real: § Conceptual design § 2 D design and drafting § 3 D model-based design § Simulation, animation, and visualization § Collaboration and data management 8
The Largest Design Community… Users (M) 8 7 6 5 4 0 © 2006 Autodesk 9 Graphisoft Nemtschk Bentley ESRI PTC 1 UGS 2 Dassault 3
…and the Fastest Growing New Seats (1000’s) 1000 750 PTC Dassault 250 ESRI 500 0 © 2006 Autodesk 10
An Acknowledged Innovator Auto. CAD § 2006 “Auto. CAD 2007, Overall Product Grade: A+”, Cadalyst Inventor § 2005 “Hot 100”, Start Magazine § 2005 “Top 50 Manufacturers”, Industry Week § 2005 “PLM Ready for Inventor”, Machine Design Alias § 2006 Cadalyst All-Star Cadalyst § 2003 Good Design Award, Japan Ministry of Economy Trade and Industry Data Management § 2007 2. 4 B+ files managed § 2004 “Vault, Overall Product Grade: A” Cadalyst Civil 3 D § 2005 “Civil 3 D, Overall Product Grade: B+”, Cadalyst Map 3 D § 2006 “Overall product: A”, Cadalyst Labs Review Revit § 2005 “The TOP for DESIGN" Award, Computer Design Magazine, Czech and Slovak Republic © 2006 Autodesk 11
ISV Partner Program North America © 2007 Autodesk 12
Autodesk ISV Program § Over 400 Developer Partners building over 1, 000 specialized solutions § National and international coverage available § Autodesk Brand Equity § Co-Marketing Funds § Growing Markets § © 2007 Autodesk ISV Partners service niche markets not traditionally targeted by VARs. § Autodesk Developer Network Support § Autodesk University Developer Conference § Dedicated Partner Manager § On-boarding Process to Accelerate Time to Market 13
ISV Partnering Options § © 2007 Autodesk 3 types of ISV Programs § Bundle – Bundle our products with yours under one price § Build – We offer developer versions of our software for you to customize § Integrate – For businesses that customize Autodesk solutions § Single Source Supplier Trusted Advisor § Success together § You gain access to Autodesk marketing, training § Joint customers gain important solutions to help them improve their business § Increase your Return on Investment 14
ISV Partnering Options Bundle Build ISV Application OEM Autodesk Technology + Autodesk Software © 2007 Autodesk 15
ISV Partnering – Build option ‘Build’ Solution § ‘Build’ Licensed Technology § Auto. CAD OEM § Autodesk Real. DWG § Contract ‘Limited’ OEM © 2007 Autodesk ISV Application Autodesk Technology 16
ISV Program Overview © 2007 Autodesk § May only sell Autodesk software in conjunction with your ISV solution § Margins in-line with VAR margins § ISV does first level support of Autodesk solution (phone support) § 800 number for partner to call into Autodesk technical support – not for end user § Autodesk training – sales, technical, management § Autodesk marketing support 17
Autodesk Products Categorization Category 1 Category 2 Auto. CAD LT Auto. CAD Auto. Sketch Impression cleaner VIZ cleaner XL combustion Map. Guide Studio Sketch. Book Pro Symbols © 2006 Autodesk Category 3 Auto. CAD Electrical Auto. CAD Mechanical Auto. CAD Architecture Auto. CAD MEP FM Desktop GIS Design Server Map 3 D Map. Guide Enterprise Raster Design Topobase CAi. CE Visual Transportation Emergency Response Land Desktop Survey Utility Design 18 Category 4 Inventor Routed Systems Suite Inventor Simulation Suite Inventor Professional Suite Inventor Suite Intent Developer / Run-time Productstream/Vault Productstream Professional Revit Architecture Suite Revit MEP Suite Revit Structure Suite Civil 3 D-Civ Des Companion Auto. CAD P&ID
ISV Product Categories © 2007 Autodesk 19
ISV Partner Training § Sales Camp – at One Team Conference § Foundation for Success – Chicago § Leadership Summit § Marketing boot camp § e. Learning Portal § Technical © 2007 Autodesk § Tech Camp § e. Learning Portal § Webcasts 20
Existing Partner Existing ISV Partner Ameri-CAD, Inc. Striker Systems, Division of Computer Design, Inc. An ITW Company Jay Moore, Business Development © 2007 Autodesk 21
Ameri-CAD, Inc. ISV Premier Partner • Founded 1989 - Residential services & software developer • Acquired by Illinois Tool Works (NYSE: ITW) August 1, 2007 Global manufacturing leader - revenues > $14 Billion. • Vision. REZ customization provides … Coordinated Designs 3 D Models Framing Bill of Materials Construction Documents Graphic Renderings Animations and more … • Intelligent data integration with manufacturing organizations - Alpine Engineered Products, Truswal, Space. Joist, and Intellibuild © 2006 Autodesk 22
Ameri-CAD, Inc. • Autodesk Development Platforms: • Auto. CAD Architecture 2008 • Architectural Desktop 2007 • Auto. CAD MEP 2008 • Autodesk DWF File Format • ISV Developments: • Vision. REZ Plug In • Vision. REZ Roof & Trim Plug In • Vision. REZ Stand Alone • Goal: Integrate, Communicate, and Consolidate to reduce fragmentation through “streamlining” on Autodesk powered “purpose-built” communication platforms © 2006 Autodesk 23
Why partner with Autodesk? Business Benefits of ISV partnership Technology • Application Programmers Interface: Access to robust application programmers interface (API) for vertical market customization Market Presence • Industry Leader: With more than 18 years of business operations, Autodesk truly is the leader in A/E/C technology innovations • Marketing Opportunities: Access numerous marketing opportunities such at Autodesk University, Autodesk User Group International (AUGI), Autodesk website exposure © 2006 Autodesk 24
Why partner with Autodesk? Business Benefits of ISV partnership Revenue Extensions • Full, Upgrade & Crossgrade Seats: Resale of existing Autodesk product lines • Subscription: Predictable future revenue • Training: Autodesk core programs + 3 rd party development • Support: Maximize income and customer satisfaction ISV Success Story • Acquisition: Acquired by Illinois Tool Works in 2007 (NYSE: ITW). Global manufacturing organization with revenues in excess of $14 Billion. © 2006 Autodesk 25
Existing ISV Partner Striker Systems, Division of Computer Design, Inc. Michael Boggs, VP Sales & Marketing © 2006 Autodesk 26
Striker Systems ISV Premier Partner Punching § 1985 - Founded § 1986 - Autodesk Reseller § 1989 Cutting Nesting © 2006 Autodesk - Introduced FAB Professional line of Auto. CAD based sheet metal fabrication products § 1995 - Converted Autodesk Reseller status to ISV Partnership Better match for business model § 1996 - Introduced Fab. CAD Professional line of sheet metal fabrication products built on Auto. CAD OEM 27
Striker Systems ISV Premier Partner Punching § ADN Member, ISV Partner, and ATC § Products operate on § Auto. CAD Cutting § Auto. CAD Mechanical § Auto. CAD OEM § Autodesk Inventor § Currently Nesting © 2006 Autodesk world leader in sheet metal nesting and CAD/CAM software based on Autodesk technology 28
Why ISV partnership with Autodesk? § Additional sales and marketing resources § Technical and business development training opportunities (e. g. Leadership Summit) § Greater control over sales process § Increased revenue through sale of Autodesk products, subscription, and supporting services § Leveraging Autodesk market strength provides competitive superiority within Autodesk user community § Access to Autodesk products breeds new development opportunities SHEET METAL NESTING & CAD/CAM SOFTWARE © 2006 Autodesk 29
ISV Program Benefits § § © 2007 Autodesk Leverage § Autodesk Brand Equity § Autodesk Growth Engine § Autodesk Installed Base § Autodesk Marketing Machine Sales Gains § Higher Average Selling Prices § More Margin per sales effort § Differentiation from competitors § More leads and Opportunities § Better meet your Customers’ needs § Higher Return on Investment 30
Next Steps Begin application process - go to http: //usa. autodesk. com/adsk/servlet/item? site. ID=1231 12&id=7826077 § Contact by a Partner Recruiting Executive for your industry or region § § Formal application process § Legal agreement § Onboarding § Partner management © 2007 Autodesk 31
Partner Recruiting Contacts AEC – dave. pothier@autodesk. com (603) 938 -6182 Geospatial – scott. pember@autodesk. com (623) 451 -9430 Government – john. lavelle@autodesk. com (301) 580 -2161 Manufacturing – olimpio. demarco@autodesk. com (617) 930 -3118 Plant - olimpio. demarco@autodesk. com (617) 930 -3118 Canada – james. thomas@autodesk. com (416) 874 -8716 Latin America – daniela. rosa@autodesk. com (305) 265 -5963 EMEA - monica. feredjian@autodesk. com 33 1 46 46 38 00 APAC - koji. mugita@autodesk. com (81) 3 6221 1618 © 2007 Autodesk 32
© 2007 Autodesk 33
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