Author Chris Clelland Project Leader Personnel ICT Service

Author: Chris Clelland, Project Leader, Personnel & ICT Service, ICT Strategy Revision date Summary of Changes 2008 -09 -29 Creation of document. 2008 -09 -30 Final amendments Distribution The approved version of this document is distributed to: Recipient Identification Comments Bronwen Brown Conference co-ordinator at Edinburgh City Council Any copy of the document outwith the distribution list above is uncontrolled. Description This document contains: Slide deck for presentation to Scottish Webteams Forum meeting in Edinburgh on Wednesday October 1 st 2008

Using web 2. 0 tools to create a departmental blog for your intranet

The Problem “ICT should be concerned about the quality of its employee communications …and is behind … the Council as a whole in many of the topics covered by the [Employee] Survey” Employee Communications Review, March 2008

Suggested Solutions • • • Regular team briefings Open forums with management Lunchtime presentations and updates Monthly newsletter More content on the intranet

An Alternative Approach • Multi-author blog with commenting • Integrated internal and external links, RSS feeds, user polls etc. • Content from managers and other staff • Use freely available Open Source tool • Deliver solution quickly

Issues • • • Links with developing intranet strategy? Status within the organisation? Likely uptake? User registration for comments? Ongoing management?

Word. Press – Pros and Cons • • Open Source Quick to implement Easy to use and manage Design flexibility Plugin availability Available in-house skills Enterprise solution integration

Work Posts

Other Posts

Features

The Future • • • Forum Video Avatars Comment. Press Alternative tools

Postscript: From Mountain to Sea • • • Public blog for new website design Informal editorial style Intended audience is public and staff Limited promotion so far Comments held for moderation Feedback will guide direct user testing

Question Time

Chris Clelland Internet Project Leader chris. clelland@aberdeenshire. gov. uk 07824 606973 01224 665312