August 26 th Steering Committee SONY PICTURES ENTERTAINMENT

August 26 th Steering Committee SONY PICTURES ENTERTAINMENT

Agenda • – Brand Description – Brand Guidelines – Brand Image • Program Inventory – Recommended programs for “branding” – Rough timeline for “rollout” • Next Steps

Brand Description represents programs that empower SPE employees and partners to protect the company’s people, information and assets

Branding Guidelines • • Protect. SPE is a BRAND not a program “Logo” always consistent – – Color, font, aspect doesn’t change – Primarily subtle placement • Programs will be “branded” with Protect. SPE when: – – • They apply to a significant portion of SPE employee population They are primarily external to SEHS (e. g. , business recovery plans) There is ownership or action by the business/employee They connote an effort to protect assets (either SPE or employee) Simple NOT Bureaucratic

Brand Image

Recommended Programs • • • Global Crisis Management Content Protection Privacy Training & Awareness Piracy Prevention Emergency Prep Week 0 -3 mos • • 3 rd Party Risk Management Security Guidelines Personal Information Mgt (PIM) Workplace Security Training 3 -6 mos • • Emergency Communications System Corporate Safety Guidelines Anti-Fraud Security Education 6+ mos

Next Steps • • • my. SPE transition – Prepare. SPE to Protect. SPE Identified program implementation Emergency Preparedness Week Preparation – “Subtle” inclusion of the brand • Protect. SPE banner • Protect. SPE give-aways (keychains, water bottles, etc. ) Slow is Fast