August 7 th Working Meeting SONY PICTURES ENTERTAINMENT

- August 7 th Working Meeting SONY PICTURES ENTERTAINMENT

Agenda • Branding – Brand Description – Brand Image – Brand Guidelines • Program Inventory – Recommended programs for “branding” – Rough timeline for “rollout” • Emergency Preparedness Week • Next Steps – Get crackin’

Brand Description Protect. SPE represents programs that empower SPE employees and partners to protect the company’s people, information and assets

Brand Image

Branding Guidelines • “Logo” always consistent – – Color, font, aspect doesn’t change – Primarily subtle placement • • Protect. SPE is a BRAND not a program Programs will be “branded” with Protect. SPE when: – – – • Applies to a significant portion of SPE employee population Is primarily external to SEHS (e. g. , business recovery plans) There is “ownership” by the business/employee It connotes an effort to protect assets (either SPE or employee) It uses “plain English” in title and to describe the program Simple NOT Bureaucratic

Important If your brand isn’t consistently portrayed and communicated persistently and within certain restraints, then your entire brand promise and brand story are compromised. This leads to brand confusion, which is the number one killer of brands… ~Susan Gunelius – author, marketing/branding expert https: //aytm. com/blog/author/susan/

Recommended Programs • Global Crisis Management (now) • • • Emergency Preparedness Business Continuity Crisis Management My. SPE – Prepare. SPE to Protect. SPE (30 days) SPEalert (emergency communications) (TBD) Corporate Safety Guidelines (6 mos) Content Protection (now) Piracy Prevention (30 days) 3 rd Party Risk Management (3 to 6 mos) Anti-Fraud (6+ mos) Workplace Security (training) (60 days) Security Guidelines (3 to 6 mos) – Security Education (6 – 12 mos) • • Personal Information Management PIM (3 to 6 mos) Privacy Training & Awareness (30 days) Now Holidays End of Fiscal Year

Emergency Preparedness Week • • • Week of October 31 Function and layout stay the same “Subtly” including the Protect. SPE brand Sign shop make Protect. SPE banner Protect. SPE give-aways (water bottles, keychains, etc. )