AUTODESK INNOVATION GENOME THE FIVE ESSENTIAL INNOVATION TECHNIQUES

AUTODESK INNOVATION GENOME THE FIVE ESSENTIAL INNOVATION TECHNIQUES ENVIRONMENT TARGETS IDEAS © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License. PRIORITIZATION PROJECTS

The Five Essential Innovation Techniques INNOVATION ENVIRONMENT © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

Innovation Environment One Big Picture View CONTEXT Internet of Things COMPANY CUSTOMERS COMPETITION © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

The Five Essential Innovation Techniques INNOVATION TARGETS © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

Innovation Targets 3 -5 Areas of Focus TARGET #1 “How can we use the Internet of Things to establish a new source of competitive advantage for Autodesk? ” TARGET #2 “How can we help customers incorporate generative design into 25% of their major projects over the next year? © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License. TARGET #3 “How can we exploit the ongoing materials revolution to gain a competitive advantage for Autodesk? ”

The Five Essential Innovation Techniques INNOVATION IDEAS © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

Innovation Ideas 7 Essential Questions I L IMAGINE LOOK M MAKE A ALTER U INNOVATION TARGETS I INTERCONNECT © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License. USE M MOVE

The 7 Essential Innovation Questions From the Autodesk Innovation Genome LOOK What could we look at in a new way, or from a new perspective? USE What could we use in a new way, or for the first time? MOVE What could we move, changing its position in time or space? INTERCONNECT What could we interconnect in a different way, or for the first time? ALTER What could we alter or change, in terms of design and performance? MAKE What could we make, creating something that is truly new? IMAGINE What could we imagine to create a great experience for someone? © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

The 49 Essential Innovation Questions [From the Autodesk Innovation Genome] LOOK [FIRE] USE [STEAM POWER] MOVE [LANGUAGE] INTERCONNECT [BOW AND ARROW] ALTER [BRAILLE] MAKE [LIGHTBULB/GE] IMAGINE [PEACE CORPS] HIGHER REVERSE VALUES KID IGNORE HOLISTIC LEVERAGE PLATFORM SUBSITUTE ASPECT APPLY CHANGE IMPORT REARRANGE REPLACE REMOVE SPEED FREQUENCY What could we look at from a higher level? [AMER. REVOLUTION] What could we leverage better, or for the fist time? [AIRBUS GEN. DESIGN] What could we import from another field/realm? [ASSEMBLY LINE] What could we reverse or look at inversely? [PRIVATE PROPERTY] What could we use as a platform? [FACEBOOK] What could we rearrange or reconfigure? [PULP FICTION] What values could we switch? (Bad/Good) [PUNK ROCK] What could we substitute for something else? [STICK/CLUB] What could we replace with something else? [DIGITAL CURRENCY] How could we look at this like a kid would [CROWDSOURCING] What new aspect of something could we use? [RECYCLING] What could we remove, to help us streamline? [U 2’S MUSIC] What could we ignore that everyone “knows is true? ” [PERSONAL COMPUTER] What could we apply in a new way or context? [SEEING EYE DOGS] What could we speed up or slow down? [PECHA KUCHA] How could we look at this in a more holistic way? [ITUNES] What could we change and then use differently? [WINE] What could we make happen more/less frequently? [FARMING] POWER COMBINE NETWORK TRANSPARENCY OPEN What could we make more open? [MIT CURRICULUM] PARTNERSHIPS With whom could we form new partnerships? [HULT PRIZE] QUALITY DESIGN PERFORMANCE AESTHETICS EXPERIENCE STANDARDIZE PROCESSES MEANING HARNESS INSTANTIATE FUNCTIONS SPECIALIZE AMPLIFY EASIER NEGATIVES CRAZY SCI-FI TRY What could we use to power something else? [ELECTRIC SOCCER BALL] How could we radically increase quality? [IPHONE] What new processes could we create? [80/20 ANALYSIS] What could we amplify or increase? [OPEN INNOVATION] What could we combine to make a new thing? [PRINTING PRESS] How could we change/improve design? [TESLA] What new meaning could we create/infuse? [GETTYSBURG ADDRESS] What could we make easier, or more fun? [TURBO TAX] What could we make more like a network? [LABOR UNIONS] How could we change/improve the performance? [DYSON VACUUM] What could we harness to make something new? [UBER] What negatives could we get rid of? [TOILET] © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License. What could we make more transparent? [OPEN BOOK MGMT] How could we make this more beautiful? [CHEF’S TABLE] What could we instantiate into something new? [WOODSTOCK] What crazy idea could we try that just might work? [MOZART/JUPITER SYMPHONY] How could we improve the overall experience? [VIRGIN AIRLINES] What new functions could we create? [BIOLITE STOVE] What could we learn from Sci-Fi ? [STAR TREK COMMUNICATOR] What could we standardize? [Io. T] What could we make more specialized? [COMIC CON] What could we just try, to see what happens? [NIKE SHOE]

How to Remember the 7 Essential Innovation Questions LUM I AM I © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

The Five Essential Innovation Techniques INNOVATION PRIORITIZATION © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

Innovation Prioritization Wild / Worldly (1 -10) WORLDLY 10 Idea #2: (3/7) Idea #4: (7/7) 5 (5/5) Idea #1: (3/3) 0 Idea #3: (7/3) 5 WILD © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License. 10

The Five Essential Innovation Techniques INNOVATION PROJECTS © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.

Innovation Projects From the Autodesk Innovation Genome THOUGHT EXPERIMENT BRILLIANT DESCRIPTION BOSS APPROVAL THREAT ASSESSMENT © 2016 Autodesk - The Autodesk Innovation Genome resources are licensed under a Creative Commons Attribution 4. 0 International License.