August 2020 Viewing Trends Overview AUGUST 2020 VIEWING

August 2020 Viewing Trends Overview

AUGUST 2020 VIEWING TRENDS • TAM Ireland Commercial Channels reached an average of 72% of individuals each week in August 2020 • Individuals watched an average of 138 minutes (2 hours 18 minutes) each day in August 2020 • Nine O’ Clock News on RTÉ One on Wednesday August 26 th was the most watched programme with 568, 700 individuals tuning in • Current Affairs and News programming continued to dominate the top watched programme lists in August: o RTÉ News at Six. One on August 20 th was the second most viewed programme of the month o News at 5. 30 On Virgin Media One on August 18 th was Virgin Media’s 4 th most viewed programme in August

WEEKLY REACH: AUGUST 2020 TAM Ireland Commercial channels reached an average of 76. 1% of Housekeepers w/kids each week in August 100, 0 90, 0 80, 0 70, 0 60, 0 50, 0 40, 0 30, 0 72, 0 82, 8 75, 3 76, 1 87, 4 70, 9 56, 0 69, 2 48, 5 20, 0 56, 6 10, 0 Weekly Reach Individuals Adults 15+ Children Hskprs w/kids Adults ABC 1 Adults 15 -24 Adults 15 -34 Adults 25 -44 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels, ex guest Adults 45+

TOP 10 ADVERTISERS: AUGUST 2020 1: Procter & Gamble 2: Vodafone Ireland 3: National Lottery 4: Sky Ireland 05: Bank of Ireland 06: Tesco Ireland 07: Diageo 08: Reckitt Benckiser 09: Three Ireland 10: Lidl Ireland Source: TAM Ireland Ltd / Nielsen TAM. Based on 30” 000 s, ROI Commercial Channels, Individuals 4+, Consolidated, National

TOP PROGRAMMES: August 2020 Top 5 programmes by station group. A breakdown of the Top 10 programmes by station for August 2020 can be found here • RTE News: Nine O'Clock 26 -082020 • RTE News: Six One 20 -08 -2020 • Prime Time 20 -082020 • Prime Time Special 13 -08 -2020 • Reeling In The Years 20 -08 -2020 • CORONATION STREET 20 24 -08 -2020 • UCL: PAR V BAY LIVE 23 -08 -2020 • EMMERDALE 2020 24 -08 -2020 • NEWS AT 5. 30 (2020) 18 -08 -2020 • VIRGIN MEDIA NEWS 18 -08 -2020 • FBI 27 -08 -2020 • SKY SPORTS NEWS SPECIALS 2020 26 -082020 • 9 -1 -1 04 -08 -2020 • A LEAGUE OF THEIR OWN 27 -08 -2020 • S. W. A. T. 02 -08 -2020 Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes

TOP PROGRAMMES: AUGUST 2020 Top 5 programmes by station group. A breakdown of the Top 10 programmes by station for August 2020 can be found here • JURGEN KLOPP: GERMANY'S GREATEST EXPORT 03 -08 -2020 • LOCATION 27 -08 -2020 • SWINGERS 24 -082020 • GOGGLEBOX: CELEBRITY SPECIAL SU 2 C 2018 06 -08 -2020 • LOSE A STONE IN 21 DAYS WITH MICHAEL MOS 05 -08 -2020 • GEORDIE SHORE 25 -08 -2020 • BEN AND HOLLY'S LITTLE KINGDOM 01 -08 -2020 • FILM: DIRTY DANCING (1987) 27 -08 -2020 • FILM: AS GOOD AS IT GETS (1997) 20 -082020 • FILM: SCARY MOVIE 3 (2003) 26 -08 -2020 • Come all you Dreamers - Christy Moore with Declan 02 -08 -2020 • Mike Denver - Live From Castlebar 0408 -2020 • GAA BEO 2019 2020 09 -08 -2020 • Michael English -Live from INEC 18 -082020 • Fleadh 2020 - Lean leis an gceol 0808 -2020 • PRO 14 GUINNESS PRO 14 2019 2208 -2020 • FOOTBALL FA CUP ENG 01 -08 -2020 • BOXING CLASSICS 29 -08 -2020 • F SUB DICK WARNER'S GREAT 26 -08 -2020 • FOOTBALL FA CUP CLASSICS 0508 -2020 Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, 6 Minimum Duration 10 Minutes